United Real Estate Franchise FDD, Costs & Fees (2025)

United Real Estate provides residential real estate services, offering a comprehensive platform for agents to support their clients in buying, selling, and investing in properties.

United Real Estate is a U.S.-based real estate franchise that offers agents and brokers a modern, agent-centric business model. Founded in 2011, the company is headquartered in Dallas, Texas, and began franchising in 2013.

United Real Estate provides residential brokerage services, focusing on empowering agents with full-service support and advanced technology tools.

The franchise offers a comprehensive suite of services, including training, marketing, and technology support. Its proprietary Bullseye™ Cloud-Based Productivity Platform enables agents to manage their business efficiently.

United Real Estate's model allows agents to retain 100% of their commission, paying only a flat transaction fee, which distinguishes it from traditional brokerage firms.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Real Property/Site Lease See Notes
Leasehold Improvements $1,000 to $150,000
Furniture, Fixtures, and Equipment $1,000 to $20,000
Supplies $1,000 to $2,500
Exterior Signage $500 to $5,000
Soft Costs $1,500 to $3,500
Insurance $1,000 to $2,000
Computer System and Software $1,500 to $3,500
Training Costs $1,500 to $3,000
Security and Utility Deposits $0 to $10,000
Business Licenses $500 to $1,000
Additional Funds – 12 months $100,000 to $150,000
Total Estimated Initial Investment $144,500 to $385,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Real Property/Site Lease See Notes
Leasehold Improvements $1,000 to $150,000
Furniture, Fixtures, and Equipment $1,000 to $20,000
Supplies $1,000 to $2,500
Exterior Signage $500 to $5,000
Soft Costs $1,500 to $3,500
Insurance $1,000 to $2,000
Computer System and Software $1,500 to $3,500
Training Costs $1,500 to $3,000
Security and Utility Deposits $0 to $10,000
Business Licenses $500 to $1,000
Additional Funds – 12 months $100,000 to $150,000
Total Estimated Initial Investment $144,500 to $385,500

Franchise Disclosure Document

Number of units

Training

United Real Estate provides a structured training program to support new franchisees in launching and operating their United Broker Office effectively. Here’s a breakdown of the training provided by the franchisor:

  1. Initial Training Workshop
    The franchise requires the Managing Principal and Operations Manager to complete an initial training program before the office opens. This training lasts up to five business days and covers operational, compliance, and systems usage topics. It combines classroom instruction and on-the-job training, typically conducted at the United Dallas Real Estate office or another designated location.
  2. Operations Manual
    Franchisees are loaned a comprehensive Operations Manual at the beginning of their training. This manual includes standards, policies, and procedural guidance to manage the business, although it doesn’t dictate employment policies, allowing flexibility in human resources.
  3. Ongoing Education and Support
    Post-opening, United Real Estate offers access to additional training opportunities, including seminars, conventions, and optional or mandatory employee programs. Participation in the annual rally and awards programs is encouraged for continuous learning and network engagement.

Territory Protection

United Real Estate does not offer exclusive territory protection to its franchisees. Franchisees are required to open their United Broker Office within an approved site in the defined territory, but the Franchise Agreement does not grant exclusivity within that area.

The franchisor retains full discretion to approve or reject proposed sites and may allow other franchisees or company-owned offices to operate nearby. Approval of a territory does not restrict the franchisor from establishing other Broker Offices, either franchised or affiliate-owned, in the same region.

There is no guarantee that a franchisee will be the only United Real Estate operation in a given market. This means franchisees could face competition from other franchisees or company-run offices under the same brand.

Competitors

Below are some of

United Real Estate

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

73

New
+
0%
0%

$35,000

$145,000

$386,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

Iron Valley

Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.

Franchisees

?

44
+
47%
47%
Investment

?

$59,000 - $207,000

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000