The Roof Resource is a home-services franchise that streamlines the roofing process for homeowners through a simple, transparent model. The company was founded in 2020 in Macomb Township, Michigan, and it is headquartered in Sterling Heights, Michigan. The brand has grown quickly by offering a modern, consumer-focused approach to roofing.

The Roof Resource began franchising in 2023. The franchise offers roof repair, roof maintenance, new roof installation, and full roof replacements. Its model emphasizes a flat-fee, no-pressure service that removes the traditional sales-heavy approach often seen in the roofing industry.

What sets The Roof Resource apart is its fully home-based, virtual business model. Franchisees do not need a physical office, warehouse, or showroom, which significantly reduces startup costs.

The brand also provides homeowners with an itemized, transparent cost breakdown that often results in substantial savings compared to traditional roofing companies.

Training

The Roof Resource franchise offers a detailed and tiered training program aimed at preparing franchisees for successful business operation. Here are the programs they provide:

1. Initial Training Program
   Franchisees must complete the initial training within 45 days of their opening date. This program includes classroom and on-the-job instruction and can be conducted either in person—primarily in Detroit, Michigan—or remotely via online conferencing. The franchisor covers the cost for two participants, and any additional attendee incurs a $500 daily fee.
2. Supplemental Training
   Franchisees or their Operating Managers may be required to attend supplemental training if the franchisor deems their performance unsatisfactory or if operational standards are not being met. These sessions may be held remotely or within the franchisee’s territory and cost $500 per trainer per day, plus travel and accommodation expenses.
3. System-Wide Training
   The franchisor reserves the right to require franchisees or their Managing Owners to attend a system-wide training event annually, lasting up to five days. These sessions aim to reinforce brand standards and provide updates on procedures or offerings. Franchisees must bear all associated travel and participation costs.
4. Refresher and Additional Training
   From time to time, franchisees must also participate in refresher courses or additional training seminars. These events are organized at the franchisor’s discretion and may come with reasonable participation fees. All travel and accommodation expenses are to be paid by the franchisee.

Territory Protection

The Roof Resource franchise offers franchisees a defined "Marketing Territory," typically based on zones of approximately 175,000 households. Franchisees are granted non-exclusive rights to operate within their designated territory and, provided they remain in compliance, the franchisor agrees not to authorize another Roof Resource business to serve customers within that area.

However, the franchisor retains extensive "Reserved Rights," allowing them to operate or license other businesses, even those offering similar services, outside the franchisee’s Marketing Territory.

While franchisees can receive exclusive leads within their assigned zone, The Roof Resource reserves the right to use alternative sales channels such as online platforms, telemarketing, and catalogs to serve customers in any area, including those already assigned to a franchisee.