Scenthound

Scenthound Franchise FDD, Costs & Fees (2025)

Scenthound offers dog grooming and wellness services, focusing on maintaining dogs' hygiene and health through regular grooming and care.

Scenthound is a distinctive franchise in the pet care industry, specializing in providing essential hygiene services for dogs. Founded in 2010, this innovative brand was established in Boca Raton, Florida. With its headquarters now located in Deerfield Beach, Florida, Scenthound has built a reputation for its comprehensive and routine care offerings tailored specifically to canine hygiene.

The franchise began its franchising journey in 2018, marking its expansion beyond the initial locations. Scenthound offers a unique model in the pet grooming sector by focusing on regular, affordable, and preventive care rather than just one-off grooming services. 

Their services include regular washes, ear cleaning, nail trimming, and other essential treatments designed to keep pets healthy and happy.

What sets Scenthound apart from competitors is its emphasis on routine care and education. By promoting a subscription-based model, Scenthound ensures that pets receive consistent grooming, which helps in early detection of potential health issues. 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount (Low-High Range)
Initial Franchise Fee $49,900
Leasehold Improvements $135,900 - $242,600
Fixtures/Equipment/Furniture $33,000 - $35,000
Millwork $13,285 - $24,200
Signage $5,500 - $12,500
Architect Review Fee $0 - $1,500
Computer System $4,500
Technology Fee $1,649 - $2,849
Startup Supplies Package $6,500
Initial Retail Inventory Package $1,500
Career Plug Fees $0 - $420
Grand Opening Marketing $12,000 - $17,000
Training Travel Expenses $250 - $4,500
Opening Support Fee $3,500
Rent (3 months) $0 - $17,000
Security Deposit $2,000 - $9,000
Business Licenses/Permits $1,500 - $6,700
Professional Fees $1,500 - $4,500
Insurance Deposits and Premiums (3 months) $1,000 - $3,000
Utility Deposits $200 - $800
Extension Fee $0 - $2,500
Additional Funds (3 months) $45,000 - $50,000
Total Estimated Initial Investment $318,684 - $499,969

Franchise Disclosure Document

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Competitors

Below are some of

Scenthound

key competitors in the

Grooming

sector.

Started franchising
Franchisees

?

Franchise fee

?

Royalty fee

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Investment

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Revenue (AUV)

?

Gross Profit

?

EBITDA

?

Home-based

?

Passive investment

?

FDD
Scenthound
2018
71
+
294%
294%
$49,900
6.00%

$319,000

-

$500,000

n.a.

$457,000

Upgrade

n.a.

n.a.

Upgrade

13.8%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2005
10
+
11%
11%
$69,500
7.00%

$688,000

-

$1,510,000

Upgrade

n.a.

$1,450,000

95.8%

n.a.

Upgrade

14.7%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2006
70
+
1650%
1650%
$45,000
8.00%

$96,000

-

$188,000

Upgrade

n.a.

$203,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2018
82
+
811%
811%
$57,500
6.50%

$180,000

-

$295,000

Upgrade

n.a.

$125,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2008
197
+
42%
42%
$49,900
7.00%

$179,000

-

$419,000

Upgrade

n.a.

$740,000

52.3%

n.a.

Upgrade

14.5%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2006
18
+
80%
80%
$49,900
2% first 12 month, 3% for 13 to 24 months 4% after 24 months

$513,000

-

$1,318,000

Upgrade

n.a.

$1,387,000

66.7%

n.a.

Upgrade

5.4%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2006
8
+
0%
0%
$45,000
5.00%

$727,000

-

$1,100,000

Upgrade

n.a.

$917,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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?

Priority support

?

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Training 

Scenthound Franchise provides a comprehensive training program designed to equip franchisees with the skills and knowledge needed to successfully operate their locations. The training includes:

  1. Initial Training: This covers the fundamentals of running a Scenthound franchise, including operational procedures, customer service standards, and the use of their specialized equipment and products.
  2. Pet Care and Hygiene Training: Franchisees and their staff receive detailed instruction on the specific grooming techniques and hygiene practices required for Scenthound’s services, ensuring consistency and quality across all locations.
  3. Business Operations Training: This includes modules on financial management, inventory control, marketing strategies, and daily operational best practices, aimed at optimizing the franchise’s efficiency and profitability.
  4. Ongoing Support and Refresher Training: Scenthound provides continuous support and additional training sessions to address any emerging needs or updates in their procedures, ensuring that franchisees stay current with industry trends and franchise standards.

Territory Protection

Scenthound franchise offers territory protection to its franchisees. This means that each franchisee is granted exclusive rights to operate within a defined geographic area, preventing other Scenthound franchises from opening within that territory. 

This territorial exclusivity helps franchisees to maximize their market potential and reduce direct competition within their assigned region.

Number of units

2024
Franchised units

18

34

71

Company-owned units

5

5

5

Total units

23

39

76

Competitors

All American Pet Resorts

Franchisees

?

10
+
11%
11%
Investment

?

$688,000 - $1,510,000

Zoomin Groomin

Franchisees

?

70
+
1650%
1650%
Investment

?

$96,000 - $188,000

WOOFIE'S

Franchisees

?

82
+
811%
811%
Investment

?

$180,000 - $295,000

Woof Gang Bakery & Grooming

Franchisees

?

197
+
42%
42%
Investment

?

$179,000 - $419,000

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Revenue (AUV)

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