Realty Executives

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Business Services
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Realty Executives

Business Services
Broker/Realtor

Realty Executives Franchise FDD, Costs & Fees (2025)

Realty Executives is a full-service real estate franchise offering residential and commercial real estate services, focusing on delivering exceptional client experiences through expert guidance.

Realty Executives is a global real estate franchise founded in 1965 by Dale Rector in Phoenix, Arizona. It pioneered the 100% commission model, allowing agents to retain their full commissions while paying a flat fee to the brokerage—a revolutionary concept at the time.

This agent-first approach quickly attracted top talent and set the company apart from traditional brokerages.

The company began franchising in 1973 and has since expanded to over 500 offices with more than 8,000 agents worldwide. Its headquarters remain in Phoenix, Arizona. Realty Executives offers a comprehensive suite of real estate services, including residential and commercial sales, leasing, and property management.

What distinguishes Realty Executives from competitors is its commitment to agent autonomy and innovation. The company has developed proprietary technology platforms, such as PrimeAgent and an in-house CRM system, to streamline operations and enhance client service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$30,000
Travel and Living Expenses (2 people while training)$1,200 - $3,500
Furniture and Equipment$1,000 - $30,000
Office Supplies$1,000 - $2,000
Signage$500 - $4,000
Rent (3 months) and Real Estate Improvements$0 - $250,000
Annual Insurance$3,000 - $6,000
Professional Fees$1,000 - $40,000
Additional Funds - 3 months$10,000 - $60,000
Total Estimated Initial Investment$47,700 - $400,550
Type of Expenditure Amount
Initial Franchise Fee$30,000
Travel and Living Expenses (2 people while training)$1,200 - $3,500
Furniture and Equipment$1,000 - $30,000
Office Supplies$1,000 - $2,000
Signage$500 - $4,000
Rent (3 months) and Real Estate Improvements$0 - $250,000
Annual Insurance$3,000 - $6,000
Professional Fees$1,000 - $40,000
Additional Funds - 3 months$10,000 - $60,000
Total Estimated Initial Investment$47,700 - $400,550

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1973
Franchisees

?

287
+
8%
8%
Franchise fee

?

$30,000
Investment

?

$48,000 - $401,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Yes
Upgrade
Yes
Passive investment

?

Yes
Upgrade
Yes
FDD
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Competitors

Below are some of

Realty Executives

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

287

New
+
8%
8%

$30,000

$48,000

$401,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$78,000

$156,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
64%
64%

$49,900

$66,000

$108,000

n.a.

$263,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
138%
138%

$49,000

$68,000

$170,000

n.a.

$220,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

444

New
+
-6%
-6%

$25,000

$82,000

$447,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
81%
81%

$25,000

$31,000

$159,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
0%
0%

$35,000

$145,000

$386,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
177%
177%

$14,000 - $112,000

$23,000

$1,287,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
-5%
-5%

$10,000

$15,000

$182,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
14%
14%

$35,000

$61,000

$162,000

n.a.

$92,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

178

New
+
13%
13%

$20,000

$66,000

$205,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

402

New
+
7%
7%

$64,900

$77,000

$154,000

n.a.

$156,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

447

New
+
15%
15%

$59,900

$92,000

$234,000

n.a.

$226,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
-3%
-3%

$35,000

$64,000

$443,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

63

New
+
66%
66%

$50,000

$131,000

$444,000

n.a.

$322,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

83

New
+
-15%
-15%

$15,000

$20,000

$72,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

109

New
+
43%
43%

$25,000

$138,000

$545,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
42%
42%

$45,000

$112,000

$229,000

n.a.

$402,000

$xxx,xxx

n.a.

xx%

n.a.

17.1%

xx%

n.a.

148

New
+
-21%
-21%

$18,000

$60,000

$195,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
28%
28%

$6,250 - $27,500

$18,000

$235,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1309

New
+
-6%
-6%

$25,000

$114,000

$515,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

47

New
+
-8%
-8%

$40,000

$236,000

$308,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

40

New
+
-41%
-41%

$17,750

$30,000

$68,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$100,000

$177,000

$298,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

86

New
+
562%
562%

$49,500

$59,000

$258,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
-14%
-14%

$10,000

$51,000

$115,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

608

New
+
5%
5%

$5,000

$17,000

$222,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

63

New
+
13%
13%

$45,000

$72,000

$170,000

n.a.

