SafeSplash

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Education
Arts / Sports

SafeSplash

Education
Arts / Sports

SafeSplash Franchise FDD, Costs & Fees (2025)

SafeSplash provides expert swim instruction for all ages, focusing on water safety and skill development in a fun and supportive environment.

Since its founding in 2005, SafeSplash Swim School has emerged as a leading destination for swim instruction, welcoming swimmers of every age and ability. Built on a mission to equip individuals with vital water safety knowledge and nurture a lifelong passion for swimming, SafeSplash has earned a reputation as a trusted leader in the world of aquatic training.

With its headquarters in the United States, SafeSplash expanded its footprint by offering franchise opportunities, helping to broaden its positive impact nationwide. The school’s offerings span from essential beginner lessons focused on water safety to specialized coaching for competitive swimmers.

A key differentiator for SafeSplash is its exclusive, step-by-step curriculum, crafted by elite swimmers boasting over three decades of expertise. This tailored approach ensures each student receives top-tier instruction designed to build safety, skill, and confidence in the pool.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $55,000
Training Expenses $3,000 – $4,000
Rent – Initial Deposit $25,000 – $40,000
Soil and Architecture $17,500 – $26,200
Net Leasehold Improvements $314,200 – $1,213,400
Furniture, Fixtures, Electronic and Technology Equipment, and Signage $40,000 – $71,450
Retail Inventory $3,000 – $5,000
Advertising & Marketing $25,000 – $27,000
Insurance $9,760 – $12,760
Professional Services $5,000 – $10,800
Licenses and Permits $3,000 – $33,500
Additional Funds for Operating Reserve – Three Months $90,000 – $160,000
TOTAL (without SwimLabs Technology Package) $590,460 – $1,659,110
SwimLabs Technology Package and Related Improvements $194,700 – $248,600
TOTAL (with SwimLabs Technology Package) $785,160 – $1,907,710
Type of Expenditure Amount
Initial Franchise Fee $55,000
Training Expenses $3,000 – $4,000
Rent – Initial Deposit $25,000 – $40,000
Soil and Architecture $17,500 – $26,200
Net Leasehold Improvements $314,200 – $1,213,400
Furniture, Fixtures, Electronic and Technology Equipment, and Signage $40,000 – $71,450
Retail Inventory $3,000 – $5,000
Advertising & Marketing $25,000 – $27,000
Insurance $9,760 – $12,760
Professional Services $5,000 – $10,800
Licenses and Permits $3,000 – $33,500
Additional Funds for Operating Reserve – Three Months $90,000 – $160,000
TOTAL (without SwimLabs Technology Package) $590,460 – $1,659,110
SwimLabs Technology Package and Related Improvements $194,700 – $248,600
TOTAL (with SwimLabs Technology Package) $785,160 – $1,907,710

Franchise Disclosure Document

Number of units

Training

SafeSplash provides a comprehensive training program to equip its franchisees and their teams with the skills and knowledge necessary for successful operations. Here’s a structured summary:

  1. Initial Training Program
    SafeSplash offers an Initial Training Program for the franchisee or their Designated Business Manager, covering the system, swim training techniques, advertising, sales, customer relations, safety, and operations. This program typically takes place at their Denver, Colorado facility, and the franchisee is responsible for travel and living expenses.
  2. On-Site Opening Support
    Franchisors may provide up to three days of on-site support at the franchisee’s location to assist with marketing and operations during the opening phase, at no additional charge to the franchisee for trainer travel costs.
  3. Ongoing Training and Annual Recertification
    Franchisees must attend mandatory annual conferences and complete the Academy Recertification Training Program, which is delivered online to keep them updated on operational topics. Additionally, ongoing training may include seminars, conventions, and updated system and operational standards.

Territory Protection

SafeSplash provides its franchisees with a defined Authorized Territory, typically a five-mile radius for dedicated locations or a two-and-a-half-mile radius for hosted locations, based on local demographics and geography.

Within this area, SafeSplash agrees not to open or license another SafeSplash business, provided the franchisee remains in good standing with all obligations. However, the territory is not fully exclusive, as customers may still purchase products or services from other SafeSplash outlets or online sources.

In addition, under an Area Development Agreement, SafeSplash grants a Development Territory where multiple businesses can be developed, but this protection lasts only if the franchisee meets the development schedule.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2014
Franchisees

?

103
+
21%
21%
Franchise fee

?

$55,000
Investment

?

$785,000 - $1,908,000
Revenue (AUV)

?

Undisclosed
Upgrade

$1,303,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

22.2%

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
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Competitors

Below are some of

SafeSplash

key competitors in the

Arts / Sports

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

103

New
+
21%
21%

$55,000

$785,000

$1,908,000

n.a.

$1,303,000

$xxx,xxx

n.a.

xx%

n.a.

22.2%

xx%

n.a.

20

New
+
-13%
-13%

$49,000

$128,000

$288,000

n.a.

$83,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

123

New
+
-11%
-11%

$30,000

$94,000

$174,000

n.a.

$141,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

189

New
+
69%
69%

$55,000

$109,000

$145,000

n.a.

$404,000

$xxx,xxx

44.0%

xx%

n.a.

22.0%

xx%

n.a.

226

New
+
-10%
-10%

$25,000

$65,000

$90,000

n.a.

$117,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
-7%
-7%

$20,100

$23,000

$68,000

n.a.

$108,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$25,000

$179,000

$330,000

n.a.

$1,139,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
78%
78%

$35,000

$83,000

$332,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

40

New
+
-17%
-17%

$45,000

$56,000

$389,000

n.a.

$221,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$39,000

$83,000

$330,000

n.a.

