RimTyme Custom Wheels and Tires started in 2005 as a retail concept dedicated to aftermarket wheels, tires, and vehicle customization. The brand operates from its headquarters in Plano, Texas, and originally emerged from a larger rent-to-own franchise group before establishing its own franchise system.
The company opened its franchise program in 2007, allowing business owners to enter a niche within the automotive aftermarket space. RimTyme locations focus on selling, financing, and installing a wide range of custom wheels, tires, and add-on accessories.
What sets RimTyme apart is its large on-hand inventory, fast same-day installation, and flexible payment options. This mix attracts customers who want personalized vehicle upgrades while staying within a manageable budget.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
RimTyme provides structured and mandatory training programs for franchisees and their managers to ensure consistent operations across its locations. The training includes both initial instruction and ongoing education designed to meet operational standards. Here are the main training programs provided by the franchisor:
RimTyme grants franchisees a Protected Territory within which it will not authorize or operate another RimTyme Rental Store using its proprietary marks and systems. This Protected Territory is typically defined by a radius—often five miles—around the approved franchise location and is documented in the Franchise Agreement.
However, the exclusivity is limited and does not apply to other brands or businesses operated by the franchisor or its affiliates, nor does it prevent internet sales or other forms of alternative distribution within that territory.
While RimTyme provides territorial protection from physical store duplication, it retains broad rights to operate or license competing businesses under different names or systems, including mobile units and kiosks. The franchise is otherwise non-exclusive, and franchisees may face competition from other channels such as Rent-A-Center, ColorTyme, and Acima units, which may operate within or near the same territory.
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Below are some of
RimTyme
key competitors in the
Other Automotive
sector.
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Rivali Paint Protection is an automotive-appearance franchise offering paint protection film, ceramic coatings, and window tinting, serving car enthusiasts and dealerships, and known for meticulous installations, premium materials, and clean studios that position services as long-term investments in vehicle appearance.
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Velofix is a mobile bicycle repair and service franchise offering on-site maintenance, parts and rental fleets, serving cyclists and active customers, and known for low overhead, mobile flexibility and a franchise-ready support system.
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Thrifty Car Rental is a vehicle-rental franchise offering airport and local car hire services, serving business and leisure travellers, and known for recognizable brand strength, broad global presence and scalable fleet-management business model.
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RimTyme Custom Wheels & Tires is an automotive retail franchise offering custom wheels, tires, and rent-to-own payment plans, serving vehicle enthusiasts seeking upgrades, and known for same-day installations, flexible financing and a targeted niche market.
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