Salty Paws is a unique franchise specializing in ice cream treats designed specifically for dogs. Founded in 2018 in Rehoboth Beach, Delaware, by Suzanne Goin, the company has its headquarters in the same city. Salty Paws began franchising in 2019, rapidly expanding its presence across the United States.
The franchise offers a variety of pet-friendly ice cream flavors, along with an assortment of dog biscuits and other canine treats. What sets Salty Paws apart is its commitment to providing safe, lactose-free ice cream options for dogs, ensuring that pets can enjoy a delightful and healthy indulgence alongside their owners.
By focusing exclusively on dog-friendly desserts and creating a welcoming environment for pet owners and their furry companions, Salty Paws differentiates itself from traditional ice cream parlors and pet stores. This niche market approach has allowed the franchise to carve out a distinctive identity within the competitive pet industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Salty Paws provides comprehensive training programs to franchisees to ensure proper operation and compliance with brand standards. The training programs include the following:
Salty Paws provides its franchisees with a protected territory, ensuring they have exclusive rights within a specified geographic area. The protected territory is typically defined as a specific distance, such as up to three miles in any direction from the business location.
This area is determined by topographical features and population density, providing flexibility for more densely or sparsely populated regions. While Salty Paws grants territory protection, it is not exclusive, meaning the franchisor retains the right to operate company-owned stores or authorize other franchises outside the designated protected area.
Franchisees are also expected to adhere to restrictions, such as refraining from targeted marketing in another franchisee’s territory. The territory protection ensures that each franchisee operates within a fair and competitive framework.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Salty Paws
key competitors in the
Pet Retail
sector.
$25,000
$99,000
$176,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Ben's Barketplace is a pet-supply retail franchise offering holistic dog and cat foods, treats, and wellness products, serving devoted pet parents, and known for nutrition-focused guidance, curated premium brands, and educating customers on species-appropriate diets for long-term pet health.
?
?
petNmind is a pet-retail and wellness-services franchise offering natural pet food, self-service grooming and holistic-care supplies, serving mindful pet-owners and companion animals, and known for eco-friendly products, personalized guidance and community-oriented service.
?
?
Natural Hounds is a pet-care retail-and-services franchise offering all-natural pet food, wellness products and grooming services, serving health-conscious pet-owners, and known for clean-label offerings, educational support and boutique experience.
?
?
Pet Depot is a pet retail franchise offering pet supplies, food, and grooming services, catering to the needs of pets and their owners.
?
?
Waggles Puppy Boutique provides premium pet products and grooming services, catering to the comfort and style needs of dogs.
?
?
Three Dog Bakery offers premium dog treats and products, providing wholesome and delicious options to enhance pets' nutrition and enjoyment.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
