EarthWise Pet: Revolutionizing Holistic Pet Care Nationwide

Founded in 1977 in Westminster, California, EarthWise Pet has grown into a leading franchise dedicated to enhancing the lives of pets and their owners across the United States. With over four decades of experience, the company has expanded to more than 200 locally owned and operated locations, each committed to providing personalized pet care services and products.

EarthWise Pet offers a comprehensive range of services and products designed to promote the overall well-being of pets. Their offerings include holistic pet food, pet toys and supplies, professional grooming, self-wash stations, dog daycare, and pet wellness education.

A distinctive feature of EarthWise Pet is their team of Certified Pet Dietitians and Nutrition Experts, who provide free nutrition consultations to help pet owners make informed decisions about their pets' diets.

What sets EarthWise Pet apart from competitors is their unwavering commitment to holistic pet care and education. They prioritize responsible pet adoption by partnering with local rescue organizations and do not sell pets in their stores. Additionally, their focus on species-appropriate nutrition, sustainability, and community engagement underscores their dedication to improving pet health and happiness nationwide.

Training

EarthWise Pet provides a comprehensive set of training programs for franchisees to ensure operational excellence and brand consistency. The types of training offered by the franchisor include the following:

1. Initial Training Program
   This mandatory program must be completed at least 60 days before the store opening (or within 90 days of signing the agreement). It includes both remote and in-person training covering operational, marketing, management, and technical aspects. It typically includes:
   • Welcome and Philosophy
   • Site Selection
   • Insurance Training
   • Marketing/Advertising
   • Product and Pet Nutrition
   • Business Management
   • POS System Usage
   • Merchandising and Customer Service
   • Services Training
2. Opening Assistance
   A trainer is provided onsite for 3–5 days during the store opening. This support includes software training, merchandise display, product education, and use of the Operations Manual.
3. Retreats, Seminars, and Webinars
   These are periodic and may be required or optional. They serve as refresher training and are held at designated locations or online. They often include updates and best practices for ongoing business improvement.

Territory Protection

EarthWise Pet offers a form of limited territorial protection to its franchisees. The franchisor agrees not to establish or authorize another retail shop using the principal trademark within the designated “Franchise Territory” as specified in the Franchise Agreement. This territory is generally determined based on driving mile radius and varies depending on urban density and demographic considerations.

However, EarthWise Pet does not grant an exclusive territory. Franchisees may still face competition from other franchisees, company-owned outlets, or alternative distribution channels such as internet sales and direct marketing. Furthermore, the franchisor reserves the right to sell similar products under different trademarks within the same territory without compensating the franchisee.