RimTyme Custom Wheels & Tires is an automotive retail franchise offering custom wheels, tires, and rent-to-own payment plans, serving vehicle enthusiasts seeking upgrades, and known for same-day installations, flexible financing and a targeted niche market.
KEY FRANCHISE STATS
Franchisees
?
29
+
-22%
-22%
Franchise fee
?
$25,000
Investment
?
$473,000 - $802,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
Upgrade
RimTyme Custom Wheels and Tiresstarted in 2005 as a retail concept dedicated to aftermarket wheels, tires, and vehicle customization. The brand operates from its headquarters in Plano, Texas, and originally emerged from a larger rent-to-own franchise group before establishing its own franchise system.
The company opened its franchise program in 2007, allowing business owners to enter a niche within the automotive aftermarket space. RimTyme locations focus on selling, financing, and installing a wide range of custom wheels, tires, and add-on accessories.
What sets RimTyme apart is its large on-hand inventory, fast same-day installation, and flexible payment options. This mix attracts customers who want personalized vehicle upgrades while staying within a manageable budget.
Initial investment
The initial investment required for a RimTyme franchise is $473,000 - $802,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$15,000 – $25,000
General Contractor Costs
$74,000 – $175,000
Real Estate
$5,750 – $25,000
Soft Costs
$5,000 – $15,000
Furniture, Fixture & Equipment Costs
$16,550 – $35,000
Delivery Vehicle
$2,000 – $5,000
Insurance
$1,000 – $1,500
Outdoor Signage
$7,800 – $14,500
Training
$1,000 – $2,500
Computer Installation and Training
$6,000 – $12,500
IT & Telecommunications Costs
$4,000 – $12,000
Loss Prevention Costs
$5,000 – $15,000
Opening Promotion and Initial Advertising
$20,000 – $25,000
Security and Utility Deposits
$5,000 – $9,000
Additional Funds for First 12 Months
$95,000 – $130,000
Inventory Expenses
$210,000 – $300,000
Total
$473,100 – $802,000
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure
Amount
Franchise Fee
$15,000 – $25,000
General Contractor Costs
$74,000 – $175,000
Real Estate
$5,750 – $25,000
Soft Costs
$5,000 – $15,000
Furniture, Fixture & Equipment Costs
$16,550 – $35,000
Delivery Vehicle
$2,000 – $5,000
Insurance
$1,000 – $1,500
Outdoor Signage
$7,800 – $14,500
Training
$1,000 – $2,500
Computer Installation and Training
$6,000 – $12,500
IT & Telecommunications Costs
$4,000 – $12,000
Loss Prevention Costs
$5,000 – $15,000
Opening Promotion and Initial Advertising
$20,000 – $25,000
Security and Utility Deposits
$5,000 – $9,000
Additional Funds for First 12 Months
$95,000 – $130,000
Inventory Expenses
$210,000 – $300,000
Total
$473,100 – $802,000
Franchise Disclosure Document
Below is RimTyme's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
RimTyme had 29 total units in 2025, of which 29 were franchised-owned and 0 company-owned.
RimTyme provides structured and mandatory training programs for franchisees and their managers to ensure consistent operations across its locations. The training includes both initial instruction and ongoing education designed to meet operational standards. Here are the main training programs provided by the franchisor:
Initial Training Program RimTyme requires new franchisees and their designated managers to attend and satisfactorily complete an initial training program. This training is mandatory unless the franchisee already operates RimTyme stores or has relevant industry experience, in which case the franchisor may waive the requirement at its discretion.
Manager Training Any new manager hired after the franchise agreement must also complete the initial training program, if the franchisor deems it necessary. The franchisee bears the costs associated with this training, including travel, lodging, meals, and wages.
Additional Mandatory Training The franchisor may require franchisees and managers to attend further training sessions designated as mandatory. These could include refresher courses or updates to operational procedures, and all associated expenses are the responsibility of the franchisee.
Territory Protection
RimTyme grants franchisees a Protected Territory within which it will not authorize or operate another RimTyme Rental Store using its proprietary marks and systems. This Protected Territory is typically defined by a radius—often five miles—around the approved franchise location and is documented in the Franchise Agreement.
However, the exclusivity is limited and does not apply to other brands or businesses operated by the franchisor or its affiliates, nor does it prevent internet sales or other forms of alternative distribution within that territory.
While RimTyme provides territorial protection from physical store duplication, it retains broad rights to operate or license competing businesses under different names or systems, including mobile units and kiosks. The franchise is otherwise non-exclusive, and franchisees may face competition from other channels such as Rent-A-Center, ColorTyme, and Acima units, which may operate within or near the same territory.
.png)
