VARA Juice Restaurant Franchise FDD, Costs & Fees (2026)
VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.
KEY FRANCHISE STATS
Franchisees
?
3
+
n.a.
n.a.
Franchise fee
?
$25,000
Investment
?
$252,000 - $648,000
Revenue (AUV)
?
Undisclosed
$427,000
+
n.a.
n.a.
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Founded in 2019, VARA Juice is a quick-service restaurant franchise based in the United States. It specializes in natural smoothies, juices, and fruit-based treats. The brand is headquartered in Dearborn, Michigan, and began franchising in 2023. As of now, it operates six locations, with an even split between company-owned and franchised units.
VARA Juice is known for its strict use of 100% naturally derived ingredients. The menu includes layered smoothies, fresh raw juices, energy drinks, slushies, açaí bowls, and fruit salads. Signature creations, such as the “VARA Juice” smoothie featuring ice cream, strawberries, avocado, and mango, highlight its innovative and flavorful approach.
What sets VARA Juice apart is its commitment to freshness, quality, and creativity. The brand avoids powders, preservatives, and artificial additives in favor of real fruits and vegetables. This focus appeals to health-conscious customers seeking nutritious, delicious alternatives in the smoothie and juice market.
Initial investment
The initial investment required for a VARA Juice Restaurant franchise is
$252,000 - $648,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Total Franchise Fees
$25,000
Professional Services
$4,000 to $15,000
Leasehold Improvements
$60,000 to $250,000
Equipment, Fixtures, and Furniture
$37,724 to $93,690
Point-of-Sale (POS) System
$3,636 to $5,232
Permits, Licenses
$7,000 to $15,000
Signage (Indoor/Outdoor)
$4,000 to $20,000
Total Construction Costs / Equipment
$141,360 to $423,921
Travel and Living Expenses while Training
$3,460 to $5,880
Initial Inventory and Operating Supplies
$10,805 to $25,000
Branded Promotional Materials, and Uniforms
$1,000 to $3,000
Grand Opening Advertising
$10,000
Initial Lease Payments
$3,900 to $9,000
Insurance
$685 to $1,700
Miscellaneous Pre-opening Expenses
$12,120 to $29,500
Additional Funds (three months)
$43,540 to $114,514
Total Preopening/Operating Deposits
$85,510 to $198,594
Total Estimated Initial Investment
$251,870 to $647,515
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Total Franchise Fees
$25,000
Professional Services
$4,000 to $15,000
Leasehold Improvements
$60,000 to $250,000
Equipment, Fixtures, and Furniture
$37,724 to $93,690
Point-of-Sale (POS) System
$3,636 to $5,232
Permits, Licenses
$7,000 to $15,000
Signage (Indoor/Outdoor)
$4,000 to $20,000
Total Construction Costs / Equipment
$141,360 to $423,921
Travel and Living Expenses while Training
$3,460 to $5,880
Initial Inventory and Operating Supplies
$10,805 to $25,000
Branded Promotional Materials, and Uniforms
$1,000 to $3,000
Grand Opening Advertising
$10,000
Initial Lease Payments
$3,900 to $9,000
Insurance
$685 to $1,700
Miscellaneous Pre-opening Expenses
$12,120 to $29,500
Additional Funds (three months)
$43,540 to $114,514
Total Preopening/Operating Deposits
$85,510 to $198,594
Total Estimated Initial Investment
$251,870 to $647,515
Franchise Disclosure Document
Below is VARA Juice Restaurant's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
VARA Juice Restaurant had 6 total units in 2024, of which 3 were franchised-owned and 3 company-owned.
VARA Juice provides a detailed training structure to ensure franchisees and their staff can effectively run the franchise in line with brand standards. The training consists of the following components:
Initial Training Program VARA Juice offers an initial training program to both a Designated Owner and a General Manager at no cost. This training must be completed at least 30 days before opening and is held at a designated VARA Juice location or the franchisor’s offices in Southeastern Michigan.
Opening Assistance The franchisor assigns a representative to assist at the franchise location for up to one week around the time of opening. This support includes hands-on staff training and help with initial operations.
Employee Training Responsibility Franchisees are responsible for implementing a continuous training program for all staff. Employees must complete all parts of the training program, and those who refuse or fail cannot be employed.
Additional and Ongoing Training The Designated Owner or General Manager must attend any additional training or sales programs required by the franchisor. Franchisees bear the costs, including travel, wages, and lodging, and may also be charged a training fee.
Retraining and Replacement Training If a General Manager or Designated Owner is replaced, the new person must attend training. The franchisee must cover all associated expenses for this retraining at current rates.
Territory Protection
VARA Juice grants its franchisees a “Protected Area,” typically defined as a one-mile radius from the front door of the franchise location. Within this area, and as long as the franchisee is in good standing, the franchisor agrees not to open or authorize another VARA Juice restaurant.
However, this protection is limited strictly to restaurant locations and does not provide exclusivity over marketing or customers in the area. Despite this protection, VARA Juice retains the right to authorize operations in special venues within the Protected Area, such as hospitals, universities, military bases, office buildings, and even ghost kitchens.
The franchisor also reserves broad rights to operate or license similar or different businesses under other trademarks both inside and outside the Protected Area. Franchisees are not given exclusive rights for catering, online sales, or digital marketing unless specifically approved in writing.
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