Food & BeverageBar

Swig

HomeFood & BeverageBar

Swig

Swig Franchise FDD, Costs & Fees (2026)

Swig is a drive-thru soda shop franchise offering custom sodas and sweet treats. Franchisees benefit from a proven business model, marketing support, and operational guidance to run a successful Swig location.

KEY FRANCHISE STATS

Franchisees

2

+

n.a.

n.a.

Franchise fee

$39,500

Investment

$505,000 - $1,118,000

Revenue (AUV)

$994,000

+

n.a.

Swig is a fast-growing drive-through beverage brand that originated in April 2010 in St. George, Utah, created by Nicole Tanner. The company has built its reputation around its signature “dirty sodas”—classic soft drinks such as Dr. Pepper and Coca-Cola enhanced with syrups, creams, and fruit purees. Alongside its beverages, Swig also offers cookies, pretzel bites, and icy treats that have become customer favorites.

Headquartered in American Fork, Utah, Swig has grown to 59 stores across multiple states, including Texas, Colorado, Oklahoma, Indiana, and Arkansas, as of 2024. Its unique take on soda customization has made it a standout in the drive-through space, helping it attract a loyal fan base and drive national attention.

Swig officially entered the franchise market in 2023 and is now targeting expansion in areas beyond its home turf of Utah and Arizona. With an ambitious development strategy, the company launched 14 new stores in 2023—two of which were franchise-operated—and has set a bold goal of reaching 500 total units within five to seven years.

Initial investment

The initial investment required for a Swig franchise is $505,000 - $1,118,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial franchise fee	$39,500 – $39,500
Initial training	$3,000 – $10,000
Fees for additional trainees	$0 – $5,000
Real estate improvements	$260,000 – $700,000
Site development fee (Optional)	$0 – $35,000
Rent (3 months of rent, plus a security deposit)	$6,400 – $33,000
Equipment, furniture, fixtures, décor, and supplies	$78,500 – $115,000
Uniforms and Tumblers	$4,000 – $7,000
POS system, computer hardware, and software	$12,000 – $18,500
Signs	$18,000 – $25,000
Miscellaneous opening costs	$5,000 – $25,000
Opening inventory	$8,500 – $15,000
Grand opening assistance fee	$10,000 – $10,000
Grand opening marketing	$30,000 – $35,000
Additional funds	$30,000 – $45,000
Total	$504,900 – $1,118,000

Type of Expenditure	Amount
Initial franchise fee	$39,500 – $39,500
Initial training	$3,000 – $10,000
Fees for additional trainees	$0 – $5,000
Real estate improvements	$260,000 – $700,000
Site development fee (Optional)	$0 – $35,000
Rent (3 months of rent, plus a security deposit)	$6,400 – $33,000
Equipment, furniture, fixtures, décor, and supplies	$78,500 – $115,000
Uniforms and Tumblers	$4,000 – $7,000
POS system, computer hardware, and software	$12,000 – $18,500
Signs	$18,000 – $25,000
Miscellaneous opening costs	$5,000 – $25,000
Opening inventory	$8,500 – $15,000
Grand opening assistance fee	$10,000 – $10,000
Grand opening marketing	$30,000 – $35,000
Additional funds	$30,000 – $45,000
Total	$504,900 – $1,118,000

Franchise Disclosure Document

Below is Swig's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Swig had 59 total units in 2024, of which 2 were franchised-owned and 57 company-owned.

Competitors

Below are some of

Swig

key competitors in the

Bar

sector.

Franchise

2

New

+

n.a.

n.a.

n.a.

7.00%

$505,000

-

$1,118,000

$994,000

16.0%

Voodoo Brewing Co.

$200K - $500K

23

6.00%

$482,000

-

$1,625,000

$625,000

n.a.

1943 Classic Wevelopment

Over $500K

1

5.00%

$670,000

-

$1,177,000

$0

n.a.

Monk's Bar and Grill

Over $500K

6

2%–3.5%

$856,000

-

$3,435,000

$2,427,000

13.8%

TAPSTER

$200K - $500K

1

5.00%

$229,000

-

$1,331,000

$0

n.a.

