Tiger-Rock Martial Arts: Empowering Communities Through Innovative Martial Arts Education

Tiger-Rock Martial Arts International is a leading martial arts franchise that has been shaping lives through disciplined training and personal development since its inception in 1983.

Founded by Craig Kollars, Art Monroe, and Bert Kollars, the organization originally operated under the name International Taekwondo Alliance (ITA) before evolving into the Tiger-Rock brand.

Headquartered in the United States, Tiger-Rock has expanded its presence significantly, now operating over 150 academies nationwide. The franchise model was developed to give entrepreneurs a streamlined, supportive path to owning a martial arts school backed by a nationally recognized system.

Tiger-Rock Martial Arts offers structured programs for children, teenagers, and adults, with a curriculum that blends traditional martial arts techniques and modern training methodologies. Its programs emphasize physical fitness, self-defense, confidence building, and character development.

Training

Tiger-Rock Martial Arts provides a comprehensive training program to prepare franchisees for operating their martial arts school effectively. The training is structured to cover both operational and instructional components, ensuring adherence to the brand’s curriculum and service standards. The training programs include:

1. Initial Training Program
   Franchisees and their designated personnel must complete an initial training program prior to opening the business. This includes instruction on operations, customer service, marketing, and administrative duties. The training is typically hosted by the franchisor and is required for franchise launch approval.
2. Youth Sports Compliance Training
   Franchisees are required to participate in a designated youth sports compliance program aligned with the Safe Sports Act. This includes certification and background checks for all individuals who engage with students, including instructors and volunteers. Compliance must be maintained and reported as set out in the operations manual.
3. Technology and Systems Training
   Franchisees must implement the Tiger-Rock App provided by the affiliate BP Systems, LLC and use a computer system that meets franchisor specifications. Training is provided to ensure proper usage of this software for managing operations, member data, and reporting. This component ensures operational efficiency and regulatory compliance.

Territory Protection

Tiger-Rock Martial Arts grants franchisees a Designated Territory but does not offer full territorial protection. The franchisor may still market, advertise, or approve other locations nearby if deemed appropriate. Franchisees are not guaranteed exclusivity against nearby franchisees or company-owned centers.

While franchisees can operate within their assigned territory, the franchisor retains broad rights to compete or expand in overlapping areas. This means the territory offers limited operational priority but not true exclusivity.