

Tiger-Rock Martial Arts International is a leading martial arts franchise that has been shaping lives through disciplined training and personal development since its inception in 1983.
Founded by Craig Kollars, Art Monroe, and Bert Kollars, the organization originally operated under the name International Taekwondo Alliance (ITA) before evolving into the Tiger-Rock brand.
Headquartered in the United States, Tiger-Rock has expanded its presence significantly, now operating over 150 academies nationwide. The franchise model was developed to give entrepreneurs a streamlined, supportive path to owning a martial arts school backed by a nationally recognized system.
Tiger-Rock Martial Arts offers structured programs for children, teenagers, and adults, with a curriculum that blends traditional martial arts techniques and modern training methodologies. Its programs emphasize physical fitness, self-defense, confidence building, and character development.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Tiger-Rock Martial Arts provides a comprehensive training program to prepare franchisees for operating their martial arts school effectively. The training is structured to cover both operational and instructional components, ensuring adherence to the brand’s curriculum and service standards. The training programs include:
Tiger-Rock Martial Arts grants franchisees a Designated Territory but does not offer full territorial protection. The franchisor may still market, advertise, or approve other locations nearby if deemed appropriate. Franchisees are not guaranteed exclusivity against nearby franchisees or company-owned centers.
While franchisees can operate within their assigned territory, the franchisor retains broad rights to compete or expand in overlapping areas. This means the territory offers limited operational priority but not true exclusivity.
Below are some of
Tiger-Rock Mai Systems
key competitors in the
Arts / Sports
sector.

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