Sushi Maru Express is a fast-casual franchise specializing in gourmet sushi and Japanese-inspired cuisine. Founded in 2011 by Kevin Kim, the brand has grown into a turnkey sushi operation that delivers high-quality, hassle-free sushi to various retail locations across the United States.

Headquartered in Ridgefield Park, New Jersey, Sushi Maru Express began offering franchise opportunities in 2022, expanding its reach through strategic partnerships and corporate-managed kiosks.

The franchise offers a diverse menu featuring classic rolls like California and Spicy Tuna, as well as specialty items such as Shrimp Tempura and Spicy Krab rolls.

By sourcing premium ingredients from suppliers favored by luxury Asian restaurants, Sushi Maru ensures that each product meets high standards of quality and taste. Their commitment to safe, sustainable sushi sets them apart in the competitive fast-casual market.

Training

Sushi Maru Express provides structured training programs to help franchisees effectively operate their businesses. Here are the key training components offered by the franchisor:

1. Initial Training Program: This foundational training is mandatory and provided before the restaurant opens. It includes both theoretical and practical instruction related to running a Sushi Maru Express business, although the specific duration and curriculum details are not disclosed in the excerpt.
2. Replacement Manager Training: The franchisor offers training for replacement managers at a designated location. This training is available during the operation of the business and may incur a fee, helping to ensure consistent management quality.
3. Ongoing Support: Beyond initial training, the franchisor provides continued assistance through telephone and email regarding daily operations, marketing, and personnel issues. They also update the training manuals to reflect system improvements, ensuring that franchisees have access to the most current procedures and standards.

Territory Protection

Sushi Maru Express does offer limited territory protection to its franchisees. Franchisees are granted an “Approved Territory” within which the franchisor agrees not to establish or license another Sushi Maru Express business location.

This exclusive area is typically defined by a radius (such as 3 miles or encompassing 30,000 people) around the franchisee’s site, and any changes to this territory must be agreed upon in writing during renewals or transfers.

However, this protection comes with several exceptions. Sushi Maru Express reserves the right to operate or franchise similar business concepts within the same territory if they are under different brand names or operate in non-traditional venues like airports or college campuses.