Aussie Pet Mobile is a leading mobile pet grooming franchise founded in Australia in 1996 by Ian Moses and Vivienne McIntosh. The brand launched its global headquarters in the United States in 1999 and is now based in Aliso Viejo, California.
The franchise began offering franchising opportunities in 1999 and has grown into the number one mobile pet grooming brand worldwide, with over 300 franchise units operating across the U.S. Since 2021, Aussie Pet Mobile has been part of Home Franchise Concepts (HFC), which has enhanced its training, marketing, and operational support.
Aussie Pet Mobile specializes in full-service, eco‑friendly grooming for dogs and cats directly at the customer’s doorstep. Each mobile salon is a climate-controlled, lithium-powered van equipped with air conditioning, heat, water, electricity, and cage-free spa-like interiors.
All grooming includes their signature 15‑Step Spa Treatment and AKC S.A.F.E.-certified safety protocols to ensure personalized, stress‑free care.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
Aussie Pet Mobile
key competitors in the
Grooming
sector.
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Aussie Pet Mobile offers an extensive training program designed to equip franchisees and their staff with the skills and knowledge required to operate effectively. Below is a structured overview of the main training components provided:
Aussie Pet Mobile provides each franchisee with a designated Protected Territory, defined by U.S. postal ZIP codes and typically comprising at least 33,000 households. Within this area, the franchisor agrees not to operate or license any other business using its system and marks.
Franchisees are protected from direct competition by other Aussie Pet Mobile businesses in their territory, including from company-owned units, provided they remain in good standing.
However, this protection has limitations. The franchisor reserves the right to operate outside of the franchisee’s territory and to distribute products or services through alternative channels, including the internet and third-party partnerships, even within the Protected Territory.
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