Sandler is a global leader in sales, management, and leadership training. Founded in 1967 by David H. Sandler, the company began franchising in 1983. It is headquartered in Owings Mills, Maryland.

Today, Sandler operates over 200 franchise locations across 27 countries, delivering training in multiple languages.

Sandler offers a comprehensive suite of services, including sales training, management consulting, leadership development, and executive coaching.

Its proprietary Sandler Selling System emphasizes relationship-building and consultative selling. This methodology is designed to help sales professionals identify client needs, establish trust, and close deals effectively.

Training

Sandler Systems, LLC provides a comprehensive training program to franchisees to ensure consistent delivery of their professional development services. The franchisor mandates that each franchisee, or a designated manager, successfully complete the initial training program. This is crucial for franchise approval and operation.

1. Initial Training Program: Franchisees or designated managers must complete Sandler’s initial training, which equips them with the essential skills and understanding needed to operate the business according to system standards.
2. Training Manual and Operations Manual: Franchisees are provided with proprietary manuals that contain critical operational and training guidelines. These materials cannot be shared or reproduced and must be used in strict compliance with the franchise terms.
3. Ongoing Training for New Programs: If Sandler introduces new programs or materials, franchisees may be required to undergo additional training, meet specific certification standards, or make related purchases to maintain authorization to deliver those services.

Territory Protection

Sandler Systems, LLC provides territory protection to its franchisees by granting them a defined area called a “Territory” within which they may operate their franchise. During the term of the franchise agreement, the franchisor agrees not to establish or allow another Sandler franchise within the designated Territory.

This exclusivity is designed to give the franchisee a protected market for offering Sandler’s services.

However, Sandler does retain certain rights that may affect the exclusivity. The franchisor may continue to sell and distribute proprietary materials and programs through channels outside of the franchise system, including to corporate clients or via digital platforms, even within a franchisee’s Territory.