Vocelli Pizza

Vocelli Pizza Franchise FDD, Costs & Fees (2025)

Vocelli Pizza is a pizza franchise known for its artisan-inspired pizzas, fresh ingredients, and commitment to delivering quality and flavor to every customer.

Vocelli Pizza is a U.S.-based pizzeria franchise known for its artisan-style pizzas and Italian-inspired menu. Founded in 1988 by Varol Ablak in Mt. Lebanon, Pennsylvania, the company began franchising in 1993.

Today, Vocelli Pizza is headquartered in Pittsburgh, Pennsylvania, and operates nearly 100 stores across several states, including Pennsylvania, Maryland, Ohio, and Virginia.

Vocelli Pizza offers a diverse menu featuring handcrafted pizzas, strombolis, subs, salads, and appetizers.

The franchise emphasizes quality ingredients, such as dough made with spring wheat and extra virgin olive oil, fresh-packed sauce from vine-ripened California tomatoes, and 100% real Wisconsin mozzarella cheese. This commitment to quality has helped Vocelli Pizza stand out in the competitive pizza industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $30,000
Leasehold Improvements $50,000 - $114,700
Equipment $50,000 - $123,200
Signage $5,000 - $10,000
Opening Inventory $3,000 - $9,000
Grand Opening Advertising $5,000 - $8,000
Training Expenses $1,000 - $5,000
Miscellaneous Opening Costs $2,000 - $6,000
Additional Funds – 3 Months $10,000 - $25,000
Total $156,000 - $330,900

Franchise Disclosure Document

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Competitors

Below are some of

Vocelli Pizza

key competitors in the

Pizza

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Vocelli Pizza
1993
72
+
-16%
-16%
$30,000
5.00%

$156,000

-

$331,000

n.a.

$784,000

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n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2018
73
+
66%
66%
$30,000
4.50%

$290,000

-

$551,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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2013
5
+
25%
25%
$15,000
6.00%

$255,000

-

$734,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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2022
3
+
50%
50%
$30,000
5.00%

$406,000

-

$1,148,000

Upgrade

n.a.

$2,223,000

77.3%

n.a.

Upgrade

15.2%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1990
60
+
-2%
-2%
$20,000
5.00%

$214,000

-

$690,000

Upgrade

n.a.

$676,000

n.a.

n.a.

Upgrade

n.a.

n.a.

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No
Upgrade
No
Yes
Upgrade
Yes
1987
161
+
-2%
-2%
$50,000
5.00%

$1,688,000

-

$4,832,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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1998
37
+
3%
3%
$35,000
6.00%

$439,000

-

$1,501,000

Upgrade

n.a.

$874,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Watchlist

?

Priority support

?

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Training

Vocelli Pizza provides a structured and mandatory training program for all franchisees and key staff members to ensure consistent operations across its locations. The training must be completed to the Franchisor's satisfaction before a store can open.

  1. Pre-Opening Training Conference
    This one-day training must be completed within 30 days after the franchise agreement is signed. It is required for the franchisee and any designated Operating Partner or General Manager.
  2. Franchise Training Program
    Spanning three to eight weeks, this program includes classroom instruction and on-the-job training. It covers procedures, policies, on-site operations, and staff training, and is conducted at the Franchise Support Center in Pittsburgh, PA, and at designated training stores.
  3. Certified Management Training Program
    Mandatory for the Operating Partner and General Manager, this program certifies them to manage a Vocelli Pizza store. The training may be extended based on participant performance.

Territory Protection

Vocelli Pizza does not grant franchisees an exclusive territory. Franchisees may face competition not only from other Vocelli Pizza franchisees but also from company-owned outlets and other distribution channels controlled by the franchisor.

However, each franchisee is assigned a Delivery Zone (DZ), which is typically based on an 8-minute drive time radius during peak hours around the store’s approved location.

This Delivery Zone offers limited territorial protection by defining a primary service area but does not prevent the franchisor from placing other outlets outside of it, even nearby. The franchisor retains the right to operate or license others within special venues like airports or stadiums, even if those are within the DZ.

Number of units

2024
Franchised units

86

81

72

Company-owned units

1

1

1

Total units

87

82

73

Competitors

Pizza Twist

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000

Paulie Gee's

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000

Slice House by Tony Gemignani

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000

East of Chicago Pizza

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000

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