HOMEstretch

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HOMEstretch

HOMEstretch Franchise FDD, Costs & Fees (2025)

HOMEstretch offers professional home organization services, helping clients declutter and create functional living spaces.

HOMEstretch is a franchise specializing in professional home organization services, offering customized solutions to help clients declutter and optimize their living spaces.

The company was founded in 2010 in Austin, Texas, and has since established its headquarters there. HOMEstretch began franchising in 2015, expanding its reach to assist homeowners nationwide. The franchise provides a comprehensive range of services, including closet design, garage organization, and home office setup, tailored to meet individual client needs.

What sets HOMEstretch apart from competitors is its commitment to eco-friendly practices, utilizing sustainable materials and donating unwanted items to local charities, thereby promoting environmental responsibility while enhancing home functionality.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$60,000
Equipment	$2,000 to $7,500
Office Equipment, Computers, Office Supplies	$2,000 to $3,500
Training Expenses	$850 to $3,500
Utility and Security Deposits	$0 to $1,500
Leasehold Improvements	$0 to $750
Rent	$250 to $3,000
Furniture and Fixtures	$0 to $1,500
Vehicle and Vehicle Wrap	$1,200 to $20,000
Business Software	$2,000 to $4,500
Business Licenses	$200 to $2,000
Vehicle Insurance	$600 to $1,000
Business Insurance	$600 to $1,500
Professional Fees	$3,000 to $5,000
Initial Marketing Collateral and Company Attire	$2,000 to $2,500
Initial Marketing Requirement	$10,000 - $15,000
Additional Funds (3 Months)	$25,000 to $45,000
Total	$109,700 to $177,750

Type of Expenditure	Amount
Initial Franchise Fee	$60,000
Equipment	$2,000 to $7,500
Office Equipment, Computers, Office Supplies	$2,000 to $3,500
Training Expenses	$850 to $3,500
Utility and Security Deposits	$0 to $1,500
Leasehold Improvements	$0 to $750
Rent	$250 to $3,000
Furniture and Fixtures	$0 to $1,500
Vehicle and Vehicle Wrap	$1,200 to $20,000
Business Software	$2,000 to $4,500
Business Licenses	$200 to $2,000
Vehicle Insurance	$600 to $1,000
Business Insurance	$600 to $1,500
Professional Fees	$3,000 to $5,000
Initial Marketing Collateral and Company Attire	$2,000 to $2,500
Initial Marketing Requirement	$10,000 - $15,000
Additional Funds (3 Months)	$25,000 to $45,000
Total	$109,700 to $177,750

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

67

+

n.a.

n.a.

Franchise fee

$60,000

Investment

$110,000 - $178,000

Revenue (AUV)

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$190,000

+

n.a.

Operating Profit

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15.7%

Home based

Yes

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Yes

Passive investment

No

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No

FDD

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Competitors

Below are some of

HOMEstretch

key competitors in the

Housing

sector.

Franchise

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Upgrade

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67

New

+

n.a.

n.a.

n.a.

$60,000

$110,000

$178,000

$190,000

66.8%

15.7%

Buddy's Home Furnishing

$200K - $500K

303

$39,900

$376,000

$798,000

$778,000

66.6%

17.6%

Snooze Mattress Company

$100K - $200K

27

$49,900

$197,000

$484,000

$0

n.a.

n.a.

Tempur-Pedic

Over $500K

0

$75,000

$953,000

$1,653,000

$0

n.a.

n.a.

Le Village

$200K - $500K

1

$38,000

$214,000

$326,000

$0

n.a.

n.a.

Real Deals

$100K - $200K

46

$30,000

$143,000

$268,000

$337,000

n.a.

n.a.

Fastframe

$100K - $200K

39

$35,000

$135,000

$247,000

$0

n.a.

n.a.

American Freight

$200K - $500K

5

$49,900

$497,000

$943,000

$1,435,000

38.3%

5.1%

Buff City Soap

$200K - $500K

251

$50,000

$395,000

$1,278,000

$561,000

69.5%

11.6%

Slumberland

Over $500K

71

$55,000

$830,000

$3,215,000

$2,876,000

46.3%

5.4%

BoConcept

$200K - $500K

20

$30,000

$421,000

$878,000

$0

n.a.

n.a.

