Waggles Puppy Boutique

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Waggles Puppy Boutique

Waggles Puppy Boutique Franchise FDD, Costs & Fees (2025)

Waggles Puppy Boutique provides premium pet products and grooming services, catering to the comfort and style needs of dogs.

Established in 2015 in Austin, Texas, Waggles Puppy Boutique has become a leading retailer specializing in high-quality dog apparel and accessories. The company offers a curated selection of stylish clothing, collars, leashes, and toys designed to cater to the discerning tastes of dog owners.

Waggles Puppy Boutique began franchising in 2020, expanding its unique brand of canine fashion to a broader audience. The company's commitment to quality, style, and customer service sets it apart from competitors, appealing to pet owners seeking premium products for their furry companions.

With its headquarters remaining in Austin, Waggles Puppy Boutique continues to grow its franchise network, offering entrepreneurs the opportunity to join a brand that combines a passion for pets with a keen sense of fashion. The company's distinctive approach to canine couture ensures it stands out in the pet retail industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent (one month) $5,000 – $15,000
Lease Security Deposit $5,000 – $15,000
Utilities $200 – $1,000
Leasehold Improvements $100,000 – $250,000
Furniture, Fixtures, and Equipment $70,000 – $150,000
Signage $6,000 – $11,000
Computer Systems $10,000 – $12,000
Store Website $5,000 – $5,000
Insurance (1 month) $350 – $1,000
Office Expenses $500 – $1,000
Market Introduction Program $20,000 – $30,000
Puppies Inventory $18,000 – $36,000
Retail Inventory $10,000 – $30,000
Store Supplies $1,000 – $3,000
Initial Veterinarian Costs $1,200 – $4,000
Licenses and Permits $700 – $1,000
Legal and Accounting $1,000 – $2,500
Travel, Lodging, and Meals for Initial Training $2,000 – $5,000
Additional Funds (for first 3 months) $40,000 – $60,000
Total $340,950 – $677,500
Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent (one month) $5,000 – $15,000
Lease Security Deposit $5,000 – $15,000
Utilities $200 – $1,000
Leasehold Improvements $100,000 – $250,000
Furniture, Fixtures, and Equipment $70,000 – $150,000
Signage $6,000 – $11,000
Computer Systems $10,000 – $12,000
Store Website $5,000 – $5,000
Insurance (1 month) $350 – $1,000
Office Expenses $500 – $1,000
Market Introduction Program $20,000 – $30,000
Puppies Inventory $18,000 – $36,000
Retail Inventory $10,000 – $30,000
Store Supplies $1,000 – $3,000
Initial Veterinarian Costs $1,200 – $4,000
Licenses and Permits $700 – $1,000
Legal and Accounting $1,000 – $2,500
Travel, Lodging, and Meals for Initial Training $2,000 – $5,000
Additional Funds (for first 3 months) $40,000 – $60,000
Total $340,950 – $677,500

Franchise Disclosure Document

Competitors

Below are some of

Waggles Puppy Boutique

key competitors in the

Pet Retail

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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0

New
+
n.a.
n.a.

$50,000

$341,000

$678,000

n.a.

$986,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Waggles provides a comprehensive training program to its franchisees:

  1. Pre-Opening Training
    This program is available to the Principal Executive and up to three other employees. Training is conducted at Waggles Franchising's headquarters or another designated Waggles location. The training content and duration may vary depending on the participants' skill levels and prior experience.
  2. Initial Training Program
    This includes a comprehensive overview of establishing and operating a Waggles Puppies business. Training topics cover operational procedures, customer demographics, staffing, vendor management, and more. It consists of classroom and on-the-job training sessions scheduled at the franchisor's location.
  3. Market Introduction Plan Guidance
    Waggles Franchising advises franchisees on planning and executing a market introduction strategy tailored to their territory and business needs.
  4. Post-Opening Training
    This training can be mandated for the Principal Executive or other employees as required. Programs may be conducted in various formats and locations, and franchisees are responsible for covering associated fees and expenses.

Territory Protection

Waggles Franchising provides its franchisees with a protected territory under the terms of the franchise agreement. Within this exclusive territory, neither the franchisor nor other franchisees are permitted to establish outlets selling similar goods or services under the same trademarks.

This territorial exclusivity is maintained regardless of sales volume, market penetration, or other conditions.

However, the franchisor retains certain rights within and outside the designated territory. They can operate or license businesses that offer similar services but under different trademarks, and they may use alternative distribution channels, such as the internet or catalogs, to sell products in the territory.

Competitors

Pet Depot

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27
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-7%
-7%
Investment

?

$178,000 - $913,000
Pets
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Waggles Puppy Boutique

Waggles Puppy Boutique provides premium pet products and grooming services, catering to the comfort and style needs of dogs.

Franchisees

?

0
+
n.a.
n.a.
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$341,000 - $678,000
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Three Dog Bakery

Three Dog Bakery offers premium dog treats and products, providing wholesome and delicious options to enhance pets' nutrition and enjoyment.

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$181,000 - $314,000
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Salty Paws

Salty Paws is a pet grooming and spa franchise that offers professional grooming services, promoting pet well-being and a clean, refreshed appearance.

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Petland

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Franchisees

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?

$313,000 - $1,078,000
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Pet Retail