Swig

Swig Franchise FDD, Costs & Fees (2025)

Swig is a drive-thru soda shop franchise offering custom sodas and sweet treats. Franchisees benefit from a proven business model, marketing support, and operational guidance to run a successful Swig location.

Swig is a fast-growing drive-through beverage brand that originated in April 2010 in St. George, Utah, created by Nicole Tanner. The company has built its reputation around its signature “dirty sodas”—classic soft drinks such as Dr. Pepper and Coca-Cola enhanced with syrups, creams, and fruit purees. Alongside its beverages, Swig also offers cookies, pretzel bites, and icy treats that have become customer favorites.

Headquartered in American Fork, Utah, Swig has grown to 59 stores across multiple states, including Texas, Colorado, Oklahoma, Indiana, and Arkansas, as of 2024. Its unique take on soda customization has made it a standout in the drive-through space, helping it attract a loyal fan base and drive national attention.

Swig officially entered the franchise market in 2023 and is now targeting expansion in areas beyond its home turf of Utah and Arizona. With an ambitious development strategy, the company launched 14 new stores in 2023—two of which were franchise-operated—and has set a bold goal of reaching 500 total units within five to seven years.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial franchise fee	$39,500 – $39,500
Initial training	$3,000 – $10,000
Fees for additional trainees	$0 – $5,000
Real estate improvements	$260,000 – $700,000
Site development fee (Optional)	$0 – $35,000
Rent (3 months of rent, plus a security deposit)	$6,400 – $33,000
Equipment, furniture, fixtures, décor, and supplies	$78,500 – $115,000
Uniforms and Tumblers	$4,000 – $7,000
POS system, computer hardware, and software	$12,000 – $18,500
Signs	$18,000 – $25,000
Miscellaneous opening costs	$5,000 – $25,000
Opening inventory	$8,500 – $15,000
Grand opening assistance fee	$10,000 – $10,000
Grand opening marketing	$30,000 – $35,000
Additional funds	$30,000 – $45,000
Total	$504,900 – $1,118,000

Type of Expenditure	Amount
Initial franchise fee	$39,500 – $39,500
Initial training	$3,000 – $10,000
Fees for additional trainees	$0 – $5,000
Real estate improvements	$260,000 – $700,000
Site development fee (Optional)	$0 – $35,000
Rent (3 months of rent, plus a security deposit)	$6,400 – $33,000
Equipment, furniture, fixtures, décor, and supplies	$78,500 – $115,000
Uniforms and Tumblers	$4,000 – $7,000
POS system, computer hardware, and software	$12,000 – $18,500
Signs	$18,000 – $25,000
Miscellaneous opening costs	$5,000 – $25,000
Opening inventory	$8,500 – $15,000
Grand opening assistance fee	$10,000 – $10,000
Grand opening marketing	$30,000 – $35,000
Additional funds	$30,000 – $45,000
Total	$504,900 – $1,118,000

Franchise Disclosure Document

Number of units

Training

Swig Franchising, LLC offers a variety of training and support programs to assist franchisees in operating a Swig™ drink shop. Here are the main types of training provided by the franchisor:

Operations Manual Training
Franchisees are provided electronic access to a comprehensive training and operations manual, which includes approximately 200 pages of policies, procedures, and operational standards. This manual is essential for maintaining brand consistency and operational efficiency.
Grand Opening On-Site Assistance
Swig sends two representatives for a 7-day on-site assistance during the grand opening phase. This support is designed to help the franchisee navigate initial operations effectively. The associated fee for this support is $10,000, which includes travel, lodging, and meals for the representatives.
Ongoing Support and Updates
The franchisor provides updates to the operations manual through various formats such as email, newsletters, or their learning management system. These updates may require franchisees to make adjustments, including capital investments.

Territory Protection

Swig Franchising, LLC does not grant exclusive territory rights. Franchisees receive a defined area, typically a two-mile radius, but Swig may still operate or authorize non-traditional outlets and other distribution methods within that area.

Swig also retains the right to sell through websites, apps, and social media in your territory without compensation. While no traditional franchises will be placed in your area, your territory is ultimately non-exclusive.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

n.a.

Franchise fee

$39,500

Investment

$505,000 - $1,118,000

Revenue (AUV)

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