Founded in 1990 in the United States, The Alternative Board (TAB) has established itself as a premier provider of peer advisory boards and business coaching services for small to mid-sized business owners.

With its headquarters in Westminster, Colorado, TAB has expanded its reach across various countries, including Australia, Canada, and the United Kingdom. The company began offering franchise opportunities in 1996, enabling experienced professionals to deliver TAB's proven business solutions within their local markets.

TAB's core offerings include monthly peer advisory board meetings, one-on-one executive coaching, and strategic business tools designed to enhance decision-making and drive growth.

By fostering a collaborative environment where business leaders can share experiences and insights, TAB differentiates itself from competitors through its emphasis on collective wisdom and practical solutions tailored to the unique challenges faced by business owners.

Training

The franchise provides a comprehensive training program for franchisees. Here are the key types of training provided:

1. Initial Training Program: This includes up to eight days of training conducted at the franchisor’s corporate training and support location, designated venues, or virtually. It also involves pre-training online study materials and additional study requirements before, during, and after the program. The initial training must be completed within six months of signing the Franchise Agreement.
2. Advanced Business Development Training: A two-day program held at the corporate headquarters or virtually, focusing on advanced business development strategies.
3. StratPro Process Training: Training on the franchisor's proprietary strategic process, provided at the headquarters or virtually.
4. Continuing Advanced Training: Ongoing training sessions conducted via in-person meetings, telephone, webinars, or other virtual methods. These sessions may require participants to pass exams to ensure satisfactory completion.
5. New Franchisee Business Coaching: Post-initial training coaching to assist new franchisees in business operations. This coaching is initially provided at no additional cost.

Territory Protection

TAB Boards International offers a "Protected Territory" to its franchisees as part of the franchise agreement. This territory encompasses up to 20,000 businesses and is determined by third-party vendors selected by the franchisor.

Within this designated area, TAB ensures that it will not operate competing businesses or solicit potential members unless specific exceptions apply, such as pre-existing relationships or natural associations not solicited by the franchisor.

However, maintaining exclusivity for the Protected Territory comes with performance requirements. Beginning the tenth month of operation, franchisees must meet minimum performance standards to retain exclusivity.