Established in 2021 by CEO and President Matt Smith, Snooze Mattress Company is headquartered in Pueblo, Colorado. The company distinguishes itself by emphasizing the importance of quality sleep for overall health and success.

To achieve this, Snooze integrates advanced technology, such as the proprietary Dream Mapping system—trusted by organizations like NASA, Ferrari, and the Mayo Clinic—to identify customers' unique pressure points and recommend optimal sleep solutions.

Snooze Mattress Company offers a diverse range of premium mattresses and sleep accessories from top brands, including Tempur-Pedic, Sealy, Malouf, and its own Snooze Sleep line.

The company began franchising shortly after its inception, with plans to expand to over 1,000 locations within five years. Each franchise is locally owned and operated, fostering a strong sense of community involvement and personalized service.

Training

Snooze Mattress Co. provides comprehensive training programs to its franchisees, covering a variety of aspects critical for the successful operation of the business. The training programs are detailed as follows:

1. Initial Training Program: A mandatory five-day training program held at the franchisor's headquarters or another designated location. It is offered free of charge for up to three individuals per franchise, including materials. Franchisees must bear travel, food, and accommodation expenses. This program covers all essentials, including store operations, product knowledge, and sales strategies.
2. Self-Study Program: A preparatory program provided immediately upon executing the Franchise Agreement. It includes study materials to familiarize franchisees with Snooze Mattress Co.'s business model.
3. Continuing Education Sessions: Ongoing training provided periodically, focusing on updates such as industry developments, new products, marketing strategies, and customer service standards. These sessions may involve a registration fee and additional expenses.
4. Refresher and Advanced Training: Additional or advanced training may be required during the franchise term to enhance skills or address new operational strategies. A fee of up to $250 per person per day applies, along with associated expenses.

Territory Protection

Snooze Mattress Co. provides its franchisees with a designated protected territory as part of the franchise agreement. This territory is carefully determined by the franchisor based on factors such as population, local demographics, competition, and site availability.

Franchisees are required to operate their store solely within this specified territory and must obtain approval from the franchisor for the exact location of their business within the territory.

The protected territory ensures that no other Snooze Mattress Co. franchise or company-owned store will be established within the same area during the agreement term.