Snooze Mattress Company Franchise FDD, Costs & Fees (2026)
Snooze Mattress Company is a retail franchise offering personalized mattress fitting and sales, focusing on providing high-quality sleep solutions and customer satisfaction.
KEY FRANCHISE STATS
Franchisees
?
27
+
n.a.
n.a.
Franchise fee
?
$49,900
Investment
?
$197,000 - $484,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Established in 2021 by CEO and President Matt Smith, Snooze Mattress Company is headquartered in Pueblo, Colorado. The company distinguishes itself by emphasizing the importance of quality sleep for overall health and success.
To achieve this, Snooze integrates advanced technology, such as the proprietary Dream Mapping system—trusted by organizations like NASA, Ferrari, and the Mayo Clinic—to identify customers' unique pressure points and recommend optimal sleep solutions.
Snooze Mattress Company offers a diverse range of premium mattresses and sleep accessories from top brands, including Tempur-Pedic, Sealy, Malouf, and its own Snooze Sleep line.
The company began franchising shortly after its inception, with plans to expand to over 1,000 locations within five years. Each franchise is locally owned and operated, fostering a strong sense of community involvement and personalized service.
Initial investment
The initial investment required for a Snooze Mattress Company franchise is
$197,000 - $484,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$49,900 – $49,900
Technology
$16,000 – $30,500
Equipment, Furniture and Fixtures
$46,000 – $119,000
Real Estate
$3,750 – $49,000
Leasehold Improvements
$5,000 – $30,000
Utility Deposit
$300 – $1,000
Signage
$6,500 – $15,000
Start Up Inventory
$8,500 – $30,000
Grand Opening Marketing
$20,000 – $20,000
Staffing
$900 – $4,000
Insurance
$1,200 – $3,000
Uniforms
$300 – $500
Travel, Lodging and Meals for Initial Training Program
$3,500 – $5,000
Business Licenses, Permits, Certifications and Professional Fees
$500 – $1,700
Site Location, Analysis, Evaluation; and Real Estate Services Fees
$5,000 – $5,000
Professional Services Fees
$20,000 – $60,000
Operating Expenses and Additional Funds
$10,000 – $60,000
Total
$197,350 – $483,600
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Type of Expenditure
Amount
Initial Franchise Fee
$49,900 – $49,900
Technology
$16,000 – $30,500
Equipment, Furniture and Fixtures
$46,000 – $119,000
Real Estate
$3,750 – $49,000
Leasehold Improvements
$5,000 – $30,000
Utility Deposit
$300 – $1,000
Signage
$6,500 – $15,000
Start Up Inventory
$8,500 – $30,000
Grand Opening Marketing
$20,000 – $20,000
Staffing
$900 – $4,000
Insurance
$1,200 – $3,000
Uniforms
$300 – $500
Travel, Lodging and Meals for Initial Training Program
$3,500 – $5,000
Business Licenses, Permits, Certifications and Professional Fees
$500 – $1,700
Site Location, Analysis, Evaluation; and Real Estate Services Fees
$5,000 – $5,000
Professional Services Fees
$20,000 – $60,000
Operating Expenses and Additional Funds
$10,000 – $60,000
Total
$197,350 – $483,600
Franchise Disclosure Document
Below is Snooze Mattress Company's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Snooze Mattress Company had 29 total units in 2024, of which 27 were franchised-owned and 2 company-owned.
Snooze Mattress Co. provides comprehensive training programs to its franchisees, covering a variety of aspects critical for the successful operation of the business. The training programs are detailed as follows:
Initial Training Program: A mandatory five-day training program held at the franchisor's headquarters or another designated location. It is offered free of charge for up to three individuals per franchise, including materials. Franchisees must bear travel, food, and accommodation expenses. This program covers all essentials, including store operations, product knowledge, and sales strategies.
Self-Study Program: A preparatory program provided immediately upon executing the Franchise Agreement. It includes study materials to familiarize franchisees with Snooze Mattress Co.'s business model.
Continuing Education Sessions: Ongoing training provided periodically, focusing on updates such as industry developments, new products, marketing strategies, and customer service standards. These sessions may involve a registration fee and additional expenses.
Refresher and Advanced Training: Additional or advanced training may be required during the franchise term to enhance skills or address new operational strategies. A fee of up to $250 per person per day applies, along with associated expenses.
Territory Protection
Snooze Mattress Co. provides its franchisees with a designated protected territory as part of the franchise agreement. This territory is carefully determined by the franchisor based on factors such as population, local demographics, competition, and site availability.
Franchisees are required to operate their store solely within this specified territory and must obtain approval from the franchisor for the exact location of their business within the territory.
The protected territory ensures that no other Snooze Mattress Co. franchise or company-owned store will be established within the same area during the agreement term.
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