Realty Executives is a global real estate franchise founded in 1965 by Dale Rector in Phoenix, Arizona. It pioneered the 100% commission model, allowing agents to retain their full commissions while paying a flat fee to the brokerage—a revolutionary concept at the time.
This agent-first approach quickly attracted top talent and set the company apart from traditional brokerages.
The company began franchising in 1973 and has since expanded to over 500 offices with more than 8,000 agents worldwide. Its headquarters remain in Phoenix, Arizona. Realty Executives offers a comprehensive suite of real estate services, including residential and commercial sales, leasing, and property management.
What distinguishes Realty Executives from competitors is its commitment to agent autonomy and innovation. The company has developed proprietary technology platforms, such as PrimeAgent and an in-house CRM system, to streamline operations and enhance client service.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Realty Executives offers a multi-faceted training program to equip franchisees with the tools and knowledge needed for success. The training programs provided by the franchisor include the following:
Realty Executives grants franchisees an exclusive territory, the details of which are specified in Attachment “B” of the Franchise Agreement. This territory may be defined by a single address, zip codes, or other geographic markers and typically includes a minimum population of 40,000 unless the local market is smaller.
Within this exclusive area, no other Realty Executives franchise may be established, and franchisees may open multiple offices without additional approval as long as they remain within the defined territory.
Despite this exclusivity, Realty Executives reserves several rights that limit the scope of protection. Other franchisees or company-owned operations may still market and sell within an existing territory and serve clients whose properties are located there.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Realty Executives
key competitors in the
Broker/Realtor
sector.
287
$30,000
$48,000
$401,000
n.a.
$0
$xxx,xxx
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1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
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The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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