Actioncoach Business Coaching Franchise FDD, Costs & Fees (2026)
ActionCOACH Business Coaching is a franchise offering business coaching services, providing entrepreneurs and business owners with strategies and guidance to achieve business growth and success.
KEY FRANCHISE STATS
Franchisees
?
145
+
5%
5%
Franchise fee
?
$75,000
Investment
?
$131,000 - $307,000
Revenue (AUV)
?
Undisclosed
$222,000
+
n.a.
n.a.
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ActionCOACH is a renowned business coaching franchise that supports the growth of small to mid-sized enterprises through structured mentoring and performance strategies. Launched in 1993 by entrepreneur Brad Sugars in Brisbane, Australia, the brand has evolved into a worldwide network of business professionals.
The franchising journey began in 1997, and since then, ActionCOACH has achieved a strong international presence. Now headquartered in Las Vegas, Nevada, the company operates in over 80 countries across the globe.
With a dedicated team of nearly 1,100 business coaches, ActionCOACH delivers weekly guidance to more than 18,000 businesses. Their offerings include coaching sessions, leadership development, and practical training programs aimed at driving measurable growth.
What sets ActionCOACH apart is its systematized methodology, expansive global footprint, and commitment to community engagement. Its consistent track record of delivering results has earned it a top spot in the competitive world of business coaching franchises.
Initial investment
The initial investment required for a Actioncoach Business Coaching franchise is
$131,000 - $307,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchisee Training Fee
$25,000 to $28,500
Travel to Franchisee Training
$500 to $2,500 per trainee
EBC Training Fee
$0 to $5,000
Registration for Mandatory Annual Regional Conference
$0 to $1,199
Travel Expenses for Mandatory Annual Regional Conference
$0 to $3,500
Monthly Technology Fee
$405 to $810
Computer, Telephone & Office Equipment
$0 to $4,000
CRM
$0 to $1,080
Non-Coach Email Addresses
$0 to $256
Marketing Materials & Inventory
$1,000 to $5,000
Insurance
$1,000 to $2,000
Additional Funds (for first 3 months)
$15,000 to $30,000
Own Website (Optional)
$0 to $5,000
Rent
$3,000 to $7,500
Security Deposit
$1,000 to $2,500
Grand Opening Launch Event
$0 to $7,500
Salaries and Wages
$0 to $90,000
Marketing Spend
$3,000 to $30,000
Minimum Royalty and Marketing & Advertising Fees
$6,150
TOTAL (1 DDMA)
$131,055 to $307,495
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Type of Expenditure
Amount
Franchisee Training Fee
$25,000 to $28,500
Travel to Franchisee Training
$500 to $2,500 per trainee
EBC Training Fee
$0 to $5,000
Registration for Mandatory Annual Regional Conference
$0 to $1,199
Travel Expenses for Mandatory Annual Regional Conference
$0 to $3,500
Monthly Technology Fee
$405 to $810
Computer, Telephone & Office Equipment
$0 to $4,000
CRM
$0 to $1,080
Non-Coach Email Addresses
$0 to $256
Marketing Materials & Inventory
$1,000 to $5,000
Insurance
$1,000 to $2,000
Additional Funds (for first 3 months)
$15,000 to $30,000
Own Website (Optional)
$0 to $5,000
Rent
$3,000 to $7,500
Security Deposit
$1,000 to $2,500
Grand Opening Launch Event
$0 to $7,500
Salaries and Wages
$0 to $90,000
Marketing Spend
$3,000 to $30,000
Minimum Royalty and Marketing & Advertising Fees
$6,150
TOTAL (1 DDMA)
$131,055 to $307,495
Franchise Disclosure Document
Below is Actioncoach Business Coaching's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Actioncoach Business Coaching had 147 total units in 2024, of which 145 were franchised-owned and 2 company-owned.
ActionCOACH provides a comprehensive set of training programs to franchisees, designed to prepare them for effective business operations and coaching services. The training includes structured classroom sessions and ongoing support.
5-Day Training Program: This program is intended for Firm Franchisees, Managing Director Coaches (MDCs), and Employee Business Coaches (EBCs). It covers topics such as Culture and Leadership, Alignment Processes, Business Building Systems (like "5 Ways" and "6 Steps"), Planning and Finances, and Marketing. It consists of approximately 39 hours of classroom training, typically held virtually or in Las Vegas.
10-Day Firm Franchise Training Program: This is a more extensive training format comprising 103 hours of classroom instruction. Key subjects include Sales Processes, Team Building, Organizational Structure, Product Marketing, Certification, and Graduation. This training is also conducted in Las Vegas and involves interactive techniques like case studies and role-playing.
Ongoing Operational Support: Weekly communications are provided for the first 90 days post-launch to help franchisees tackle operational issues and receive guidance on marketing, sales, and coaching activities.
Annual Conferences: Attendance at regional conferences is mandatory for ongoing learning, skill refinement, and updates on the ActionCOACH system.
Territory Protection
ActionCOACH grants its franchisees a limited form of territory protection through what it calls a Designated Direct Marketing Area (DDMA). This DDMA is semi-exclusive and defined by zip codes, postal codes, or counties.
Within this area, no new franchises will be granted or licensed to conduct Direct Marketing to businesses, although existing franchisees with prior rights may continue operating and could compete within the same DDMA.
While this structure does offer some level of protection, it is not entirely exclusive. Franchisees must also refer service requests from outside their DDMA to the Master Licensee, unless special permission is granted to service those clients.
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