Founded in 2019, VARA Juice is a quick-service restaurant franchise based in the United States. It specializes in natural smoothies, juices, and fruit-based treats. The brand is headquartered in Dearborn, Michigan, and began franchising in 2023. As of now, it operates six locations, with an even split between company-owned and franchised units.
VARA Juice is known for its strict use of 100% naturally derived ingredients. The menu includes layered smoothies, fresh raw juices, energy drinks, slushies, açaí bowls, and fruit salads. Signature creations, such as the “VARA Juice” smoothie featuring ice cream, strawberries, avocado, and mango, highlight its innovative and flavorful approach.
What sets VARA Juice apart is its commitment to freshness, quality, and creativity. The brand avoids powders, preservatives, and artificial additives in favor of real fruits and vegetables. This focus appeals to health-conscious customers seeking nutritious, delicious alternatives in the smoothie and juice market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
VARA Juice provides a detailed training structure to ensure franchisees and their staff can effectively run the franchise in line with brand standards. The training consists of the following components:
VARA Juice grants its franchisees a “Protected Area,” typically defined as a one-mile radius from the front door of the franchise location. Within this area, and as long as the franchisee is in good standing, the franchisor agrees not to open or authorize another VARA Juice restaurant.
However, this protection is limited strictly to restaurant locations and does not provide exclusivity over marketing or customers in the area. Despite this protection, VARA Juice retains the right to authorize operations in special venues within the Protected Area, such as hospitals, universities, military bases, office buildings, and even ghost kitchens.
The franchisor also reserves broad rights to operate or license similar or different businesses under other trademarks both inside and outside the Protected Area. Franchisees are not given exclusive rights for catering, online sales, or digital marketing unless specifically approved in writing.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
VARA Juice Restaurant
key competitors in the
Healthy
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Saladworks
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$35,000
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Bango Bowls
$100K - $200K
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$40,000
$177,000
$615,000
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