Waggles Puppy Boutique

Waggles Puppy Boutique Franchise FDD, Costs & Fees (2025)

Waggles Puppy Boutique provides premium pet products and grooming services, catering to the comfort and style needs of dogs.

Established in 2015 in Austin, Texas, Waggles Puppy Boutique has become a leading retailer specializing in high-quality dog apparel and accessories. The company offers a curated selection of stylish clothing, collars, leashes, and toys designed to cater to the discerning tastes of dog owners.

Waggles Puppy Boutique began franchising in 2020, expanding its unique brand of canine fashion to a broader audience. The company's commitment to quality, style, and customer service sets it apart from competitors, appealing to pet owners seeking premium products for their furry companions.

With its headquarters remaining in Austin, Waggles Puppy Boutique continues to grow its franchise network, offering entrepreneurs the opportunity to join a brand that combines a passion for pets with a keen sense of fashion. The company's distinctive approach to canine couture ensures it stands out in the pet retail industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$50,000 – $50,000
Rent (one month)	$5,000 – $15,000
Lease Security Deposit	$5,000 – $15,000
Utilities	$200 – $1,000
Leasehold Improvements	$100,000 – $250,000
Furniture, Fixtures, and Equipment	$70,000 – $150,000
Signage	$6,000 – $11,000
Computer Systems	$10,000 – $12,000
Store Website	$5,000 – $5,000
Insurance (1 month)	$350 – $1,000
Office Expenses	$500 – $1,000
Market Introduction Program	$20,000 – $30,000
Puppies Inventory	$18,000 – $36,000
Retail Inventory	$10,000 – $30,000
Store Supplies	$1,000 – $3,000
Initial Veterinarian Costs	$1,200 – $4,000
Licenses and Permits	$700 – $1,000
Legal and Accounting	$1,000 – $2,500
Travel, Lodging, and Meals for Initial Training	$2,000 – $5,000
Additional Funds (for first 3 months)	$40,000 – $60,000
Total	$340,950 – $677,500

Type of Expenditure	Amount
Initial Franchise Fee	$50,000 – $50,000
Rent (one month)	$5,000 – $15,000
Lease Security Deposit	$5,000 – $15,000
Utilities	$200 – $1,000
Leasehold Improvements	$100,000 – $250,000
Furniture, Fixtures, and Equipment	$70,000 – $150,000
Signage	$6,000 – $11,000
Computer Systems	$10,000 – $12,000
Store Website	$5,000 – $5,000
Insurance (1 month)	$350 – $1,000
Office Expenses	$500 – $1,000
Market Introduction Program	$20,000 – $30,000
Puppies Inventory	$18,000 – $36,000
Retail Inventory	$10,000 – $30,000
Store Supplies	$1,000 – $3,000
Initial Veterinarian Costs	$1,200 – $4,000
Licenses and Permits	$700 – $1,000
Legal and Accounting	$1,000 – $2,500
Travel, Lodging, and Meals for Initial Training	$2,000 – $5,000
Additional Funds (for first 3 months)	$40,000 – $60,000
Total	$340,950 – $677,500

Franchise Disclosure Document

Number of units

Training

Waggles provides a comprehensive training program to its franchisees:

Pre-Opening Training
This program is available to the Principal Executive and up to three other employees. Training is conducted at Waggles Franchising's headquarters or another designated Waggles location. The training content and duration may vary depending on the participants' skill levels and prior experience.
Initial Training Program
This includes a comprehensive overview of establishing and operating a Waggles Puppies business. Training topics cover operational procedures, customer demographics, staffing, vendor management, and more. It consists of classroom and on-the-job training sessions scheduled at the franchisor's location.
Market Introduction Plan Guidance
Waggles Franchising advises franchisees on planning and executing a market introduction strategy tailored to their territory and business needs.
Post-Opening Training
This training can be mandated for the Principal Executive or other employees as required. Programs may be conducted in various formats and locations, and franchisees are responsible for covering associated fees and expenses.

Territory Protection

Waggles Franchising provides its franchisees with a protected territory under the terms of the franchise agreement. Within this exclusive territory, neither the franchisor nor other franchisees are permitted to establish outlets selling similar goods or services under the same trademarks.

This territorial exclusivity is maintained regardless of sales volume, market penetration, or other conditions.

However, the franchisor retains certain rights within and outside the designated territory. They can operate or license businesses that offer similar services but under different trademarks, and they may use alternative distribution channels, such as the internet or catalogs, to sell products in the territory.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2023

Franchisees

n.a.

Franchise fee

$50,000

Investment

$341,000 - $678,000

Revenue (AUV)

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