Realty Executives: Innovating Real Estate Since 1965

Realty Executives is a global real estate franchise founded in 1965 by Dale Rector in Phoenix, Arizona. It pioneered the 100% commission model, allowing agents to retain their full commissions while paying a flat fee to the brokerage—a revolutionary concept at the time.

This agent-first approach quickly attracted top talent and set the company apart from traditional brokerages.

The company began franchising in 1973 and has since expanded to over 500 offices with more than 8,000 agents worldwide. Its headquarters remain in Phoenix, Arizona. Realty Executives offers a comprehensive suite of real estate services, including residential and commercial sales, leasing, and property management.

What distinguishes Realty Executives from competitors is its commitment to agent autonomy and innovation. The company has developed proprietary technology platforms, such as PrimeAgent and an in-house CRM system, to streamline operations and enhance client service.

Training

Realty Executives offers a multi-faceted training program to equip franchisees with the tools and knowledge needed for success. The training programs provided by the franchisor include the following:

1. Initial Training Program: This is a mandatory program for the Managing Principal and up to two additional individuals, conducted virtually or at the corporate headquarters in Phoenix, Arizona. It covers topics like franchise history, branding, technology (PrimeAgent Suite), marketing, and training resources. The training must be completed within 180 days of signing the franchise agreement and before opening the business.
2. Annual Training Program: Franchisees are required to participate in a recurring annual training, with at least the Managing Principal and one other team member completing it in the first year. The program may be delivered virtually or in person and includes updates on operational standards and business practices.
3. Certified Concierge Expert Program: Within 120 days of signing the agreement, at least one person from each franchise location must complete this remote program, which is designed to ensure client care excellence. The business must maintain a certified representative throughout the franchise term.
4. Symposiums and Conferences: Realty Executives may host annual or periodic events such as broker/owner symposiums, which franchisees are required to attend. A registration fee is typically charged, and franchisees are responsible for their travel and lodging expenses.

Territory Protection

Realty Executives grants franchisees an exclusive territory, the details of which are specified in Attachment “B” of the Franchise Agreement. This territory may be defined by a single address, zip codes, or other geographic markers and typically includes a minimum population of 40,000 unless the local market is smaller.

Within this exclusive area, no other Realty Executives franchise may be established, and franchisees may open multiple offices without additional approval as long as they remain within the defined territory.

Despite this exclusivity, Realty Executives reserves several rights that limit the scope of protection. Other franchisees or company-owned operations may still market and sell within an existing territory and serve clients whose properties are located there.