Slumberland Furniture is a family-owned home furnishings retailer founded in 1967 in Minnesota. Initially specializing in mattresses and La-Z-Boy recliners, the company expanded its product offerings over time.

Headquartered in Oakdale, Minnesota, Slumberland began franchising in 1974.

Slumberland stores offer a wide range of home furnishings, including bedroom sets, dining room furniture, sofas, recliners, and mattresses.

The company is one of the nation’s top sellers of La-Z-Boy upholstery and also features products from major brands like Ashley Furniture and Purple.

What sets Slumberland apart is its commitment to customer satisfaction and community involvement. The company offers a 365-night sleep trial on mattresses and a low-price guarantee. Through its 40 Winks Foundation, Slumberland has donated over 55,000 beds to families in need.

Training

Slumberland provides franchisees with a structured training program aimed at preparing them for the successful operation of their businesses. The training is designed to ensure that new owners understand the brand, systems, and expectations before launch.

1. Initial Training Program: Franchisees must attend and successfully complete an initial training program conducted by Slumberland. This program includes in-depth instruction on operations, sales, customer service, and use of Slumberland's technology systems. Attendance by the franchisee and their manager is mandatory.
2. On-Site Management Assistance: During the first year of operations, Slumberland provides up to 20 hours of on-site management assistance. This includes travel time to the franchise location and focuses on operational guidance and performance enhancement.
3. Optional Sales Training Meetings: Slumberland also conducts optional management and sales training meetings at their headquarters in St. Paul, Minnesota. These sessions are offered periodically and serve as ongoing education opportunities for franchisees and their staff.

Territory Protection

Slumberland does not offer exclusive territory protection to its franchisees. While a defined territory may be assigned, the franchisor reserves the right to open additional franchises or company-owned stores within or near that area.

Franchisees may also face competition from Slumberland’s alternative distribution channels, including online and catalog sales. Therefore, while a territory is designated, it is not shielded from internal or external competition.