Turquoise Wine Bar

$200K - $500K

0

6.00%

$330,000

-

$806,000

$0

n.a.

BrewDog

Over $500K

0

5.00%

$3,364,000

-

$5,731,000

$2,749,000

7.1%

Training

Swig Franchising, LLC offers a variety of training and support programs to assist franchisees in operating a Swig™ drink shop. Here are the main types of training provided by the franchisor:

Operations Manual Training
Franchisees are provided electronic access to a comprehensive training and operations manual, which includes approximately 200 pages of policies, procedures, and operational standards. This manual is essential for maintaining brand consistency and operational efficiency.
Grand Opening On-Site Assistance
Swig sends two representatives for a 7-day on-site assistance during the grand opening phase. This support is designed to help the franchisee navigate initial operations effectively. The associated fee for this support is $10,000, which includes travel, lodging, and meals for the representatives.
Ongoing Support and Updates
The franchisor provides updates to the operations manual through various formats such as email, newsletters, or their learning management system. These updates may require franchisees to make adjustments, including capital investments.

Territory Protection

Swig Franchising, LLC does not grant exclusive territory rights. Franchisees receive a defined area, typically a two-mile radius, but Swig may still operate or authorize non-traditional outlets and other distribution methods within that area.

Swig also retains the right to sell through websites, apps, and social media in your territory without compensation. While no traditional franchises will be placed in your area, your territory is ultimately non-exclusive.

Frequently Asked Questions

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

2

+

n.a.

n.a.

Franchise fee

$39,500

Investment

$505,000 - $1,118,000

Revenue (AUV)

$994,000

+

n.a.

Operating Profit

16.0%

Download FDD

or

You have 0 FDDs left to download this month

Competitors

Below are some of Swig's key competitors in the Bar sector.

1943 Classic Wevelopment

Franchisees

1

+

n.a.

n.a.

Investment

$670,000 - $1,177,000

Revenue

Turquoise Wine Bar

Franchisees

0

+

n.a.

n.a.

Investment

$330,000 - $806,000

Revenue

The Sports Bra

Franchisees

0

+

n.a.

n.a.

Investment

$304,000 - $889,000

Revenue

Hop & Grape Taproom

Franchisees

0

+

n.a.

n.a.

Investment

$215,000 - $415,000

Revenue

Sedona Taphouse

Franchisees

14

+

8%

8%

Investment

$1,652,000 - $2,510,000

Revenue

The Growler Guys

Franchisees

7

+

-22%

-22%

Investment

$132,000 - $449,000

Revenue

All the data you need

We're the leading database for franchise professionals

For

Franchisees

Franchisors

Investors

Franchise Consultants

Unlimited FDD access

Access our library of 5,000+ Franchise Disclosure Documents, updated every day.

Pay $49 per FDD download

Read unlimited FDDs

Pro

Download unlimited FDDs

Pro

Transparent franchise data

Analyze financial data on 2,500+ franchise brands, without diving into FDDs. Revenue, profits, growth and more.

Franchise fees

Detailed initial investment

Revenue

Pro

Operating Profit (EBITDA)

Pro

Revenue growth (last 3 years)

Pro

Sector Revenue

Pro

Sector Operating Profit

Pro

Our plans

Create a free account, or upgrade to Pro

Free

For anyone looking into franchises.

Franchise fees

Franchise units & growth

Detailed investment costs

Pay $49 per FDD download

Free Expert consultation

Pro

$199 / year

Unlimited franchise data.
For franchisees, investors and more.

You're on the Free plan 🎉

Complete your upgrade now

Everything in Free, plus:

Read unlimited FDDs

Download unlimited FDDs

Revenue (AUV)

Profit margins

Dedicated Franchise Expert

Industry benchmarks

Any information on Franchise Payback (franchisepayback.com) has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented therein. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this website constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content on Franchise Payback is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this website before making any decisions. See terms for more information.