Honest Abe Roofing

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Honest Abe Roofing

Honest Abe Roofing Franchise FDD, Costs & Fees (2025)

Honest Abe Roofing is a roofing franchise that offers reliable roofing solutions, focusing on quality workmanship, customer satisfaction, and transparency.

Honest Abe Roofing is a leading franchise in the roofing industry, founded in 2007 by Kevin Newton in Terre Haute, Indiana. The company quickly grew from its small-town roots into a prominent roofing franchise known for its commitment to quality and customer satisfaction.

Headquartered in Terre Haute, Honest Abe Roofing began franchising to offer entrepreneurs a chance to join a booming business with a strong reputation for reliability and professionalism.

The franchise specializes in a wide range of roofing services, including roof repair, replacement, and installation, along with gutter maintenance. What sets Honest Abe Roofing apart from its competitors is its focus on combining top-notch customer service with innovative business practices, making it not just a roofing company but a trusted partner for homeowners.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$35,000 – $70,000
Training Expenses	$2,450 to $7,199
Real Estate/Rent	$7,200 to $21,600
Licenses, Permits, and Deposits	$1,375 to $3,050
Real Estate/Building Improvements	$15,000 to $120,000
Furniture, Fixtures, Equipment, and Signage	$15,000 to $50,000
Insurance	$2,000 to $3,000 (first 3 months)
Professional Fees	$1,500 to $2,750
Uniforms	$1,800 to $2,588
Grand Opening Advertising	$60,000
Vehicle Expenses	$8,700 to $26,154
Additional Funds (3 Months)	$35,000 to $100,000
TOTAL	$185,025 to $466,341

Type of Expenditure	Amount
Initial Franchise Fee	$35,000 – $70,000
Training Expenses	$2,450 to $7,199
Real Estate/Rent	$7,200 to $21,600
Licenses, Permits, and Deposits	$1,375 to $3,050
Real Estate/Building Improvements	$15,000 to $120,000
Furniture, Fixtures, Equipment, and Signage	$15,000 to $50,000
Insurance	$2,000 to $3,000 (first 3 months)
Professional Fees	$1,500 to $2,750
Uniforms	$1,800 to $2,588
Grand Opening Advertising	$60,000
Vehicle Expenses	$8,700 to $26,154
Additional Funds (3 Months)	$35,000 to $100,000
TOTAL	$185,025 to $466,341

Franchise Disclosure Document

Number of units

Training

Honest Abe Roofing Franchise offers a comprehensive training program designed to ensure that franchisees are well-equipped to run a successful roofing business, even if they have no prior experience in the industry. The training includes several key components:

Initial Training: Franchisees undergo an intensive initial training program at the Honest Abe Roofing corporate headquarters in Terre Haute, Indiana. This program covers a wide range of topics essential for running the business, including roofing techniques, customer service, sales strategies, and business operations.
Ongoing Support and Education: After the initial training, franchisees receive ongoing support through various resources, including webinars, online training modules, and regular check-ins with the corporate support team. This continuous education ensures that franchisees stay up-to-date with industry trends, new products, and best practices in business management.
On-the-Job Training and Field Support: Honest Abe Roofing provides on-the-job training where franchisees get hands-on experience in real-world situations. Additionally, the franchise offers field support, where corporate representatives visit franchise locations to provide additional guidance and help optimize business operations. This support helps franchisees overcome challenges and ensures they are delivering the highest standards of service to their customers.

Territory Protection

Honest Abe Roofing franchise does offer territory protection to its franchisees, ensuring that each franchisee has exclusive rights to operate within a designated geographic area.

This protection allows franchisees to build their business without the concern of internal competition from other Honest Abe Roofing locations within their territory.

The size and boundaries of the territory are carefully determined based on factors like population density and market potential, providing franchisees with ample opportunity to grow their business and establish a strong presence in their market.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2017

Franchisees

15

+

-17%

-17%

Franchise fee

$35,000 - $70,000

Investment

$185,000 - $466,000

Revenue (AUV)

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$2,256,000

+

75.6%

Operating Profit

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n.a.

Home based

No

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No

Passive investment

Yes

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Yes

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Competitors

Below are some of

Honest Abe Roofing

key competitors in the

Roofing/Siding

sector.

Franchise

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15

New

+

-17%

-17%

-17%

$35,000 - $70,000

$185,000

$466,000

$2,256,000

n.a.

n.a.

iFoam

$200K - $500K

26

$59,500

$262,000

$349,000

$409,000

n.a.

n.a.

Bumble Roofing

$100K - $200K

55

$49,500

$172,000

$314,000

$4,290,000

63.7%

13.3%

Storm Guard

$200K - $500K

34

$65,000

$200,000

$237,000

$2,139,000

44.2%

10.6%

Temporary Wall Systems

$100K - $200K

110

$59,900

$153,000

$366,000

$521,000

87.8%

30.8%

Best Choice Roofing

$100K - $200K

18

$59,500

$117,000

$202,000

$7,880,000

44.5%

24.4%

Mighty Dog Roofing

$100K - $200K

103

$59,500

$184,000

$236,000

$1,917,000

41.9%

11.5%

ABC Seamless

$100K - $200K

65

$55,000

$188,000

$332,000

$805,000

n.a.

n.a.

Ideal Siding

$50K - $100K

44

$55,000

$74,000

$112,000

$857,000

37.9%

23.8%

CR3 American Exteriors

$50K - $100K

7

$40,000

$73,000

$188,000

$0

n.a.

n.a.

Competitors

CR3 American Exteriors

CR3 American Exteriors is a home improvement franchise offering roofing, siding, and exterior renovation services with a focus on quality materials and craftsmanship.

Franchisees

7

+

n.a.

n.a.

Investment

$73,000 - $188,000

$50K - $100K

Temporary Wall Systems

Temporary Wall Systems offers customizable temporary wall solutions for residential and commercial spaces, providing privacy, flexibility, and soundproofing without the need for permanent construction.

Franchisees

110

+

n.a.

n.a.

Investment

$153,000 - $366,000

$100K - $200K

Storm Guard

Storm Guard offers exterior restoration and repair services, assisting homeowners with storm damage repairs, roofing, and property improvement.

Franchisees

34

+

-3%

-3%

Investment

$200,000 - $237,000

$200K - $500K

iFoam

iFoam specializes in providing high-quality insulation services, offering customers efficient and effective solutions to improve energy efficiency and comfort in their homes or businesses.

Franchisees

26

+

189%

189%

Investment

$262,000 - $349,000

$200K - $500K

Ideal Siding

Ideal Siding is a siding installation franchise that provides durable and energy-efficient siding solutions, enhancing homes' aesthetics and functionality.

Franchisees

44

+

633%

633%

Investment

$74,000 - $112,000

$50K - $100K

Bumble Roofing

Bumble Roofing provides roofing installation and repair services, offering high-quality craftsmanship and reliable solutions for residential and commercial properties.

Franchisees

55

+

n.a.

n.a.

Investment

$172,000 - $314,000

$100K - $200K

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