
Zoup! is a fast-casual restaurant franchise renowned for its award-winning soups, along with made-to-order salads and sandwiches. Established in 1998 in Southfield, Michigan, Zoup! was founded by former spice merchants who recognized a gap in the market for high-quality, comforting soups.
The first Zoup! restaurant opened its doors in 1998, and the brand began franchising in 2003 with its inaugural franchise location in Ann Arbor, Michigan.
Zoup!’s menu features 12 always-rotating soup varieties daily, each served with a hunk of freshly baked bread. The offerings cater to a wide range of dietary needs, with choices that are vegetarian, dairy-free, gluten-free, spicy, or low-fat.
What sets Zoup! apart from competitors is its “Everything Matters” philosophy—a commitment to excellence that touches every aspect of the brand, from recipe development to customer service.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Zoup! Franchising provides a comprehensive training program for franchisees and their management personnel to ensure successful operation of their restaurant. The types of training offered by the Franchisor include:
Zoup! Franchising provides franchisees with a protected territory linked to their approved location, but this protection is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, or brands under the franchisor's control.
The franchisor retains the right to operate or license restaurants within a franchisee’s territory in specific “captive locations” like malls or airports. The size and scope of the territory are set at Zoup!’s discretion and are not guaranteed to prevent all competition.
Below are some of
Zoup! Restaurants
key competitors in the
Healthy
sector.

35
$35,000
$498,000
$713,000
n.a.
$576,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

Bango Bowls
$100K - $200K
1
$40,000
$177,000
$615,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

Saladworks
Over $500K
88
$35,000
$590,000
$765,000
n.a.
$800,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.
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Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.
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Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.
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Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.
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The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.
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VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.
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