Best Choice Roofing

Best Choice Roofing Franchise FDD, Costs & Fees (2025)

Best Choice Roofing specializes in professional roofing services, offering customers high-quality roof installations, repairs, and replacements to protect their homes or businesses from the elements and enhance their curb appeal.

Established in 2009 by Wayne Holloway, Best Choice Roofing has rapidly emerged as a prominent player in the U.S. residential roofing industry. With its headquarters located in Hendersonville, Tennessee, the company has expanded its presence to over 85 locations across more than 30 states.

Specializing in comprehensive roofing services, Best Choice Roofing offers roof repair, replacement, and specialty roofing solutions. Their commitment to quality is underscored by their status as an Owens Corning Platinum Preferred Contractor since 2011, a distinction held by only 1% of contractors nationwide.

This elite partnership enables them to provide industry-leading products and warranties, including a 5-year labor guarantee and a 50-year Owens Corning warranty, ensuring homeowners receive unparalleled protection and peace of mind.

What sets Best Choice Roofing apart is their unwavering dedication to customer satisfaction and quality workmanship. Their customer-centric approach, combined with the use of premium materials, has earned them recognition as a top performer in the roofing sector.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $59,500 – $59,500
Travel & Living Expenses While Attending Initial Training $5,000 – $10,000
Rent & Security Deposit (3 Months) $3,000 – $7,000
Leasehold Improvements $0 – $15,000
Equipment $0 – $1,000
Furniture, Office Equipment & Software $3,500 – $9,000
Vehicle $0 – $12,500
Signs $500 – $1,000
Licenses $200 – $3,000
Grand Opening Marketing $5,000 – $10,000
Insurance $2,500 – $3,500
Owens Corning Membership $2,500 – $2,500
Professional Fees (Legal and Accounting) $1,000 – $3,000
Initial Marketing Materials $11,000 – $11,000
New Hire Kits and Uniforms $200 – $500
Call Center Fee $3,300 – $3,300
101K TV Fee $210 – $210
Additional Funds (for first 3 months) $20,000 – $50,000
Total $117,410 – $202,010

Franchise Disclosure Document

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Competitors

Below are some of

Best Choice Roofing

key competitors in the

Roofing/Siding

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

?

Gross Profit

?

EBITDA

?

Home-based

?

Passive investment

?

FDD
Best Choice Roofing
2021
18
+
n.a.
n.a.
$59,500
6.00%

$117,000

-

$202,000

n.a.

$7,880,000

Upgrade

44.5%

n.a.

Upgrade

24.4%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2022
7
+
n.a.
n.a.
$40,000
6.00%

$73,000

-

$188,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2021
110
+
n.a.
n.a.
$59,900
8.00%

$153,000

-

$366,000

Upgrade

n.a.

$521,000

87.8%

n.a.

Upgrade

30.8%

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2011
34
+
-3%
-3%
$65,000
6.25%

$200,000

-

$237,000

Upgrade

n.a.

$2,139,000

44.2%

n.a.

Upgrade

10.6%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2012
26
+
189%
189%
$59,500
3% - 5%

$262,000

-

$349,000

Upgrade

n.a.

$409,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2019
44
+
633%
633%
$55,000
5% - 8%

$74,000

-

$112,000

Upgrade

n.a.

$857,000

37.9%

n.a.

Upgrade

23.8%

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2023
55
+
n.a.
n.a.
$49,500
4.5% - 6.5%

$172,000

-

$314,000

Upgrade

n.a.

$4,290,000

63.7%

n.a.

Upgrade

13.3%

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
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?

Priority support

?

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Training

The franchise offered by Best Choice Roofing provides the following types of training for its franchisees:

  1. Pre-Opening Training
    The franchisor offers pre-opening training for the Principal Executive and up to two additional employees at its headquarters or designated locations. The training is free of charge, but the franchisee is responsible for travel, lodging, and other related expenses.
  2. New Franchisee Training
    The Principal Executive is required to complete an initial training program before the business can open. This training ensures the executive is prepared to operate the business effectively.
  3. Post-Opening Training
    The franchisor may mandate additional training programs for the Principal Executive and employees after the business is operational. These sessions may be held in various formats and locations, with reasonable fees applied.
  4. Sales Training Bootcamps
    Semi-annual sales training sessions, known as "Bootcamps," are required for the Principal Executive, general manager, and sales managers. Attendance fees are charged per participant and include accommodations.

Territory Protection

Best Choice Roofing offers franchisees a protected territory, ensuring that no other Best Choice Roofing outlet will be established or licensed within the designated area. This territory is defined as including approximately 100,000 single-family homes, based on data from mapping software.

However, the franchisee is not granted exclusive rights, as other competitive outlets owned by the franchisor may operate in the broader market.

The franchisor imposes specific restrictions to maintain the integrity of the protected territory. Franchisees are prohibited from soliciting or marketing to potential customers outside their designated area without prior written approval.

Number of units

2024
Franchised units

0

6

18

Company-owned units

35

37

45

Total units

35

43

63

Competitors

CR3 American Exteriors

Franchisees

?

7
+
n.a.
n.a.
Investment

?

$73,000 - $188,000

Temporary Wall Systems

Franchisees

?

110
+
n.a.
n.a.
Investment

?

$153,000 - $366,000

Storm Guard

Franchisees

?

34
+
-3%
-3%
Investment

?

$200,000 - $237,000

iFoam

Franchisees

?

26
+
189%
189%
Investment

?

$262,000 - $349,000

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Revenue (AUV)

?

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?

Profit metrics

?

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