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WineStyles Tasting Station

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Arts / Sports

WineStyles Tasting Station

WineStyles Tasting Station Franchise FDD, Costs & Fees (2025)

WineStyles Tasting Station offers a curated selection of wines, craft beers, and gourmet foods, providing a unique and enjoyable tasting experience for customers.

KEY FRANCHISE STATS

Franchisees

?

10
+
25%
25%
Franchise fee

?

$15,000 - $25,000
Investment

?

$231,000 - $476,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.

WineStyles Tasting Station is a boutique wine franchise that transforms traditional wine retail into an immersive tasting journey. Founded in 2002 in West Des Moines, Iowa, the concept emerged from a backyard blind tasting that revealed taste—not price—should guide wine selection.

The company began franchising in 2012 and remains headquartered in West Des Moines. Each WineStyles location offers a curated selection of wines, craft beers, artisanal cheeses, fine chocolates, and gourmet foods.

Unlike conventional wine shops, WineStyles categorizes wines by flavor profile—such as crisp, silky, or bold—rather than by varietal or region. This approach simplifies the selection process, making it more accessible for customers.

The franchise differentiates itself with a warm, old-world ambiance reminiscent of a European wine cellar. Customers are encouraged to "Taste, Learn, and Enjoy" through in-store tastings, educational events, and club memberships.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Architectural Services Fee $2,500
Real Estate Development (including Real Estate Services Fee); Rent (First and Last) and Security Deposit $5,000 - $20,000
Tenant Improvements (Electrical, Plumbing, Walls, Ceilings, Floor, Painting, Installation, Permits) $50,000 - $150,000
Furniture, Fixtures, Small Wares and Equipment $32,000 - $68,000
Opening Inventory $28,000 - $55,000
Miscellaneous Opening Costs $3,000 - $5,000
Licenses and Permits $2,000 - $15,000
Insurance (including workers’ compensation) $2,500 - $5,200
Grand Opening Advertising $7,500 - $15,000
Travel and Living Expenses While In Training $1,000 - $1,800
Point of Sale System (Software and Hardware) $12,000 - $13,000
Additional Funds - 1st year $60,000 - $100,000
TOTALS $230,500 to $475,500

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Type of Expenditure Amount
Initial Franchise Fee $25,000
Architectural Services Fee $2,500
Real Estate Development (including Real Estate Services Fee); Rent (First and Last) and Security Deposit $5,000 - $20,000
Tenant Improvements (Electrical, Plumbing, Walls, Ceilings, Floor, Painting, Installation, Permits) $50,000 - $150,000
Furniture, Fixtures, Small Wares and Equipment $32,000 - $68,000
Opening Inventory $28,000 - $55,000
Miscellaneous Opening Costs $3,000 - $5,000
Licenses and Permits $2,000 - $15,000
Insurance (including workers’ compensation) $2,500 - $5,200
Grand Opening Advertising $7,500 - $15,000
Travel and Living Expenses While In Training $1,000 - $1,800
Point of Sale System (Software and Hardware) $12,000 - $13,000
Additional Funds - 1st year $60,000 - $100,000
TOTALS $230,500 to $475,500

Franchise Disclosure Document

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Number of units

Training

WineStyles Tasting Station provides structured training programs to ensure that new franchisees are equipped to operate their stores effectively. These programs are critical components of the franchise's support system and are structured to offer both classroom instruction and practical on-site experience.

  1. Mandatory Initial Training Program: Franchisees must attend a 4–5-day training session at the Corporate Headquarters in West Des Moines, Iowa. This training includes comprehensive instruction on operations, sales, customer service, and inventory management. The program also extends to on-site training and support during the store’s first week of operation.
  2. Ongoing Training and Conferences: Franchisees are expected to participate in annual conferences, which are mandatory. The fee for these sessions is currently $300 per person, in addition to travel and living expenses. If a franchisee fails to attend, a $300 fine applies.

Territory Protection

WineStyles Tasting Station does not grant exclusive territory protection to its franchisees. While each franchisee must get approval for their store location within a designated area, this does not prevent the franchisor from opening other units nearby.

The franchisor retains full discretion over site approvals and may authorize additional stores in close proximity.

This means franchisees have limited protection and must compete with other WineStyles locations if the franchisor chooses to expand in the same market. The system ensures strategic placement but does not guarantee geographic exclusivity.

Competitors

Below are some of

WineStyles Tasting Station

key competitors in the

Arts / Sports

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

10

New
+
25%
25%

$15,000 - $25,000

$231,000

$476,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Water Babies

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Franchisees

?

0
+
n.a.
n.a.
Investment

?

$108,000 - $153,000

Water Wings Swim School

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Franchisees

?

0
+
n.a.
n.a.
Investment

?

$994,000 - $1,425,000

Kids United

Kids United is a youth sports franchise offering early-development soccer programs, serving children roughly ages one-and-a-half to nine and their families, and known for age-specific curricula, small-group coaching, and building confidence, coordination, and life skills through fun, engaging soccer sessions.

Franchisees

?

8
+
700%
700%
Investment

?

$275,000 - $430,000

Creative Kids Movement Network

Creative Kids Movement Network is a children's enrichment franchise offering on-site dance, yoga, and movement programs, serving preschools, daycares, and elementary schools, and known for turnkey curricula, school partnerships, and joyful classes that combine fitness, mindfulness, and creative expression.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$30,000 - $38,000

Chef Pam's Kitchen

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Franchisees

?

0
+
n.a.
n.a.
Investment

?

$289,000 - $704,000

Funtastik Labs

Funtastik Labs is a children’s enrichment franchise offering STEM, art, and slime labs through camps, parties, and classes, serving families seeking educational play experiences, and known for hands-on experiments, birthday events, and repeatable programs that turn curiosity into recurring revenue.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$257,000 - $352,000

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