Pet Evolution is a specialty pet store franchise founded in 2012 in Woodbury, Minnesota. It is headquartered in the same city and operated by Pet Evolution Franchising LLC. The company began franchising in 2021, aiming to expand its wellness-focused pet care concept to more communities across the country.

The brand offers high-quality pet food, treats, self-wash stations, grooming services, and a unique mobile nail-trimming service. It focuses on supporting healthier lifestyles for pets by providing premium, carefully selected products. Customers also benefit from in-store memberships that offer perks and recurring service options.

Pet Evolution differentiates itself by targeting the health-conscious pet owner. Unlike big-box pet retailers, it positions itself as a wellness-driven destination with a boutique feel. Its business model includes five distinct revenue streams, helping franchisees maximize profitability and build strong customer loyalty.

Training

Pet Evolution provides a detailed and multi-phase training program for its franchisees to ensure operational success. The training includes both initial and ongoing components tailored to different roles and circumstances.

1. Initial Training Program: Pet Evolution offers a four-day training program for the franchisee and their manager, typically held in Minnesota. This training covers a wide range of topics including pre-opening procedures, marketing, daily operations, accounting, product knowledge, inventory management, and POS systems. Attendance is mandatory and must be completed at least 90 days before the store opens.
2. New Manager Training Program: Any new manager hired by the franchisee must complete this training within 90 days of their start date. The training is conducted at the franchisor’s offices and currently costs $500 per day plus travel and living expenses, if held elsewhere.
3. Operational and Optional Training: If the franchisee requests additional instruction or if the franchisor deems it necessary to maintain service quality or competitiveness, operational training is provided at $500 per day, plus applicable travel costs. The franchisor and franchisee mutually agree on the subjects and schedule.
4. Annual Staff Training: Franchisees are required to provide their staff with initial and annual training programs that comply with franchisor standards. Certifications confirming the successful completion of these programs must be submitted to the franchisor.

Territory Protection

Pet Evolution grants franchisees a designated territory, but this does not provide exclusive protection. The franchisor agrees not to open another physical store within that area, provided the franchisee remains in compliance.

However, this does not prevent other franchisees or company units from serving customers there through mobile services or deliveries. Additionally, Pet Evolution may sell products and services through the internet, catalogs, or other direct channels that reach into a franchisee's territory.

Franchisees can solicit customers outside their territory, and others may do the same within it. This means territory rights are limited and do not exclude significant overlap or competition.