SafeSplash provides expert swim instruction for all ages, focusing on water safety and skill development in a fun and supportive environment.
KEY FRANCHISE STATS
Franchisees
?
103
+
21%
21%
Franchise fee
?
$55,000
Investment
?
$785,000 - $1,908,000
Revenue (AUV)
?
Undisclosed
$1,303,000
+
n.a.
n.a.
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Since its founding in 2005, SafeSplash Swim School has emerged as a leading destination for swim instruction, welcoming swimmers of every age and ability. Built on a mission to equip individuals with vital water safety knowledge and nurture a lifelong passion for swimming, SafeSplash has earned a reputation as a trusted leader in the world of aquatic training.
With its headquarters in the United States, SafeSplash expanded its footprint by offering franchise opportunities, helping to broaden its positive impact nationwide. The school’s offerings span from essential beginner lessons focused on water safety to specialized coaching for competitive swimmers.
A key differentiator for SafeSplash is its exclusive, step-by-step curriculum, crafted by elite swimmers boasting over three decades of expertise. This tailored approach ensures each student receives top-tier instruction designed to build safety, skill, and confidence in the pool.
Initial investment
The initial investment required for a SafeSplash franchise is
$785,000 - $1,908,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$55,000
Training Expenses
$3,000 – $4,000
Rent – Initial Deposit
$25,000 – $40,000
Soil and Architecture
$17,500 – $26,200
Net Leasehold Improvements
$314,200 – $1,213,400
Furniture, Fixtures, Electronic and Technology Equipment, and Signage
$40,000 – $71,450
Retail Inventory
$3,000 – $5,000
Advertising & Marketing
$25,000 – $27,000
Insurance
$9,760 – $12,760
Professional Services
$5,000 – $10,800
Licenses and Permits
$3,000 – $33,500
Additional Funds for Operating Reserve – Three Months
$90,000 – $160,000
TOTAL (without SwimLabs Technology Package)
$590,460 – $1,659,110
SwimLabs Technology Package and Related Improvements
$194,700 – $248,600
TOTAL (with SwimLabs Technology Package)
$785,160 – $1,907,710
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Type of Expenditure
Amount
Initial Franchise Fee
$55,000
Training Expenses
$3,000 – $4,000
Rent – Initial Deposit
$25,000 – $40,000
Soil and Architecture
$17,500 – $26,200
Net Leasehold Improvements
$314,200 – $1,213,400
Furniture, Fixtures, Electronic and Technology Equipment, and Signage
$40,000 – $71,450
Retail Inventory
$3,000 – $5,000
Advertising & Marketing
$25,000 – $27,000
Insurance
$9,760 – $12,760
Professional Services
$5,000 – $10,800
Licenses and Permits
$3,000 – $33,500
Additional Funds for Operating Reserve – Three Months
$90,000 – $160,000
TOTAL (without SwimLabs Technology Package)
$590,460 – $1,659,110
SwimLabs Technology Package and Related Improvements
$194,700 – $248,600
TOTAL (with SwimLabs Technology Package)
$785,160 – $1,907,710
Franchise Disclosure Document
Below is SafeSplash's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
SafeSplash had 128 total units in 2024, of which 103 were franchised-owned and 25 company-owned.
SafeSplash provides a comprehensive training program to equip its franchisees and their teams with the skills and knowledge necessary for successful operations. Here’s a structured summary:
Initial Training Program SafeSplash offers an Initial Training Program for the franchisee or their Designated Business Manager, covering the system, swim training techniques, advertising, sales, customer relations, safety, and operations. This program typically takes place at their Denver, Colorado facility, and the franchisee is responsible for travel and living expenses.
On-Site Opening Support Franchisors may provide up to three days of on-site support at the franchisee’s location to assist with marketing and operations during the opening phase, at no additional charge to the franchisee for trainer travel costs.
Ongoing Training and Annual Recertification Franchisees must attend mandatory annual conferences and complete the Academy Recertification Training Program, which is delivered online to keep them updated on operational topics. Additionally, ongoing training may include seminars, conventions, and updated system and operational standards.
Territory Protection
SafeSplash provides its franchisees with a defined Authorized Territory, typically a five-mile radius for dedicated locations or a two-and-a-half-mile radius for hosted locations, based on local demographics and geography.
Within this area, SafeSplash agrees not to open or license another SafeSplash business, provided the franchisee remains in good standing with all obligations. However, the territory is not fully exclusive, as customers may still purchase products or services from other SafeSplash outlets or online sources.
In addition, under an Area Development Agreement, SafeSplash grants a Development Territory where multiple businesses can be developed, but this protection lasts only if the franchisee meets the development schedule.
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