Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.
KEY FRANCHISE STATS
Franchisees
?
6
+
50%
50%
Franchise fee
?
$30,000
Investment
?
$262,000 - $2,046,000
Revenue (AUV)
?
Undisclosed
$727,000
+
n.a.
n.a.
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Sidewalk Juice is a fast-casual juice bar franchise offering freshly made juices, smoothies, bowls, toasts, and coffee. The brand was founded in 2006 in San Francisco, California, starting from a small kiosk on the sidewalk at 21st and Valencia. Its headquarters are located in Burlingame, California. Sidewalk Juice began offering franchise opportunities in 2018, expanding beyond its core Bay Area footprint.
The franchise focuses on freshness, quality, and transparency. Every drink and meal is made-to-order right in front of the customer using natural, high-quality ingredients. This approach allows customers to see exactly what goes into their beverages, reinforcing trust and promoting a healthy lifestyle.
Sidewalk Juice stands out from competitors by maintaining a simple yet vibrant concept that blends health, convenience, and community. Its colorful store design, quick service, and commitment to clean ingredients attract health-conscious consumers looking for nutritious, on-the-go options.
Initial investment
The initial investment required for a Sidewalk Juice franchise is
$262,000 - $2,046,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Sidewalk Juice offers 2 types of franchises:
Concept
Initial Investment
Conventional Storefront Sidewalk Juice Bar
$261,500 to $815,000
Non-Traditional Unit
$836,000 to $2,045,500
We are summarizing below the main costs associated with opening a Non-Traditional Sidewalk Juice Unit.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Architects and Engineers
$40,000 to $125,000
Leasehold Improvements
$650,000 to $1,300,000
Furniture, Fixtures, Equipment and Décor
$75,000 to $175,000
Interior and Exterior Signs
$6,000 to $20,000
Lease and Utility Deposits, Insurance, Licenses and Permits, and Other Prepaid Expenses
$7,500 to $75,000
Opening Inventory
$7,500 to $25,000
Grand Opening Promotion
$1,500 to $3,000
Legal, Accounting, Pre-Opening Marketing and Other Pre-Opening Expenses
$2,000 to $7,500
Other Initial Expenses
$1,000 to $5,000
Real Estate Lease
$2,500 to $225,000
Point of Sale Recordation Device/Computer System
$3,000 to $5,000
Additional Funds - First 3 Months of Operation
$10,000 to $50,000
Total
$836,000 to $2,045,500
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Sidewalk Juice offers 2 types of franchises:
Concept
Initial Investment
Conventional Storefront Sidewalk Juice Bar
$261,500 to $815,000
Non-Traditional Unit
$836,000 to $2,045,500
We are summarizing below the main costs associated with opening a Non-Traditional Sidewalk Juice Unit.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Architects and Engineers
$40,000 to $125,000
Leasehold Improvements
$650,000 to $1,300,000
Furniture, Fixtures, Equipment and Décor
$75,000 to $175,000
Interior and Exterior Signs
$6,000 to $20,000
Lease and Utility Deposits, Insurance, Licenses and Permits, and Other Prepaid Expenses
$7,500 to $75,000
Opening Inventory
$7,500 to $25,000
Grand Opening Promotion
$1,500 to $3,000
Legal, Accounting, Pre-Opening Marketing and Other Pre-Opening Expenses
$2,000 to $7,500
Other Initial Expenses
$1,000 to $5,000
Real Estate Lease
$2,500 to $225,000
Point of Sale Recordation Device/Computer System
$3,000 to $5,000
Additional Funds - First 3 Months of Operation
$10,000 to $50,000
Total
$836,000 to $2,045,500
Franchise Disclosure Document
Below is Sidewalk Juice's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sidewalk Juice had 6 total units in 2024, of which 6 were franchised-owned and 0 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Sidewalk Juice franchise is 6.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 3.00%.
What is the total investment?
The initial investment required for a Sidewalk Juice franchise is $262,000 - $2,046,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Sidewalk Juice franchise is $30,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Sidewalk Juice offers a detailed training program designed to prepare franchisees and their key staff for operating a juice bar successfully. The program is structured as follows:
Mandatory Pre-Opening Training: All owners holding more than 20% interest and up to two managers must complete the training before the store opens. The course includes 26–32 hours of on-site training and video conferencing on ordering, inventory, menu basics, customer service, sanitation, and operations.
Training Location and Format: Training takes place via video conference and on-site at the juice bar. Up to 50% of the training can occur after the soft opening. Instructional materials include manuals, recipes, schedules, reports, and checklists.
Additional and Replacement Training: If new supervisors or managers are hired, Sidewalk Juice may require them to take the training. The franchisor charges $350 per person for additional training beyond the initial group. All related travel and expenses are the franchisee’s responsibility.
Territory Protection
Sidewalk Juice offers franchisees a protected territory, primarily for conventional juice bars. Within this area, the franchisor agrees not to open another company-owned or franchised juice bar that is substantially similar to the franchisee’s operation.
However, this protection does not extend to non-traditional venues like regional malls, transit hubs, airports, or facilities owned by entities that merge with or acquire the franchisor.
Despite having a protected territory, Sidewalk Juice reserves wide rights to distribute its products through alternative channels such as online platforms, wholesale, mail order, or special events—even within a franchisee’s area. Franchisees are not entitled to compensation for sales made in their territory by the franchisor or others authorized by it.