Zoup! Restaurants

Zoup! Restaurants Franchise FDD, Costs & Fees (2025)

Zoup! Restaurants is a soup-focused restaurant chain that offers a rotating selection of soups, salads, and sandwiches made with high-quality ingredients and bold flavors.

Zoup! is a fast-casual restaurant franchise renowned for its award-winning soups, along with made-to-order salads and sandwiches. Established in 1998 in Southfield, Michigan, Zoup! was founded by former spice merchants who recognized a gap in the market for high-quality, comforting soups.

The first Zoup! restaurant opened its doors in 1998, and the brand began franchising in 2003 with its inaugural franchise location in Ann Arbor, Michigan.

Zoup!’s menu features 12 always-rotating soup varieties daily, each served with a hunk of freshly baked bread. The offerings cater to a wide range of dietary needs, with choices that are vegetarian, dairy-free, gluten-free, spicy, or low-fat.

What sets Zoup! apart from competitors is its “Everything Matters” philosophy—a commitment to excellence that touches every aspect of the brand, from recipe development to customer service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Architectural Plan Review $0 - $1,000
Architect Fees $13,500 - $15,500
Permits & License Fee $1,500 - $5,000
Leasehold Improvements $220,500 – $330,000
Equipment $125,000 - $143,000
Furniture $5,000 - $15,000
Millwork $11,000 - $15,000
Smallwares $9,000 - $20,000
Exterior Signage $7,000 - $14,000
Interior Signage and Graphics $4,300 – $9,500
Technology Systems $25,000 - $32,000
Grand Opening Marketing $15,000
Uniforms, Menu Materials, Office Supplies $2,000 - $4,500
Travel & Living Expenses While Training $0 - $7,500
Opening Inventory $7,500 - $12,000
Insurance $1,500 - $3,500
Additional Funds – 3 months $15,000 - $35,000
TOTAL $497,800 - $712,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Architectural Plan Review $0 - $1,000
Architect Fees $13,500 - $15,500
Permits & License Fee $1,500 - $5,000
Leasehold Improvements $220,500 – $330,000
Equipment $125,000 - $143,000
Furniture $5,000 - $15,000
Millwork $11,000 - $15,000
Smallwares $9,000 - $20,000
Exterior Signage $7,000 - $14,000
Interior Signage and Graphics $4,300 – $9,500
Technology Systems $25,000 - $32,000
Grand Opening Marketing $15,000
Uniforms, Menu Materials, Office Supplies $2,000 - $4,500
Travel & Living Expenses While Training $0 - $7,500
Opening Inventory $7,500 - $12,000
Insurance $1,500 - $3,500
Additional Funds – 3 months $15,000 - $35,000
TOTAL $497,800 - $712,500

Zoup! Restaurants

2025

Franchise Disclosure Document

Number of units

Training

Zoup! Franchising provides a comprehensive training program for franchisees and their management personnel to ensure successful operation of their restaurant. The types of training offered by the Franchisor include:

  1. Initial Training Program: This mandatory training is about four weeks long and includes both classroom and practical sessions. Topics covered include financial controls, bookkeeping, food preparation, operations, marketing, sanitation, and quality standards. A 2-day sanitation certification course by the National Restaurant Association is also required. The training is held at a designated site and is free of charge for up to three management personnel, but travel and living expenses are the franchisee’s responsibility.
  2. On-the-Job Training: Out of the four-week training, about two weeks are hands-on training conducted in Southfield, Michigan, covering all operational aspects including POS systems, guest service, and supply chain management. Additional training may take place at the franchisee's restaurant or another designated location.
  3. Franchise Orientation Seminar: Conducted either in person at the headquarters or via webinar, this seminar provides an overview of the franchise system, site selection, and buildout criteria.
  4. Refresher Training Programs: Periodically, Zoup! may require previously trained franchisees or their management to attend refresher sessions. These are intended to keep operators up-to-date with evolving practices and may be held at the Franchisor’s headquarters or another location. Franchisees bear the cost of attendance.

Territory Protection

Zoup! Franchising provides franchisees with a protected territory linked to their approved location, but this protection is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, or brands under the franchisor's control.

The franchisor retains the right to operate or license restaurants within a franchisee’s territory in specific “captive locations” like malls or airports. The size and scope of the territory are set at Zoup!’s discretion and are not guaranteed to prevent all competition.

Competitors

Below are some of

Zoup! Restaurants

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

35

New
+
-44%
-44%

$35,000

$498,000

$713,000

n.a.

$576,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Oakberry Store

Franchisees

?

+
n.a.
n.a.
Investment

?

$0 - $0

Sip Fresh

Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000