WOOFIE'S is a pet care franchise providing mobile pet grooming, dog walking, and pet sitting services, offering convenience and personalized care for pets.
KEY FRANCHISE STATS
Franchisees
?
82
+
811%
811%
Franchise fee
?
$57,500
Investment
?
$180,000 - $295,000
Revenue (AUV)
?
Undisclosed
$125,000
+
n.a.
n.a.
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Woofie's is a pet care franchise that was founded in 2004, specializing in providing personalized pet services such as pet sitting, dog walking, and mobile grooming.
Headquartered in Ashburn, Virginia, Woofie's began franchising in 2018 to expand its unique approach to pet care, which emphasizes convenience and individualized attention.
The franchise stands out from the competition by offering in-home pet care services tailored to each pet's specific needs and preferences, ensuring a high level of trust and satisfaction for both pets and their owners. Woofie's is part of the Authority Brands family.
Initial investment
The initial investment required for a WOOFIE'S franchise is
$180,000 - $295,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$57,500
Pre-Opening/Grand Opening Marketing
$7,500
Talent Team Fee
$5,000
Owner Start-Up Kit Fee
$2,700
Approved Mobile Unit Deposit
$18,000 - $65,000
Approved Mobile Unit Financing Payments
$4,800 - $6,075
Approved Mobile Unit Delivery Expenses
$1,500 - $4,000
Mobile Unit Operating Expenses
$1,027 - $1,875
Van Parking, Office Space, Office Equipment and Supplies
$4,625 - $30,950
Computer System
$2,050
Designated CRM
$960 - $2,500
Phone Expense
$450 - $600
Technology Fee - 3 months (post-opening)
$375
Internet Service
$300 - $500
Business Licenses and Permits
$250 - $1,000
Insurance Premiums
$2,000 - $3,750
Membership/Association Dues
$400 - $600
Initial Training Expenses
$4,920 - $14,760
Third Party Training
$500 - $1,050
Initial Inventory
$2,566 - $2,866
Professional Fees
$3,000 - $4,000
Additional Funds – 3 Months
$60,000 - $80,000
TOTALS
$180,423 - $294,651
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Type of Expenditure
Amount
Franchise Fee
$57,500
Pre-Opening/Grand Opening Marketing
$7,500
Talent Team Fee
$5,000
Owner Start-Up Kit Fee
$2,700
Approved Mobile Unit Deposit
$18,000 - $65,000
Approved Mobile Unit Financing Payments
$4,800 - $6,075
Approved Mobile Unit Delivery Expenses
$1,500 - $4,000
Mobile Unit Operating Expenses
$1,027 - $1,875
Van Parking, Office Space, Office Equipment and Supplies
$4,625 - $30,950
Computer System
$2,050
Designated CRM
$960 - $2,500
Phone Expense
$450 - $600
Technology Fee - 3 months (post-opening)
$375
Internet Service
$300 - $500
Business Licenses and Permits
$250 - $1,000
Insurance Premiums
$2,000 - $3,750
Membership/Association Dues
$400 - $600
Initial Training Expenses
$4,920 - $14,760
Third Party Training
$500 - $1,050
Initial Inventory
$2,566 - $2,866
Professional Fees
$3,000 - $4,000
Additional Funds – 3 Months
$60,000 - $80,000
TOTALS
$180,423 - $294,651
Franchise Disclosure Document
Below is WOOFIE'S's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
WOOFIE'S had 82 total units in 2025, of which 82 were franchised-owned and 0 company-owned.
Woofie's Franchise offers a structured training program that includes several key components to prepare franchisees and their staff for success:
Woofie's Accelerated Grooming School (WAGS): This program combines online training with hands-on experience in grooming. Trainees learn grooming skills, pet safety, and career professionalism in a mobile environment. The program includes mentorship from experienced Woofie's groomers and opportunities to work with rescue and shelter groups to gain practical experience.
Pet Care Specialist Training: Woofie's provides extensive training for pet sitters, dog walkers, and other pet care professionals. This training includes pet CPR, first aid, and other essential skills to ensure that all team members can deliver high-quality, personalized pet care services.
Operational Training and Support: Woofie's also offers ongoing operational training to help franchisees manage their business effectively. This includes guidance on customer service, business management, and marketing strategies to help franchisees grow their local market presence.
Territory Protection
Woofie's franchise provides territory protection to its franchisees. Each franchisee is granted a designated territory where they have the exclusive right to operate Woofie’s services.
This exclusivity ensures that no other Woofie's franchisee can operate within their territory, allowing franchise owners to build and grow their business without direct competition from other Woofie's locations nearby.
This territorial protection helps franchisees maintain a strong local presence and establish a loyal customer base within their designated area. It also allows them to focus on providing high-quality, personalized pet care services, which is a core aspect of the Woofie's brand.
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