Aussie Pet Mobile is a leading mobile pet grooming franchise founded in Australia in 1996 by Ian Moses and Vivienne McIntosh. The brand launched its global headquarters in the United States in 1999 and is now based in Aliso Viejo, California.

The franchise began offering franchising opportunities in 1999 and has grown into the number one mobile pet grooming brand worldwide, with over 300 franchise units operating across the U.S. Since 2021, Aussie Pet Mobile has been part of Home Franchise Concepts (HFC), which has enhanced its training, marketing, and operational support.

Aussie Pet Mobile specializes in full-service, eco‑friendly grooming for dogs and cats directly at the customer’s doorstep. Each mobile salon is a climate-controlled, lithium-powered van equipped with air conditioning, heat, water, electricity, and cage-free spa-like interiors.

All grooming includes their signature 15‑Step Spa Treatment and AKC S.A.F.E.-certified safety protocols to ensure personalized, stress‑free care.

Training

Aussie Pet Mobile offers an extensive training program designed to equip franchisees and their staff with the skills and knowledge required to operate effectively. Below is a structured overview of the main training components provided:

1. Initial Business Training: Provided upon payment of the Initial Franchise Fee, this is available for up to two individuals—one of whom must have an equity stake in the franchise. The training covers essential business operations and includes access to proprietary manuals.
2. Basic Groomer Training: The franchisor provides this training for one experienced groomer designated by the franchisee. It is delivered by a qualified franchisee and supported with a $1,000 travel voucher from the franchisor.
3. Ongoing Groomer Training: Arranged for new groomer employees, this training is also conducted by approved franchisees. A training fee, specified in the manual, applies.
4. Staff Training Responsibility: The franchisee is responsible for training all staff, using company-approved materials and trainers. If a Level 2 or Level 3 trainer is employed, they may conduct internal staff training without incurring additional fees.

Territory Protection

Aussie Pet Mobile provides each franchisee with a designated Protected Territory, defined by U.S. postal ZIP codes and typically comprising at least 33,000 households. Within this area, the franchisor agrees not to operate or license any other business using its system and marks.

Franchisees are protected from direct competition by other Aussie Pet Mobile businesses in their territory, including from company-owned units, provided they remain in good standing.

However, this protection has limitations. The franchisor reserves the right to operate outside of the franchisee’s territory and to distribute products or services through alternative channels, including the internet and third-party partnerships, even within the Protected Territory.