The Alternative Board Franchise FDD, Costs & Fees (2026)
The Alternative Board offers peer advisory and business coaching services, providing business owners with insights and strategies for growth and success.
KEY FRANCHISE STATS
Franchisees
?
101
+
-21%
-21%
Franchise fee
?
$44,000
Investment
?
$54,000 - $97,000
Revenue (AUV)
?
Undisclosed
$94,000
+
n.a.
n.a.
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Founded in 1990 in the United States,The Alternative Board (TAB) has established itself as a premier provider of peer advisory boards and business coaching services for small to mid-sized business owners.
With its headquarters in Westminster, Colorado, TAB has expanded its reach across various countries, including Australia, Canada, and the United Kingdom. The company began offering franchise opportunities in 1996, enabling experienced professionals to deliver TAB's proven business solutions within their local markets.
TAB's core offerings include monthly peer advisory board meetings, one-on-one executive coaching, and strategic business tools designed to enhance decision-making and drive growth.
By fostering a collaborative environment where business leaders can share experiences and insights, TAB differentiates itself from competitors through its emphasis on collective wisdom and practical solutions tailored to the unique challenges faced by business owners.
Initial investment
The initial investment required for a The Alternative Board franchise is $54,000 - $97,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Alternative Board offers 3 types of franchises:
Franchise Type
Initial Investment
MM TAB Business Franchise
$80,375 to $96,650
NMM TAB Business Franchise
$64,875 to $81,150
Small TAB Business Franchise
$53,875 to $70,150
We are summarizing below the main costs associated with opening a MM TAB Business Franchise. For more information on costs required to start a The Alternative Board franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee for an MM TAB Business Franchise
$44,000
Initial Training Fee
$24,500
Marketing Fee
$9,865
Mentor’s Travel and Living Expenses
$0 to $4,000
Your Travel and Living Expenses During Initial Training Program
$0 to $5,000
Equipment
$0 to $2,400
Supplies, Stationery, and Business Cards
$250 to $500
Deposits and Licenses
$0 to $600
Website Fees for Three Months from the Start of Service Offering
$60
Accounting and Professional Fees
$0 to $3,500
Additional Funds for First Three Months After the Start of Service Offering
$1,700 to $2,225
Total Estimated Initial Investment*
$80,375 to $96,650
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The Alternative Board offers 3 types of franchises:
Franchise Type
Initial Investment
MM TAB Business Franchise
$80,375 to $96,650
NMM TAB Business Franchise
$64,875 to $81,150
Small TAB Business Franchise
$53,875 to $70,150
We are summarizing below the main costs associated with opening a MM TAB Business Franchise. For more information on costs required to start a The Alternative Board franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee for an MM TAB Business Franchise
$44,000
Initial Training Fee
$24,500
Marketing Fee
$9,865
Mentor’s Travel and Living Expenses
$0 to $4,000
Your Travel and Living Expenses During Initial Training Program
$0 to $5,000
Equipment
$0 to $2,400
Supplies, Stationery, and Business Cards
$250 to $500
Deposits and Licenses
$0 to $600
Website Fees for Three Months from the Start of Service Offering
$60
Accounting and Professional Fees
$0 to $3,500
Additional Funds for First Three Months After the Start of Service Offering
$1,700 to $2,225
Total Estimated Initial Investment*
$80,375 to $96,650
Franchise Disclosure Document
Below is The Alternative Board's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Alternative Board had 112 total units in 2024, of which 101 were franchised-owned and 11 company-owned.
The franchise provides a comprehensive training program for franchisees. Here are the key types of training provided:
Initial Training Program: This includes up to eight days of training conducted at the franchisor’s corporate training and support location, designated venues, or virtually. It also involves pre-training online study materials and additional study requirements before, during, and after the program. The initial training must be completed within six months of signing the Franchise Agreement.
Advanced Business Development Training: A two-day program held at the corporate headquarters or virtually, focusing on advanced business development strategies.
StratPro Process Training: Training on the franchisor's proprietary strategic process, provided at the headquarters or virtually.
Continuing Advanced Training: Ongoing training sessions conducted via in-person meetings, telephone, webinars, or other virtual methods. These sessions may require participants to pass exams to ensure satisfactory completion.
New Franchisee Business Coaching: Post-initial training coaching to assist new franchisees in business operations. This coaching is initially provided at no additional cost.
Territory Protection
TAB Boards International offers a "Protected Territory" to its franchisees as part of the franchise agreement. This territory encompasses up to 20,000 businesses and is determined by third-party vendors selected by the franchisor.
Within this designated area, TAB ensures that it will not operate competing businesses or solicit potential members unless specific exceptions apply, such as pre-existing relationships or natural associations not solicited by the franchisor.
However, maintaining exclusivity for the Protected Territory comes with performance requirements. Beginning the tenth month of operation, franchisees must meet minimum performance standards to retain exclusivity.
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