$271,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

297

New
+
-9%
-9%

$25,000

$77,000

$360,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

380

New
+
27%
27%

$19,000 - $25,000

$47,000

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$20,000

$22,000

$81,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
400%
400%

$15,000

$23,000

$59,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$49,900

$59,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
-29%
-29%

$15,000

$23,000

$106,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
0%
0%

$25,000

$49,000

$201,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
9%
9%

$125,000

$1,040,000

$1,968,000

n.a.

$11,520,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

256

New
+
1%
1%

$25,000

$45,000

$90,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1734

New
+
-7%
-7%

$25,000

$116,000

$466,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
-13%
-13%

$15,000

$25,000

$43,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

37

New
+
147%
147%

$42,500

$92,000

$186,000

n.a.

$1,447,000

$xxx,xxx

13.0%

xx%

n.a.

n.a.

xx%

n.a.

190

New
+
8%
8%

$35,000

$177,000

$424,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

106

New
+
361%
361%

$100,000

$122,000

$297,000

n.a.

$253,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

766

New
+
-4%
-4%

$35,000

$182,000

$336,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
282%
282%

$47,500

$120,000

$856,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

368

New
+
-7%
-7%

$25,000

$82,000

$450,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

136

New
+
-1%
-1%

$30,000

$34,000

$129,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1082

New
+
-6%
-6%

$85,000

$109,000

$461,000

n.a.

$343,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
-6%
-6%

$25,000

$45,000

$259,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

123

New
+
34%
34%

$57,000

$57,000

$113,000

n.a.

$204,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$59,500

$114,000

$185,000

n.a.

$1,707,000

$xxx,xxx

72.2%

xx%

n.a.

n.a.

xx%

n.a.

89

New
+
7%
7%

$7,500 - $25,000

$63,000

$212,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

124

New
+
-11%
-11%

$44,900

$69,000

$80,000

n.a.

$181,000

$xxx,xxx

75.9%

xx%

n.a.

n.a.

xx%

n.a.

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Training

Realty Executives offers a multi-faceted training program to equip franchisees with the tools and knowledge needed for success. The training programs provided by the franchisor include the following:

  1. Initial Training Program: This is a mandatory program for the Managing Principal and up to two additional individuals, conducted virtually or at the corporate headquarters in Phoenix, Arizona. It covers topics like franchise history, branding, technology (PrimeAgent Suite), marketing, and training resources. The training must be completed within 180 days of signing the franchise agreement and before opening the business.
  2. Annual Training Program: Franchisees are required to participate in a recurring annual training, with at least the Managing Principal and one other team member completing it in the first year. The program may be delivered virtually or in person and includes updates on operational standards and business practices.
  3. Certified Concierge Expert Program: Within 120 days of signing the agreement, at least one person from each franchise location must complete this remote program, which is designed to ensure client care excellence. The business must maintain a certified representative throughout the franchise term.

Territory Protection

Realty Executives grants franchisees an exclusive territory, the details of which are specified in Attachment “B” of the Franchise Agreement. This territory may be defined by a single address, zip codes, or other geographic markers and typically includes a minimum population of 40,000 unless the local market is smaller.

Within this exclusive area, no other Realty Executives franchise may be established, and franchisees may open multiple offices without additional approval as long as they remain within the defined territory.

Despite this exclusivity, Realty Executives reserves several rights that limit the scope of protection. Other franchisees or company-owned operations may still market and sell within an existing territory and serve clients whose properties are located there.

Competitors

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000
Business Services
Broker/Realtor

PropertyGuys.com

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$22,000 - $81,000
Business Services
Broker/Realtor

Grand Welcome

Grand Welcome is a vacation rental management franchise that helps homeowners maximize their rental income by providing full-service property management.

Franchisees

?

62
+
138%
138%
Investment

?

$68,000 - $170,000
Business Services
Broker/Realtor

Christie's International Real Estate

Christie's International Real Estate offers luxury real estate services, connecting buyers and sellers of high-end properties worldwide. They provide personalized attention and market expertise for affluent clients.

Franchisees

?

38
+
-3%
-3%
Investment

?

$64,000 - $443,000
Business Services
Broker/Realtor

Superior Walls

Superior Walls offers precast concrete foundation systems for residential and commercial buildings. Their energy-efficient, waterproof walls provide strong, customizable solutions for construction projects.

Franchisees

?

12
+
9%
9%
Investment

?

$1,040,000 - $1,968,000
Business Services
Broker/Realtor

Joe Homebuyer

Joe Homebuyer is a real estate investment franchise focusing on buying and selling homes quickly. Franchisees receive training in acquisition strategies, sales processes, and marketing, enabling them to close deals efficiently in any market.

Franchisees

?

63
+
66%
66%
Investment

?

$131,000 - $444,000
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