Pritikin ICR has become a recognized name in the field of intensive cardiac rehabilitation, offering a lifestyle-focused program designed to improve health outcomes and help patients enjoy longer, healthier lives.
Established in 2013 by Nathan Pritikin, the company has grown from its origins as a health and wellness center in Miami, Florida, into a nationwide network of licensed healthcare providers.
Now based in Clayton, Missouri, Pritikin ICR began licensing its program to hospitals and cardiology clinics in 2013, enabling these facilities to deliver “Pritikin-certified” cardiac rehab services.
Pritikin ICR’s approach integrates regular exercise, heart-friendly nutrition, and stress reduction strategies. With 72 sessions, it offers patients double the education and support compared to standard cardiac rehab programs, which typically include 36 exercise-focused sessions.
What sets Pritikin ICR apart is its comprehensive approach: beyond supervised exercise, it offers nutritional counseling, cooking demonstrations, and workshops aimed at building a healthy mindset. This expanded curriculum positions Pritikin ICR as a leader in reshaping the cardiac rehab experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pritikin ICR offers a comprehensive training program to prepare healthcare providers and their teams to deliver its Intensive Cardiac Rehabilitation (ICR) program.
Pritikin ICR does not explicitly offer traditional geographic territory protection to its franchisees or healthcare providers. Instead, its agreements focus on granting licenses to healthcare providers to deliver the Pritikin ICR program, with fees tied to net collections or Medicare reimbursements.
These agreements typically last for three years and automatically renew unless terminated with proper notice, but they do not guarantee exclusivity in a specific geographic area. Although Pritikin ICR’s agreements are structured with individual providers, the documents do not specify restrictions that would prevent Pritikin from licensing other providers within the same region.
Franchisees and providers operate under certification agreements that emphasize meeting program standards rather than territorial exclusivity. Therefore, any market protection appears to rely more on contractual and performance terms rather than on defined geographic boundaries.
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Pritikin ICR
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