Town Square

Town Square Franchise FDD, Costs & Fees (2025)

Town Square provides an innovative senior care environment designed to support individuals with Alzheimer’s and other forms of dementia. Through reminiscence therapy and engaging activities, Town Square enhances the quality of life for seniors and their families.

Town Square is a dynamic franchise concept founded in 2014 in San Diego, California. As a community-centered franchise, Town Square operates as a unique blend of coworking spaces, event venues, and recreational areas designed to foster community connections and support local businesses.

Headquartered in San Diego, the franchise began its expansion into franchising in 2018, aiming to replicate its successful model in new markets across the country. The franchise offers a variety of services, including flexible coworking spaces, event planning and hosting, and community engagement activities. 

Town Square stands out in the competitive landscape by emphasizing its focus on creating vibrant, interactive spaces that encourage networking and collaboration among local entrepreneurs and residents.

The franchise's distinctive approach combines modern amenities with a strong community ethos, setting it apart from traditional coworking and event venue options.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Estimated Amount (Low Range) Estimated Amount (High Range)
Initial Franchise Fee $99,500 $99,500
Travel and Living Expenses While Training $1,500 $7,000
Lease, Utility, and Security Deposits $30,000 $60,000
Building Permit $2,000 $30,000
Construction $500,000 $800,000
Signage $10,000 $22,200
Furniture & Fixtures and Equipment (including Computer System) $35,224 $64,298
Supplies $10,000 $20,000
Grand Opening and Initial Advertising $10,000 $20,000
Business Licenses $1,000 $3,750
Legal/Professional Fees $30,000 $45,720
Insurance $13,000 $25,000
Recruitment $5,000 $15,000
Additional Funds (3 months) $50,000 $100,000
Project Management Fee $25,000 $25,000
Architecture Design $25,000 $50,000
Total $847,224 $1,387,268

Franchise Disclosure Document

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Competitors

Below are some of

Town Square

key competitors in the

Senior Home

sector.

Started franchising
Franchisees

?

Franchise fee

?

Royalty fee

?

Investment

?

Revenue (AUV)

?

Gross Profit

?

EBITDA

?

Home-based

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Passive investment

?

FDD
Town Square
2018
7
+
600%
600%
$99,500
7.00%

$847,000

-

$1,387,000

n.a.

$1,042,000

Upgrade

81.4%

n.a.

Upgrade

15.5%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2019
0
+
n.a.
n.a.
$48,500
6.00%

$129,000

-

$495,000

Upgrade

n.a.

$389,000

94.5%

n.a.

Upgrade

29.7%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2021
7
+
n.a.
n.a.
$49,500
6.00%

$133,000

-

$870,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2000
199
+
1%
1%
$75,000
5.00%

$3,400,000

-

$5,100,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
1999
578
+
8%
8%
$55,000
5.00%

$117,000

-

$188,000

Upgrade

n.a.

$891,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2009
201
+
26%
26%
$57,000
10% - 15%

$65,000

-

$136,000

Upgrade

n.a.

$192,000

88.0%

n.a.

Upgrade

29.1%

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2005
373
+
7%
7%
$50,000
5.25% - 6.25%

$132,000

-

$235,000

Upgrade

n.a.

$355,000

41.7%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

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Training

Town Square Franchise provides comprehensive training designed to ensure that franchisees are well-equipped to run their locations effectively. The training program includes several key components:

  1. Operational Training: Franchisees receive in-depth instruction on the day-to-day operations of the Town Square locations. This covers everything from managing coworking spaces and event bookings to maintaining the physical environment and ensuring high standards of customer service.
  2. Sales and Marketing: Training includes strategies for promoting the franchise, attracting new members and event clients, and implementing local marketing initiatives. This ensures franchisees can effectively drive business growth and engage with the community.
  3. Community Engagement: Given Town Square's focus on building community connections, franchisees are trained on how to organize and host community events, workshops, and networking sessions. This component is crucial for fostering a vibrant local network and enhancing the franchise's role in the community.
  4. Technology and Systems: Franchisees are trained on the use of proprietary technology and systems that support operations, including booking software, member management systems, and communication tools. This ensures efficient and streamlined business processes.

Territory Protection

own Square Franchise offers territory protection to its franchisees to ensure that each location operates within a defined geographic area without competition from other Town Square franchises. 

This protection is designed to give franchisees a clear and exclusive market, allowing them to build and maintain a strong presence in their community without the risk of direct internal competition. By implementing territory protection, Town Square aims to support franchisee success and foster a cooperative network across its franchise system.

Number of units

2024
Franchised units

1

5

7

Company-owned units

1

1

1

Total units

2

6

8

Competitors

Elder-Well Adult Day Program

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$129,000 - $495,000

Majestic Residences

Franchisees

?

7
+
n.a.
n.a.
Investment

?

$133,000 - $870,000

Bee Hive Homes

Franchisees

?

199
+
1%
1%
Investment

?

$3,400,000 - $5,100,000

Comfort Keepers

Franchisees

?

578
+
8%
8%
Investment

?

$117,000 - $188,000

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