OTA World

$50K - $100K

18

n.a.

$59,000

$156,000

$0

n.a.

n.a.

Sea Love

$100K - $200K

6

$49,500

$109,000

$281,000

$516,000

70.9%

n.a.

BoxDrop

$50K - $100K

172

$15,000

$67,000

$202,000

$0

n.a.

n.a.

Verlo Mattress

$200K - $500K

27

$50,000

$270,000

$714,000

$1,859,000

64.6%

12.2%

Magnolia Soap and Bath Co

$200K - $500K

40

$60,000

$272,000

$499,000

$305,000

n.a.

n.a.

The Great Frame Up

$25K - $50K

55

$30,000

$47,000

$209,000

$0

n.a.

n.a.

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Training

HOMEstretch provides a comprehensive suite of training programs for its franchisees. These training initiatives are designed to ensure franchisees and their staff are well-prepared to operate within the HOMEstretch system effectively. The training programs include:

Initial Training Program: This is a mandatory, tuition-free training offered to the franchisee and one additional representative, typically conducted at HOMEstretch's headquarters or another designated location. It must be completed before opening the franchised business. The program lasts approximately three days and may include both classroom and on-the-job elements. Franchisees are responsible for travel, lodging, and related expenses.
Additional and Refresher Training: HOMEstretch may require franchisees, their Business Development Managers, and employees to attend additional or refresher courses. These sessions are designed to provide updates and advanced knowledge about the system and may be held annually. All associated expenses, including tuition and travel, are the franchisee’s responsibility.
Remedial Training: If a franchisee is found to be operating below standards, HOMEstretch can mandate up to five days of remedial training annually. This may take place at corporate headquarters or on-site. Tuition fees and all related expenses are borne by the franchisee.
Employee Training and Materials: Franchisees are responsible for ensuring all employees are trained according to HOMEstretch standards. HOMEstretch provides proprietary training materials that must be used exclusively for this purpose. Updated materials may be distributed via the Operations Manual or other platforms.

Territory Protection

HOMEstretch provides limited territorial protection through a “Designated Territory,” typically covering about 150,000 households. As long as the franchisee is in good standing, the franchisor will not license or operate another HOMEstretch franchise within that area.

However, the protection is not exclusive. HOMEstretch reserves the right to operate or license other businesses, including competitors, outside the Designated Territory. Franchisees need prior written consent to operate beyond their territory, and outside revenue must not exceed 15% of monthly gross revenue.

Competitors

BoConcept

BoConcept is a modern furniture franchise specializing in contemporary and customizable designs for urban and stylish living spaces.

Franchisees

20

+

5%

5%

Investment

$421,000 - $878,000

$200K - $500K

Verlo Mattress

Verlo Mattress offers custom mattresses and sleep solutions, providing personalized comfort and support for a good night's rest.

Franchisees

27

+

4%

4%

Investment

$270,000 - $714,000

$200K - $500K

The Great Frame Up

The Great Frame Up offers custom framing services, specializing in preserving and showcasing artwork, photos, and memorabilia for lasting memories.

Franchisees

55

+

-8%

-8%

Investment

$47,000 - $209,000

$25K - $50K

Tempur-Pedic

Tempur-Pedic offers sleep products and solutions, including mattresses and accessories designed to promote comfort and restful sleep for customers.

Franchisees

0

+

n.a.

n.a.

Investment

$953,000 - $1,653,000

Over $500K

Snooze Mattress Company

Snooze Mattress Company is a retail franchise offering personalized mattress fitting and sales, focusing on providing high-quality sleep solutions and customer satisfaction.

Franchisees

27

+

n.a.

n.a.

Investment

$197,000 - $484,000

$100K - $200K

Slumberland

Slumberland offers furniture and bedding solutions, providing a wide range of comfortable and stylish options for creating inviting living spaces.

Franchisees

71

+

0%

0%

Investment

$830,000 - $3,215,000

Over $500K

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