TailWaggers Doggy Daycare is a pet care franchise offering daycare, boarding, grooming, and training services for dogs, providing a safe and fun environment for pets to socialize and thrive.
KEY FRANCHISE STATS
Franchisees
?
8
+
0%
0%
Franchise fee
?
$45,000
Investment
?
$727,000 - $1,100,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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TailWaggers Doggy Daycare is a premier pet care franchise offering top-tier dog daycare, boarding, grooming, and retail services. Established in 2006 in Wisconsin, the company began franchising the same year under TailWaggers Franchise Trio, LLC. Its headquarters are located in Greenville, Wisconsin.
TailWaggers provides a cage-free, supervised environment where dogs can play and interact safely.
Services include overnight boarding in cozy, temperature-controlled suites, professional grooming, and a retail Shoppe stocked with healthy foods, treats, toys, and accessories.
Initial investment
The initial investment required for a TailWaggers Doggy Daycare franchise is
$727,000 - $1,100,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Real Estate/Rent
$5,500 – $26,667
Utility Deposits
$0 – $1,000
Leasehold Improvements
$500,000 – $750,000
Initial Inventory
$12,000 – $20,000
Insurance
$1,000 – $2,500
Office Equipment and Supplies
$17,000 – $25,000
Training
$5,000 – $10,000
Signage
$15,000 – $25,000
Furniture, Fixtures & Equipment
$40,000 – $50,000
Gingr Software Subscription
$2,500
Grand Opening
$7,000 – $12,000
Licenses & Permits
$800 – $1,500
Legal & Accounting
$1,500 – $3,500
Additional Funds
$75,000 – $125,000
TOTAL
$727,300 – $1,099,667
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Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Real Estate/Rent
$5,500 – $26,667
Utility Deposits
$0 – $1,000
Leasehold Improvements
$500,000 – $750,000
Initial Inventory
$12,000 – $20,000
Insurance
$1,000 – $2,500
Office Equipment and Supplies
$17,000 – $25,000
Training
$5,000 – $10,000
Signage
$15,000 – $25,000
Furniture, Fixtures & Equipment
$40,000 – $50,000
Gingr Software Subscription
$2,500
Grand Opening
$7,000 – $12,000
Licenses & Permits
$800 – $1,500
Legal & Accounting
$1,500 – $3,500
Additional Funds
$75,000 – $125,000
TOTAL
$727,300 – $1,099,667
Franchise Disclosure Document
Below is TailWaggers Doggy Daycare's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
TailWaggers Doggy Daycare had 9 total units in 2023, of which 8 were franchised-owned and 1 company-owned.
TailWaggers Doggy Daycare offers a comprehensive training program aimed at preparing franchisees and their management teams for successful operation. The programs are clearly structured and address both the launch and ongoing development of the business.
Initial Training Program: The designated manager and one assistant must attend and successfully complete an initial training covering topics such as operations, marketing, customer service, and financial controls. This training takes place at the franchisor’s headquarters or another designated location and must be completed at least four weeks before opening.
Opening Assistance: At the beginning of operations, the franchisor provides on-site support by sending an experienced representative to assist with staff orientation and general business setup. Additional support can be requested for a fee.
Ongoing Training: Periodic refresher training programs are conducted, with a maximum of two sessions and up to four total days per calendar year. Attendance is mandatory if required by the franchisor and covers updates and continued education.
Territory Protection
TailWaggers Doggy Daycare does not offer exclusive territories to its franchisees. Instead, each franchisee is assigned an "Area of Primary Responsibility," defined by ZIP codes or physical boundaries.
While the franchisor agrees not to alter this area during the agreement if the franchisee remains compliant, it reserves the right to operate or license competing businesses within or outside that area.
Franchisees must limit their marketing and business activities to their assigned area and are prohibited from soliciting customers in another franchisee's area. The franchisor may also engage in direct sales through channels like the internet or catalogs within any area, including the franchisee’s, without compensation.
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