Create an account to access more data and download FDDs.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Upgrade to Pro to access unlimited data and FDDs. For more information see our plans here.

Upgrade to Pro

Vocelli Pizza Franchise FDD, Costs & Fees (2026)

Vocelli Pizza is a pizza franchise known for its artisan-inspired pizzas, fresh ingredients, and commitment to delivering quality and flavor to every customer.

KEY FRANCHISE STATS

Franchisees

?

72
+
-16%
-16%
Franchise fee

?

$30,000
Investment

?

$156,000 - $331,000
Revenue (AUV)

?

Undisclosed

$784,000

+
n.a.
n.a.
Sign up to unlock

Vocelli Pizza is a U.S.-based pizzeria franchise known for its artisan-style pizzas and Italian-inspired menu. Founded in 1988 by Varol Ablak in Mt. Lebanon, Pennsylvania, the company began franchising in 1993.

Today, Vocelli Pizza is headquartered in Pittsburgh, Pennsylvania, and operates nearly 100 stores across several states, including Pennsylvania, Maryland, Ohio, and Virginia.

Vocelli Pizza offers a diverse menu featuring handcrafted pizzas, strombolis, subs, salads, and appetizers.

The franchise emphasizes quality ingredients, such as dough made with spring wheat and extra virgin olive oil, fresh-packed sauce from vine-ripened California tomatoes, and 100% real Wisconsin mozzarella cheese. This commitment to quality has helped Vocelli Pizza stand out in the competitive pizza industry.

Initial investment

The initial investment required for a Vocelli Pizza franchise is $156,000 - $331,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $30,000
Leasehold Improvements $50,000 - $114,700
Equipment $50,000 - $123,200
Signage $5,000 - $10,000
Opening Inventory $3,000 - $9,000
Grand Opening Advertising $5,000 - $8,000
Training Expenses $1,000 - $5,000
Miscellaneous Opening Costs $2,000 - $6,000
Additional Funds – 3 Months $10,000 - $25,000
Total $156,000 - $330,900

Create a free account to access this table and more.
For more information see our plans here.

Create a free account
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure Amount
Franchise Fee $30,000
Leasehold Improvements $50,000 - $114,700
Equipment $50,000 - $123,200
Signage $5,000 - $10,000
Opening Inventory $3,000 - $9,000
Grand Opening Advertising $5,000 - $8,000
Training Expenses $1,000 - $5,000
Miscellaneous Opening Costs $2,000 - $6,000
Additional Funds – 3 Months $10,000 - $25,000
Total $156,000 - $330,900

Franchise Disclosure Document

Below is Vocelli Pizza's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Vocelli Pizza had 73 total units in 2024, of which 72 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Vocelli Pizza

key competitors in the

Pizza

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

72

New
+
-16%
-16%

5.00%

$156,000

-

$331,000

$784,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Vocelli Pizza provides a structured and mandatory training program for all franchisees and key staff members to ensure consistent operations across its locations. The training must be completed to the Franchisor's satisfaction before a store can open.

  1. Pre-Opening Training Conference
    This one-day training must be completed within 30 days after the franchise agreement is signed. It is required for the franchisee and any designated Operating Partner or General Manager.
  2. Franchise Training Program
    Spanning three to eight weeks, this program includes classroom instruction and on-the-job training. It covers procedures, policies, on-site operations, and staff training, and is conducted at the Franchise Support Center in Pittsburgh, PA, and at designated training stores.
  3. Certified Management Training Program
    Mandatory for the Operating Partner and General Manager, this program certifies them to manage a Vocelli Pizza store. The training may be extended based on participant performance.

Territory Protection

Vocelli Pizza does not grant franchisees an exclusive territory. Franchisees may face competition not only from other Vocelli Pizza franchisees but also from company-owned outlets and other distribution channels controlled by the franchisor.

However, each franchisee is assigned a Delivery Zone (DZ), which is typically based on an 8-minute drive time radius during peak hours around the store’s approved location.

This Delivery Zone offers limited territorial protection by defining a primary service area but does not prevent the franchisor from placing other outlets outside of it, even nearby. The franchisor retains the right to operate or license others within special venues like airports or stadiums, even if those are within the DZ.

Competitors

Below are some of Vocelli Pizza's key competitors in the Pizza sector.

Angry Gene's Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$194,000 - $300,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Tomaso's

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$145,000 - $282,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Happy's Pizza

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000
Revenue

?

Sign up to unlock
Undisclosed

$1,069,000

Street Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,804,000 - $3,303,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Cascadia Pizza Co.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000
Revenue

?

Sign up to unlock
Undisclosed

$555,000

Chanticlear Pizza

Franchisees

?

10
+
-9%
-9%
Investment

?

$247,000 - $326,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Simple pricing.

For anyone looking to start a franchise

Free
Unlimited access to 3,000 franchises data.
Pay $49 per FDD.
You're on the Free plan 🎉
Sign up
Franchise fees

?

Franchise units & growth

?

Detailed investment costs

?

Revenue (AUV) and profits (Item 19)

?

Discovery call with a Franchise Expert

?

Pay $49 per FDD

?

Pro
$199 one-time payment
Unlimited access to 3,000 franchises data. Unlimited FDD access.
Everything in Free, plus:
Read unlimited FDDs
Download unlimited FDDs
Industry benchmarks

?

All the franchise data you need

Find all the franchise data you're looking for, in one place

Unlimited FDD access

Access our library of 5,000+ Franchise Disclosure Documents, updated every day.

Read unlimited FDDs
Download unlimited FDDs

Transparent franchise data

Analyze financial data on 3,000 franchise brands, without diving into FDDs. Revenue, profits, growth and more.

Franchise fees
Detailed initial investment

?

Revenue
Operating Profit (EBITDA)
Sector Revenue
Sector Operating Profit