True Install operates as a dedicated franchise in the sign and graphics installation space, offering professional services for mounting signs, displays, graphics, and artwork. Its core mission is to help companies transform their visual ideas into completed, professionally installed signage that’s ready for public display.

The franchise handles a wide range of installation needs, including interior and exterior signage, vinyl graphics, large-format wall and vehicle wraps, architectural finishes, and other visual communication elements. Established in 2020, the company is based in Plymouth, Michigan, and functions under the umbrella of Alliance Franchise Brands.

In 2023, True Install expanded into franchising, giving entrepreneurs access to a service-oriented business model tailored to the commercial signage industry. Instead of selling products, franchisees focus entirely on providing specialized installation services.

True Install’s customer base includes sign manufacturers, print shops, agencies, and businesses across multiple sectors that rely on skilled installers to complete their visual branding.

Training

The franchise True Install provides a structured and multi-phase training program designed to equip franchisees with essential operational, sales, marketing, and application skills.

1. Initial Training Program: This includes up to three weeks of instruction, typically with two weeks conducted in person and one week virtually. Prior to attending, franchisees must complete 30 hours of OSHA training through a third-party vendor. The program covers classroom and on-the-job training, offered at Alliance University in Hanover, Maryland or virtually. It is led by a Senior Training Manager and supported by other experienced administrative staff.
2. Training Curriculum: The content spans several key areas:
   • Business Operations: Includes MIS, workflow, safety, HR, and finance (15 hours classroom, 5 hours on-the-job).
   • Marketing: Covers strategies, standards, and applications (5 hours classroom, 2 hours on-the-job).
   • Sales: Focuses on consultative techniques, coaching, and customer experience (10 hours classroom, 46 hours on-the-job).
   • Application Methods: Provides technical product knowledge and usage techniques.
3. On-the-Job Assistance: Franchisees receive up to 10 days of operational support around the time of their business opening. This includes guidance on sales and marketing, which may be delivered on-site or virtually depending on needs.

Territory Protection

True Install grants its franchisees a defined and exclusive Protected Territory, typically comprising approximately 5,000 businesses. Within this territory, neither the franchisor nor its affiliates will operate or grant another franchise for a competing True Install business.

Franchisees are permitted to sell and market services solely within this designated area and are restricted from pursuing business opportunities outside of it without prior written approval.

However, the franchise reserves certain rights that can impact exclusivity. It may engage in national and regional sales efforts, serve governmental accounts, or operate distribution channels (like online platforms) that extend into franchisees' territories.