School Of Rock

School Of Rock Franchise FDD, Costs & Fees (2025)

Music education franchise providing individual and group lessons for aspiring musicians, with a focus on performance-based learning and ensemble playing.

Established in 1998 in Philadelphia, Pennsylvania, School of Rock has redefined music education by combining individual lessons with group performances, fostering both technical skills and teamwork among students. This innovative approach has propelled the company to become a global leader in performance-based music instruction.

Headquartered in Canton, Massachusetts, School of Rock began franchising in 2005. As of 2024, it boasts over 380 schools across 16 countries, including the United States, Canada, Mexico, Brazil, and Australia. The franchise offers programs for various age groups, from preschoolers to adults, teaching instruments like guitar, bass, drums, keyboards, and vocals.

What sets School of Rock apart is its emphasis on real-world performance experiences. Students participate in live shows at authentic music venues, enhancing their confidence and stage presence.

This distinctive method not only cultivates musical proficiency but also instills life skills such as collaboration and discipline, distinguishing School of Rock in the music education landscape.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,900
Initial Rent Outlays $13,750 to $21,250
Site Selection and Leasehold Improvements $207,500 to $362,500
Furnishings and Finishings $14,000 to $26,000
Equipment $26,000 to $32,000
Security and Cameras $11,000 to $25,000
Signage $7,000 to $14,000
Supplies $1,000 to $2,000
Pre-Opening Training $1,250 to $2,000
Advertising $10,000 to $12,000
Opening Inventory $3,000 to $4,000
Computer/Software $4,000 to $8,500
Permits & Licenses $1,000 to $5,000
Architectural Fees $10,050 to $15,000
Prepaid Insurance Premiums $750 to $2,000
Utility Costs & Deposits $600 to $1,500
Miscellaneous Opening Expenses $5,500 to $11,000
Additional Funds for 3 Months $21,000 to $70,000
TOTAL $387,300 to $663,650

Franchise Disclosure Document

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Competitors

Below are some of

School Of Rock

key competitors in the

Arts / Sports

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
School Of Rock
2005
234
+
18%
18%
$49,900
8.00%

$387,000

-

$664,000

n.a.

$648,000

Upgrade

66.5%

n.a.

Upgrade

21.0%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2008
91
+
-9%
-9%
$4,000
1.00%

$3,000

-

$71,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2022
4
+
n.a.
n.a.
$59,500
6% - 8%

$98,000

-

$131,000

Upgrade

n.a.

$264,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2015
22
+
57%
57%
$35,000
up to 15%

$41,000

-

$99,000

Upgrade

n.a.

$93,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2006
7
+
0%
0%
$55,000
8.00%

$322,000

-

$475,000

Upgrade

n.a.

$431,000

n.a.

n.a.

Upgrade

22.0%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1978
40
+
-17%
-17%
$45,000
6.00%

$56,000

-

$389,000

Upgrade

n.a.

$221,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2022
8
+
n.a.
n.a.
$39,000
7.00%

$83,000

-

$330,000

Upgrade

n.a.

$75,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

?

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Training

The School of Rock franchisor provides a comprehensive training program designed to support franchisees and their staff. The training includes an Initial Training Program covering essential topics related to operating the franchise.

This program is typically conducted under the supervision of the Chief Innovation Officer and other senior management. Instructional materials include manuals, print resources, and other distributed information.

The training is tailored to ensure that the franchisee and key staff, such as general managers and music directors, gain the necessary skills to manage and run the business effectively.

Subsequent managers or new hires in key roles may also be required to complete the program within a set timeframe. Additional courses, seminars, and training opportunities may be offered as needed to maintain high standards across the franchise network.

Territory Protection

The School of Rock franchisor offers franchisees limited territorial protection as part of its agreement. Each franchise is assigned a defined territory based on factors such as population density, which may range from a small urban area to a larger suburban region.

While the franchisor ensures that no competing School of Rock franchise will be established within this territory, the area is not entirely exclusive, meaning franchisees may face competition from franchisor-operated locations or alternative distribution channels.

Franchisees are protected from direct competition within their designated territory, provided they comply with the terms of the Franchise Agreement.

However, the franchisor retains certain rights, such as the ability to operate alternative programs or brands that may overlap geographically. These protections aim to balance franchisee support with the franchisor's flexibility to expand and innovate within the market.

Number of units

2024
Franchised units

199

211

234

Company-owned units

47

47

47

Total units

246

258

281

Competitors

Kuk Sool Won

Franchisees

?

91
+
-9%
-9%
Investment

?

$3,000 - $71,000

Hudson Valley Swim

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$98,000 - $131,000

The Knight School

Franchisees

?

22
+
57%
57%
Investment

?

$41,000 - $99,000

Romp n' Roll

Franchisees

?

7
+
0%
0%
Investment

?

$322,000 - $475,000

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