Straw Hat Pizza has been delighting pizza lovers since July 10, 1959, when it first opened in San Leandro, California. Now based in Brentwood, California, the brand began franchising a decade later in 1969, steadily expanding its presence across the state.
Famous for its “Genuine California Pizza,” Straw Hat offers a signature flaky, layered crust topped with fresh ingredients, a light and flavorful sauce, and a proprietary blend of six aged cheeses. The menu has evolved to include a variety of options like Hot Hat® sandwiches, crispy chicken wings, and fresh salads, ensuring there’s something for everyone.
What truly sets Straw Hat Pizza apart is its unwavering focus on quality and its welcoming, family-friendly atmosphere. Each day, the dough is freshly prepared, and the sauce is crafted from fresh-packed tomatoes, underscoring the brand’s dedication to authentic taste and premium ingredients.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Straw Hat Pizza provides its franchisees with a structured series of training programs to ensure proper business operations. Here’s a clear explanation of the key programs:
Straw Hat Pizza provides franchisees with a defined territory, but it does not offer exclusive territorial protection. While the franchisor agrees not to place another Straw Hat restaurant within the designated territory without written consent, it reserves the right to operate in nontraditional locations, use alternative distribution channels, and market through various platforms within that territory.
This means franchisees may face competition from company activities like online sales or special events. Franchisees are allowed to offer delivery and catering services outside their territory and may advertise into neighboring areas.
However, other franchisees may also advertise, deliver, or cater into the same territory, and third-party delivery platforms are not restricted by territorial boundaries. Additionally, the franchisor retains the right to adjust territory boundaries based on operational needs, demographics, or traffic changes, although such adjustments are not meant for placing competing restaurants.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Straw Hat Pizza
key competitors in the
Pizza
sector.
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$20,000
$145,000
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