Realty Executives is a global real estate franchise founded in 1965 by Dale Rector in Phoenix, Arizona. It pioneered the 100% commission model, allowing agents to retain their full commissions while paying a flat fee to the brokerage—a revolutionary concept at the time.
This agent-first approach quickly attracted top talent and set the company apart from traditional brokerages.
The company began franchising in 1973 and has since expanded to over 500 offices with more than 8,000 agents worldwide. Its headquarters remain in Phoenix, Arizona. Realty Executives offers a comprehensive suite of real estate services, including residential and commercial sales, leasing, and property management.
What distinguishes Realty Executives from competitors is its commitment to agent autonomy and innovation. The company has developed proprietary technology platforms, such as PrimeAgent and an in-house CRM system, to streamline operations and enhance client service.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Realty Executives offers a multi-faceted training program to equip franchisees with the tools and knowledge needed for success. The training programs provided by the franchisor include the following:
Realty Executives grants franchisees an exclusive territory, the details of which are specified in Attachment “B” of the Franchise Agreement. This territory may be defined by a single address, zip codes, or other geographic markers and typically includes a minimum population of 40,000 unless the local market is smaller.
Within this exclusive area, no other Realty Executives franchise may be established, and franchisees may open multiple offices without additional approval as long as they remain within the defined territory.
Despite this exclusivity, Realty Executives reserves several rights that limit the scope of protection. Other franchisees or company-owned operations may still market and sell within an existing territory and serve clients whose properties are located there.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Realty Executives
key competitors in the
Broker/Realtor
sector.
287
$30,000
$48,000
$401,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.
?
?
Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.
?
?
Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.
?
?
Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.
?
?
Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
?
?
Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
.png)
