United Real Estate is a U.S.-based real estate franchise that offers agents and brokers a modern, agent-centric business model. Founded in 2011, the company is headquartered in Dallas, Texas, and began franchising in 2013.

United Real Estate provides residential brokerage services, focusing on empowering agents with full-service support and advanced technology tools.

The franchise offers a comprehensive suite of services, including training, marketing, and technology support. Its proprietary Bullseye™ Cloud-Based Productivity Platform enables agents to manage their business efficiently.

United Real Estate's model allows agents to retain 100% of their commission, paying only a flat transaction fee, which distinguishes it from traditional brokerage firms.

Training

United Real Estate provides a structured training program to support new franchisees in launching and operating their United Broker Office effectively. Here’s a breakdown of the training provided by the franchisor:

1. Initial Training Workshop
   The franchise requires the Managing Principal and Operations Manager to complete an initial training program before the office opens. This training lasts up to five business days and covers operational, compliance, and systems usage topics. It combines classroom instruction and on-the-job training, typically conducted at the United Dallas Real Estate office or another designated location.
2. Operations Manual
   Franchisees are loaned a comprehensive Operations Manual at the beginning of their training. This manual includes standards, policies, and procedural guidance to manage the business, although it doesn’t dictate employment policies, allowing flexibility in human resources.
3. Ongoing Education and Support
   Post-opening, United Real Estate offers access to additional training opportunities, including seminars, conventions, and optional or mandatory employee programs. Participation in the annual rally and awards programs is encouraged for continuous learning and network engagement.

Territory Protection

United Real Estate does not offer exclusive territory protection to its franchisees. Franchisees are required to open their United Broker Office within an approved site in the defined territory, but the Franchise Agreement does not grant exclusivity within that area.

The franchisor retains full discretion to approve or reject proposed sites and may allow other franchisees or company-owned offices to operate nearby. Approval of a territory does not restrict the franchisor from establishing other Broker Offices, either franchised or affiliate-owned, in the same region.

There is no guarantee that a franchisee will be the only United Real Estate operation in a given market. This means franchisees could face competition from other franchisees or company-run offices under the same brand.