$75,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

52

New
+
63%
63%

$49,000

$325,000

$1,040,000

n.a.

$836,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
0%
0%

$55,000

$322,000

$475,000

n.a.

$431,000

$xxx,xxx

n.a.

xx%

n.a.

22.0%

xx%

n.a.

91

New
+
-9%
-9%

$4,000

$3,000

$71,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
10%
10%

$25,000

$40,000

$64,000

n.a.

$235,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

35

New
+
6%
6%

$25,400

$39,000

$83,000

n.a.

$114,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$22,500

$57,000

$83,000

n.a.

$201,000

$xxx,xxx

n.a.

xx%

n.a.

36.0%

xx%

n.a.

51

New
+
-11%
-11%

$25,000

$70,000

$272,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
64%
64%

$35,000

$46,000

$59,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
57%
57%

$35,000

$41,000

$99,000

n.a.

$93,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

147

New
+
4800%
4800%

$49,500

$70,000

$102,000

n.a.

$133,000

$xxx,xxx

57.4%

xx%

n.a.

20.2%

xx%

n.a.

21

New
+
n.a.
n.a.

$65,000

$182,000

$340,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
15%
15%

$45,000

$256,000

$550,000

n.a.

$501,000

$xxx,xxx

71.7%

xx%

n.a.

n.a.

xx%

n.a.

118

New
+
16%
16%

$50,000

$1,619,000

$2,639,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

128

New
+
28%
28%

$45,000

$536,000

$1,031,000

n.a.

$751,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

112

New
+
11%
11%

$30,000

$180,000

$438,000

n.a.

$438,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

353

New
+
23%
23%

$10,000

$76,000

$234,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
10%
10%

$44,500

$46,000

$59,000

n.a.

$129,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

234

New
+
18%
18%

$49,900

$387,000

$664,000

n.a.

$648,000

$xxx,xxx

66.5%

xx%

n.a.

21.0%

xx%

n.a.

8

New
+
60%
60%

$49,950

$100,000

$210,000

n.a.

$137,000

$xxx,xxx

92.6%

xx%

n.a.

44.4%

xx%

n.a.

3

New
+
n.a.
n.a.

$15,000

$102,000

$200,000

n.a.

$214,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$45,000

$210,000

$408,000

n.a.

$171,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
-21%
-21%

$42,500

$48,000

$57,000

n.a.

$162,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
-35%
-35%

$49,500

$63,000

$101,000

n.a.

$105,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

172

New
+
26%
26%

$50,000

$1,663,000

$3,747,000

n.a.

$1,980,000

$xxx,xxx

n.a.

xx%

n.a.

31.2%

xx%

n.a.

7

New
+
-22%
-22%

$15,900

$28,000

$560,000

n.a.

$213,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

98

New
+
-1%
-1%

$39,000

$277,000

$376,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

75

New
+
25%
25%

$42,500

$58,000

$89,000

n.a.

$217,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

72

New
+
-23%
-23%

$30,000

$101,000

$271,000

n.a.

$380,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$59,500

$98,000

$131,000

n.a.

$264,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

68

New
+
55%
55%

$45,000

$97,000

$178,000

n.a.

$254,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
67%
67%

$36,000

$54,000

$142,000

n.a.

$183,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
n.a.
n.a.

$49,500

$97,000

$128,000

n.a.

$131,000

$xxx,xxx

71.6%

xx%

n.a.

27.6%

xx%

n.a.

18

New
+
50%
50%

$75,000

$592,000

$1,241,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

306

New
+
20%
20%

$36,500

$43,000

$54,000

n.a.

$243,000

$xxx,xxx

n.a.

xx%

n.a.

17.8%

xx%

n.a.

21

New
+
50%
50%

$45,000

$61,000

$331,000

n.a.

$236,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

219

New
+
-5%
-5%

$25,000

$119,000

$256,000

n.a.

$488,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
9%
9%

$50,000

$267,000

$400,000

n.a.

$287,000

$xxx,xxx

84.0%

xx%

n.a.

24.0%

xx%

n.a.

10

New
+
25%
25%

$15,000 - $25,000

$231,000

$476,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Gracie Barra

Gracie Barra is a martial-arts franchise offering Brazilian jiu-jitsu classes and self-defense training for kids and adults, serving all-age students, and known for uniform curriculum, global network, and values-based training environment.

Franchisees

?

353
+
23%
23%
Investment

?

$76,000 - $234,000
Education
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Cheer Athletics

Cheer Athletics is a competitive-cheerleading franchise offering training, teams, camps, and competition prep, serving young athletes and sports families, and known for elite coaching, large national presence, and performance-driven culture.

Franchisees

?

18
+
50%
50%
Investment

?

$592,000 - $1,241,000
Education
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Kuk Sool Won

Kuk Sool Won is a martial arts school franchise teaching traditional Korean techniques, offering self-defense, fitness, and discipline programs through certified instructors in flexible formats for all ages.

Franchisees

?

91
+
-9%
-9%
Investment

?

$3,000 - $71,000
Education
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Hudson Valley Swim

Hudson Valley Swim is a swim school franchise offering swim lessons for all ages and skill levels, with a focus on water safety, confidence building, and stroke development.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$98,000 - $131,000
Education
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The Knight School

The Knight School is a chess education franchise that provides engaging and innovative chess classes for kids, focusing on sportsmanship and cognitive development.

Franchisees

?

22
+
57%
57%
Investment

?

$41,000 - $99,000
Education
Arts / Sports

Romp n' Roll

Romp n' Roll is a kids' gym franchise offering a variety of classes, camps, and parties that promote motor skill development, creativity, and socialization for children.

Franchisees

?

7
+
0%
0%
Investment

?

$322,000 - $475,000
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