Smokin' Oak Wood-Fired Pizza & Taproom specializes in wood-fired pizzas made with fresh ingredients, alongside craft beers served in a self-pour taproom.
KEY FRANCHISE STATS
Franchisees
?
7
+
40%
40%
Franchise fee
?
$49,500
Investment
?
$449,000 - $891,000
Revenue (AUV)
?
Undisclosed
$908,000
+
2.7%
2.7%
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Smokin’ Oak Wood-Fired Pizza & Taproom is a dynamic fast-casual franchise known for its authentic, artisan wood-fired pizzas. The brand’s story began in 2009 with the launch of its original location, Pi Wood-Fired Pizza, in Rochester, Minnesota.
After gaining early success, the brand rebranded as Smokin’ Oak Wood-Fired Pizza in 2016 and expanded its footprint through franchising across the United States. Today, the company operates from its corporate headquarters in Saint Petersburg, Florida.
Smokin’ Oak’s menu spans handcrafted wood-fired pizzas, crisp salads, tempting starters, and indulgent desserts. What truly sets the franchise apart is its innovative self-pour taproom, allowing guests to explore a rotating selection of beers, wines, and cocktails. This unique blend of premium dining and interactive beverage service gives Smokin’ Oak a competitive edge in the market.
Initial investment
The initial investment required for a Smokin' Oak Wood-Fired Pizza & Taproom franchise is
$449,000 - $891,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$49,500 – $49,500
Rent and Security Deposit
$0 – $16,000
Leasehold Improvements
$90,000 – $450,000
Architect’s and Engineer’s Fees
$7,000 – $15,000
Furniture & Fixtures
$24,000 – $57,000
Equipment
$120,000 – $140,000
Self-Pour Tap System
$26,870 – $60,813
POS System
$3,000 – $5,000
Signage
$4,000 – $11,000
Utility Deposits
$500 – $1,000
Office and Store Supplies
$50 – $500
Opening Inventory
$3,000 – $4,000
Insurance
$2,500 – $3,500
Liquor License
$0 – $5,000
Licenses and Permits
$1,000 – $3,000
Professional Fees
$3,000 – $6,000
Travel, Lodging, Meals, Etc. for Initial Training
$0 – $2,000
Grand Opening Marketing Campaign
$8,000 – $13,000
Additional Funds (3 months)
$30,000 – $50,000
Total
$448,745 – $891,205
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Type of Expenditure
Amount
Initial Franchise Fee
$49,500 – $49,500
Rent and Security Deposit
$0 – $16,000
Leasehold Improvements
$90,000 – $450,000
Architect’s and Engineer’s Fees
$7,000 – $15,000
Furniture & Fixtures
$24,000 – $57,000
Equipment
$120,000 – $140,000
Self-Pour Tap System
$26,870 – $60,813
POS System
$3,000 – $5,000
Signage
$4,000 – $11,000
Utility Deposits
$500 – $1,000
Office and Store Supplies
$50 – $500
Opening Inventory
$3,000 – $4,000
Insurance
$2,500 – $3,500
Liquor License
$0 – $5,000
Licenses and Permits
$1,000 – $3,000
Professional Fees
$3,000 – $6,000
Travel, Lodging, Meals, Etc. for Initial Training
$0 – $2,000
Grand Opening Marketing Campaign
$8,000 – $13,000
Additional Funds (3 months)
$30,000 – $50,000
Total
$448,745 – $891,205
Franchise Disclosure Document
Below is Smokin' Oak Wood-Fired Pizza & Taproom's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Smokin' Oak Wood-Fired Pizza & Taproom had 7 total units in 2025, of which 7 were franchised-owned and 0 company-owned.
Smokin' Oak Wood-Fired Pizza provides several structured training programs to ensure franchisees are well-prepared to operate their businesses.
Initial Training Program Franchisees and at least one additional designated employee must attend a ten-day initial training covering classroom and hands-on experience. This program includes topics like sanitation, menu preparation, customer service, financial control, inventory management, marketing, and the use of required software and hardware. It is held either at the franchisee’s location or another site designated by the franchisor.
Additional On-Location Training Before opening, Smokin' Oak provides on-location support to help with kitchen operations, food preparation, staff training, inventory checks, and final grand opening plans. This ensures the franchisee’s team is ready to deliver the brand’s standards and prepares them to launch smoothly.
Refresher and Ongoing Training The franchisor may offer or require attendance at additional or refresher courses, typically up to five days per year, to maintain quality standards and update teams on system changes. Franchisees are responsible for all related costs, and this training can include annual conferences to exchange ideas, learn about new developments, and recognize achievements.
Territory Protection
Smokin' Oak Wood-Fired Pizza provides its franchisees with a protected territory, meaning the franchisor agrees not to establish or license another franchise under its brand within that area as long as the franchisee complies with the agreement. The typical protected territory is based on a population of about 50,000, and the franchisee’s rights are not contingent on sales quotas or opening additional locations.
However, the franchisor reserves the right to distribute products or services through alternative channels, like grocery or convenience stores, even within the protected territory.
Although Smokin' Oak offers this form of territory protection, it is not an exclusive arrangement, as the franchisor can still operate at non-traditional sites within the territory or under different brand marks.
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