Instant Imprints

Instant Imprints Franchise FDD, Costs & Fees (2025)

Instant Imprints specializes in branded apparel, signage, promotional items, and custom printing for businesses and organizations.

Founded in 1992 in San Diego, California, Instant Imprints has grown into a leading franchise in the visual communications and promotional products industry. With its headquarters still located in San Diego, the company began franchising in 2001, helping entrepreneurs serve local businesses with professional branding solutions.

Instant Imprints offers a wide array of services including custom t-shirts, embroidered apparel, promotional products, signage, and print services.

The brand’s one-stop-shop model allows customers to streamline their marketing and promotional needs with a single, convenient provider. Its comprehensive product line, combined with reliable franchisee support, makes it a standout in the promotional branding industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Instant Imprints offers 3 types of franchises:

Type of Expenditure Amount
Instant Imprints Studio Center $63,700 to $102,725
Instant Imprints Growth Center $156,350 to $275,845
Instant Imprints Brand Center $184,653 to $361,612

We are summarizing below the main costs associated with opening a Instant Imprints Brand Center Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Franchise Establishment Fee $39,950
Training Fee $6,000
Travel and Living Expenses While Attending Training $0 – $5,000
Equipment Package $43,803 – $164,512
Design, Buildout Coordination and Management Fee $10,000
Convention Deposit $750
Bookkeeping and Accounting Fee $1,800
Leasehold Improvements $25,000 – $50,000
Opening Launch Program Deposit $10,000
Rent $7,500 – $12,000
Security Deposit / Utility Deposits / Licenses $2,000 – $5,000
Business Insurance $350 – $600
Miscellaneous Supplies $1,500 – $2,500
Professional Fees $1,000 – $3,500
Additional Funds (Initial Period – 3 Months) $35,000 – $50,000
Total $184,653 – $361,612

Franchise Disclosure Document

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Competitors

Below are some of

Instant Imprints

key competitors in the

Printing & Signage

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Instant Imprints
2001
24
+
-23%
-23%
$39,950
2% - 6%

$64,000

-

$362,000

n.a.

$304,000

Upgrade

60.5%

n.a.

Upgrade

n.a.

n.a.

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No
Upgrade
No
No
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No
2011
57
+
-3%
-3%
$50,000
6.00%

$65,000

-

$432,000

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n.a.

$777,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
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Yes
2005
121
+
-1%
-1%
$49,500
4% - 6%

$235,000

-

$350,000

Upgrade

n.a.

$868,000

73.9%

n.a.

Upgrade

21.1%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2013
76
+
-6%
-6%
$20,000
1.5% to 6%

$50,000

-

$304,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
1968
129
+
-4%
-4%
$55,000
4% - 6%

$252,000

-

$299,000

Upgrade

n.a.

$759,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1987
680
+
1%
1%
$49,500
4% - 6%

$109,000

-

$356,000

Upgrade

n.a.

$519,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1993
198
+
-1%
-1%
$39,950
5.00%

$230,000

-

$297,000

Upgrade

n.a.

$342,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No

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Total investment

?

Revenue (AUV)

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Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Watchlist

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Priority support

?

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Training

Instant Imprints provides a structured training program to support new franchisees in successfully launching and operating their centers. The Franchisor offers the following training initiatives:

  1. Initial Training Program: This training is mandatory for the franchisee and at least one designated manager. It is designed specifically for those operating a Brand Center or Growth Center. The training program covers critical operational aspects of the franchise, ensuring that new operators understand how to manage their centers effectively.
  2. Operations and Training Manual: Franchisees are given electronic access to the Operations and Training Manual. This document outlines the operational systems, policies, and procedures essential for running a compliant and successful Instant Imprints Center. It is treated as confidential and must be strictly followed. Updates and revisions to the manual are issued by the Franchisor, and franchisees are required to maintain a current version.
  3. Buildout and Equipment Support: The Franchisor provides guidance on equipment specifications and approved suppliers. They coordinate the order and delivery of the necessary equipment and supplies, and assist in setting up accounts with key vendors. These services are part of the Buildout Coordination Fee and help ensure a smooth setup process for new centers.

Territory Protection

Instant Imprints does provide a form of territory protection to its franchisees. When you are granted a franchise, the franchisor designates a specific “Designated Territory” where your Center will operate.

This territory is defined in the Franchise Agreement, and within this area, the franchisor typically agrees not to establish another franchise or operate a competing company-owned outlet. However, this territory protection is not absolute.

While the franchisor avoids placing similar Instant Imprints Centers within the defined territory, it may still conduct sales through other channels like the internet, direct marketing, or national accounts that could result in competition within your area.

Number of units

2023
Franchised units

31

25

24

Company-owned units

2

2

2

Total units

33

27

26

Competitors

YESCO

Franchisees

?

57
+
-3%
-3%
Investment

?

$65,000 - $432,000

SpeedPro

Franchisees

?

121
+
-1%
-1%
Investment

?

$235,000 - $350,000

Signs by Tomorrow

Franchisees

?

76
+
-6%
-6%
Investment

?

$50,000 - $304,000

Sir Speedy

Franchisees

?

129
+
-4%
-4%
Investment

?

$252,000 - $299,000

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Revenue (AUV)

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