Sushi Maru Express offers freshly made sushi and Japanese cuisine, providing convenient and high-quality options for sushi lovers.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$5,000
Investment
?
$21,000 - $166,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Sushi Maru Express is a fast-casual franchise specializing in gourmet sushi and Japanese-inspired cuisine. Founded in 2011 by Kevin Kim, the brand has grown into a turnkey sushi operation that delivers high-quality, hassle-free sushi to various retail locations across the United States.
Headquartered in Ridgefield Park, New Jersey, Sushi Maru Express began offering franchise opportunities in 2022, expanding its reach through strategic partnerships and corporate-managed kiosks.
The franchise offers a diverse menu featuring classic rolls like California and Spicy Tuna, as well as specialty items such as Shrimp Tempura and Spicy Krab rolls.
By sourcing premium ingredients from suppliers favored by luxury Asian restaurants, Sushi Maru ensures that each product meets high standards of quality and taste. Their commitment to safe, sustainable sushi sets them apart in the competitive fast-casual market.
Initial investment
The initial investment required for a Sushi Maru Express franchise is $21,000 - $166,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$3,000 - $100,000
Drug Testing, Criminal Background Check, and Tuberculosis Testing
$250
Initial Training Fee for You and Any Proposed Manager
$500 - $1,000
ServSafe / ANSI Food Protection Manager Training
$150
ServSafe Food Handler Examination & Certification
$50
Opening Inventory Purchase Price
$3,000 - $10,000
Business Licenses and Permits
$200 - $1,000
Opening Assistance
$0 - $200
Pricing Labels, Computer System, and Label Printer
$600 - $3,000
Insurance (3 months)
$250 - $5,000
Equipment and Small Wares Purchase Price
$500 - $5,000
Uniforms Purchase Price
$100 - $1,000
NSF Approved Carrier (for satellite location)
$150 - $300
Signage
$50 - $500
Accountant and Attorney Fees
$500 - $3,000
Additional Funds (3 Months)
$12,000 - $36,000
Total Estimated Initial Investment
$21,300 - $166,450
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Type of Expenditure
Amount
Initial Franchise Fee
$3,000 - $100,000
Drug Testing, Criminal Background Check, and Tuberculosis Testing
$250
Initial Training Fee for You and Any Proposed Manager
$500 - $1,000
ServSafe / ANSI Food Protection Manager Training
$150
ServSafe Food Handler Examination & Certification
$50
Opening Inventory Purchase Price
$3,000 - $10,000
Business Licenses and Permits
$200 - $1,000
Opening Assistance
$0 - $200
Pricing Labels, Computer System, and Label Printer
$600 - $3,000
Insurance (3 months)
$250 - $5,000
Equipment and Small Wares Purchase Price
$500 - $5,000
Uniforms Purchase Price
$100 - $1,000
NSF Approved Carrier (for satellite location)
$150 - $300
Signage
$50 - $500
Accountant and Attorney Fees
$500 - $3,000
Additional Funds (3 Months)
$12,000 - $36,000
Total Estimated Initial Investment
$21,300 - $166,450
Franchise Disclosure Document
Below is Sushi Maru Express's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sushi Maru Express had 169 total units in 2023, of which 0 were franchised-owned and 169 company-owned.
Sushi Maru Express provides structured training programs to help franchisees effectively operate their businesses. Here are the key training components offered by the franchisor:
Initial Training Program: This foundational training is mandatory and provided before the restaurant opens. It includes both theoretical and practical instruction related to running a Sushi Maru Express business, although the specific duration and curriculum details are not disclosed in the excerpt.
Replacement Manager Training: The franchisor offers training for replacement managers at a designated location. This training is available during the operation of the business and may incur a fee, helping to ensure consistent management quality.
Ongoing Support: Beyond initial training, the franchisor provides continued assistance through telephone and email regarding daily operations, marketing, and personnel issues. They also update the training manuals to reflect system improvements, ensuring that franchisees have access to the most current procedures and standards.
Territory Protection
Sushi Maru Express does offer limited territory protection to its franchisees. Franchisees are granted an “Approved Territory” within which the franchisor agrees not to establish or license another Sushi Maru Express business location.
This exclusive area is typically defined by a radius (such as 3 miles or encompassing 30,000 people) around the franchisee’s site, and any changes to this territory must be agreed upon in writing during renewals or transfers.
However, this protection comes with several exceptions. Sushi Maru Express reserves the right to operate or franchise similar business concepts within the same territory if they are under different brand names or operate in non-traditional venues like airports or college campuses.
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