Sea Love offers a variety of seafood dishes with a focus on fresh ingredients and sustainable sourcing, providing a delicious and eco-friendly dining experience.
KEY FRANCHISE STATS
Franchisees
?
6
+
n.a.
n.a.
Franchise fee
?
$49,500
Investment
?
$109,000 - $281,000
Revenue (AUV)
?
Undisclosed
$516,000
+
2.4%
2.4%
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Sea Love is a boutique franchise that blends coastal charm with immersive, hands-on experiences. Founded in 2017 by Stacy and Barry Miller on the southern coast of Maine, the brand began as a personal quest for clean-burning candles due to Barry’s asthma.
This passion project evolved into a thriving business, leading to the launch of Sea Love's franchising program in 2022. The company is headquartered in Biddeford, Maine, and has expanded to multiple locations across the United States.
Sea Love offers a unique combination of a candle bar and boutique retail experience. Customers engage in scent-blending workshops, crafting personalized candles guided by Certified Scent Stylists.
What sets Sea Love apart is its focus on creating memorable experiences that foster community and connection. The interactive nature of the candle-making process encourages repeat visits and customer loyalty.
Initial investment
The initial investment required for a Sea Love franchise is
$109,000 - $281,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Construction and Leasehold Improvements
$10,000 – $80,000
Lease Deposits – Three Months
$2,500 – $15,000
Furniture, Fixtures, Equipment, and Office Expenses
$10,000 – $60,000
Signage
$1,000 – $4,000
Computer, Software and Point of Sales System
$1,000 – $2,500
Grand Opening Marketing/Market Introduction Program
$6,350
Initial Inventory
$15,000 – $35,000
Utility Deposits
$500 – $1,000
Insurance Deposits – Three Months
$500 – $1,000
Travel for Initial Training
$1,000 – $2,000
Professional Fees
$1,000 – $5,000
Licenses and Permits
$500 – $5,000
Additional Funds – Three Months
$10,000 – $15,000
Total Estimate
$108,850 – $281,350
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Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Construction and Leasehold Improvements
$10,000 – $80,000
Lease Deposits – Three Months
$2,500 – $15,000
Furniture, Fixtures, Equipment, and Office Expenses
$10,000 – $60,000
Signage
$1,000 – $4,000
Computer, Software and Point of Sales System
$1,000 – $2,500
Grand Opening Marketing/Market Introduction Program
$6,350
Initial Inventory
$15,000 – $35,000
Utility Deposits
$500 – $1,000
Insurance Deposits – Three Months
$500 – $1,000
Travel for Initial Training
$1,000 – $2,000
Professional Fees
$1,000 – $5,000
Licenses and Permits
$500 – $5,000
Additional Funds – Three Months
$10,000 – $15,000
Total Estimate
$108,850 – $281,350
Franchise Disclosure Document
Below is Sea Love's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sea Love had 7 total units in 2024, of which 6 were franchised-owned and 1 company-owned.
Sea Love offers a structured and multi-phase training system designed to prepare franchisees thoroughly for business operations. The programs involve a mix of classroom learning, on-the-job instruction, and remote conferencing. Below are the numbered training programs provided:
Initial Training Program Franchisees, specifically the Managing Owner and one manager, must complete the initial training program to the franchisor’s satisfaction before opening. The program may be conducted in person or remotely, and includes business operations, system standards, and management procedures.
Supplemental Training Upon request or if deemed necessary by the franchisor, franchisees may participate in additional on-site or virtual training. This training incurs a supplemental fee of $300 per trainer per day, plus travel and accommodation costs.
Refresher and System-Wide Training Franchisees are required to attend ongoing refresher courses and system-wide training programs as periodically designated by the franchisor. These sessions help ensure continued compliance and performance improvement.
Territory Protection
Sea Love grants its franchisees a protected territory referred to as the “Designated Territory.” This area is typically the smaller of a one-mile radius from the boutique or a population-based region encompassing 100,000 people.
If the boutique is located in a unique venue like a shopping mall, the territory may be restricted to the boundaries of that venue. The franchisor agrees not to open or authorize another boutique using the Sea Love brand within the Designated Territory, provided the franchisee remains compliant with the agreement.
However, the territory protection is not absolute. Sea Love retains the right to market and sell through other channels, including e-commerce, catalog, and direct marketing, even within the franchisee’s territory.
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