Snapology

Snapology Franchise FDD, Costs & Fees (2025)

Snapology offers educational programs in STEAM (Science, Technology, Engineering, Arts, and Math), fostering creativity and learning through hands-on activities.

Snapology is a dynamic franchise dedicated to enriching children’s education through imaginative play and interactive learning. With a focus on science, technology, engineering, arts, and mathematics (STEAM), Snapology offers hands-on programs that nurture creativity and critical thinking.

The brand was established in 2010 by sisters Lisa and Laura Coe in Pittsburgh, Pennsylvania, and has since expanded its presence nationally. Today, the company operates out of its headquarters in Bedford, Texas.

Snapology entered the franchising space in 2015, enabling passionate individuals to launch local ventures centered around educational impact. Its diverse offerings include classes, camps, workshops, and birthday parties that use LEGO® bricks, K’Nex®, and cutting-edge tech tools to engage children in meaningful exploration and discovery.

By blending education with entertainment, Snapology creates memorable experiences that make complex STEAM concepts accessible and exciting for young learners.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Snapology offers 3 types of franchises:

Snapology Business Type Initial Investment Range
Mobile Snapology Business $75,250 – $105,800
Snapology Retail Center $405,950 – $541,500
Snapology Business Co-Branded with an Affiliate Brand’s Premises $139,000 – $195,100

We are summarizing below the main costs associated with opening a Snapology Retail Center. For more information on costs required to start a Snapology franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $47,500 – $47,500
Lease Payments and Deposits $10,000 – $16,000
Leasehold Improvements $160,000 – $205,000
Architectural Fees $16,700 – $25,000
Signage $25,000 – $30,000
Initial Inventory and Equipment Package $12,000 – $20,000
Furniture, Fixtures, and Equipment $65,000 – $90,000
Computer, Software and Point of Sales System $7,500 – $9,500
Training Related Expenses $10,500 – $15,000
Legal, Accounting, and Other Professional Fees $5,000 – $10,000
Insurance Deposits and Premiums $750 – $1,500
Business Licenses and Permits $500 – $1,000
Grand Opening Advertising $20,000 – $25,000
Initial Supplies $500 – $1,000
Additional Funds – Initial period of 3 months $25,000 – $45,000
Total $405,950 – $541,500

Franchise Disclosure Document

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Competitors

Below are some of

Snapology

key competitors in the

Tutoring

sector.

Started franchising
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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Snapology
2015
102
+
46%
46%
$40,000 - $47,500
7.00%

$75,000

-

$542,000

n.a.

$163,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
No
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No
2007
5
+
-29%
-29%
$49,900
10.00%

$122,000

-

$226,000

Upgrade

n.a.

$509,000

77.7%

n.a.

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n.a.

n.a.

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No
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No
No
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No
1997
5
+
400%
400%
$35,000
8.00%

$46,000

-

$54,000

Upgrade

n.a.

$267,000

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
Yes
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Yes
2018
3
+
-25%
-25%
$25,000
7.00%

$45,000

-

$105,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

Upgrade
Upgrade
Upgrade
1999
74
+
1%
1%
$34,500
10.00%

$89,000

-

$163,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
2015
5
+
0%
0%
$25,000
$300 - $600 per month

$47,000

-

$93,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
2007
55
+
12%
12%
$39,900
8.00%

$75,000

-

$130,000

Upgrade

n.a.

$164,000

n.a.

n.a.

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n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Training

Snapology provides a structured and comprehensive training program for its franchisees to ensure successful operation of their business. The training includes several distinct components, each designed to address different aspects of managing a Snapology franchise:

  1. Initial Training Program: Conducted at Snapology’s headquarters or a designated location, this training must be completed by the Designated Manager and other key personnel before the business can open. It covers the operations, curriculum, and service delivery standards.
  2. Safety and Compliance Training: All management personnel must complete safety training required by state or local laws and maintain their certifications throughout the franchise term. Snapology may also provide these programs directly and charge applicable fees.
  3. Ongoing and Supplemental Training: Snapology offers continuous support and may require franchisees to attend additional training sessions if needed. This includes mandatory conferences and other professional development events focused on operational efficiency, performance standards, and new system developments.

Territory Protection

Snapology offers a form of territory protection through what it terms a "Protected Area." This Protected Area is formally defined upon approval of the franchise's operating location and is documented in the franchise agreement.

As long as the franchisee remains in compliance with the agreement, Snapology commits not to open another franchise or operate a company-owned location within this Protected Area.

However, Snapology retains several rights that can affect the exclusivity of the territory. The franchisor may operate or grant the rights to operate businesses under different trademarks—even if similar in nature—both inside and outside the franchisee’s Protected Area.

Number of units

2024
Franchised units

70

85

102

Company-owned units

1

3

2

Total units

71

88

104

Competitors

Omega Learning

Franchisees

?

5
+
-29%
-29%
Investment

?

$122,000 - $226,000

Nutty Scientists

Franchisees

?

5
+
400%
400%
Investment

?

$46,000 - $54,000

STEM Builders

Franchisees

?

3
+
-25%
-25%
Investment

?

$45,000 - $105,000

The Tutoring Club

Franchisees

?

74
+
1%
1%
Investment

?

$89,000 - $163,000

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