KEY FRANCHISE STATS
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$994,000
Swig is a fast-growing drive-through beverage brand that originated in April 2010 in St. George, Utah, created by Nicole Tanner. The company has built its reputation around its signature “dirty sodas”—classic soft drinks such as Dr. Pepper and Coca-Cola enhanced with syrups, creams, and fruit purees. Alongside its beverages, Swig also offers cookies, pretzel bites, and icy treats that have become customer favorites.
Headquartered in American Fork, Utah, Swig has grown to 59 stores across multiple states, including Texas, Colorado, Oklahoma, Indiana, and Arkansas, as of 2024. Its unique take on soda customization has made it a standout in the drive-through space, helping it attract a loyal fan base and drive national attention.
Swig officially entered the franchise market in 2023 and is now targeting expansion in areas beyond its home turf of Utah and Arizona. With an ambitious development strategy, the company launched 14 new stores in 2023—two of which were franchise-operated—and has set a bold goal of reaching 500 total units within five to seven years.
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Swig Franchising, LLC offers a variety of training and support programs to assist franchisees in operating a Swig™ drink shop. Here are the main types of training provided by the franchisor:
Swig Franchising, LLC does not grant exclusive territory rights. Franchisees receive a defined area, typically a two-mile radius, but Swig may still operate or authorize non-traditional outlets and other distribution methods within that area.
Swig also retains the right to sell through websites, apps, and social media in your territory without compensation. While no traditional franchises will be placed in your area, your territory is ultimately non-exclusive.
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Below are some of
Swig
key competitors in the
Bar
sector.
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$39,500
$505,000
$1,118,000
n.a.
$994,000
$xxx,xxx
68.7%
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16.0%
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Turquoise Wine Bar is a boutique wine bar franchise offering curated wines, small plates, and bottle-shop retail, serving social sippers and enthusiasts, and known for community-centered experiences, boutique selections, and a turnkey model blending hospitality, education, and lifestyle.
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The Sports Bra is a women’s sports bar franchise offering elevated pub food and craft drinks, serving fans of women’s athletics and inclusive communities, and known for screening only women’s sports in a welcoming, mission-driven, neighborhood gathering space.
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Hop & Grape Taproom is a taproom and wine-bar franchise offering rotating craft beers, regional wines, and shareable bites, serving adults seeking a relaxed hangout, and known for its welcoming atmosphere, community events, and approachable, conversation-friendly drink selection.
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Sedona Taphouse is an upscale casual restaurant franchise offering steaks, seafood, and scratch-made dishes alongside extensive craft beer and wine selections, serving guests seeking elevated yet approachable dining, and known for charitable Dine Out for Charity programs and polished atmospheres.
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The Growler Guys is a craft-beer taproom franchise offering rotating draft beer, cider, kombucha, and to-go growlers, serving craft beverage enthusiasts, and known for extensive tap lists, knowledgeable staff, and filling fresh, cold beverages to take home or enjoy onsite.
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Hoppin’ is a casual-dining franchise offering (assuming playful snack/meal concept) [Note: exact model not clearly verified], serving families and snack crowds, and known for upbeat branding and potential franchise scalability.
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