Established in 1978 by college student Kurt Kittleson, Re-Bath began by selling and installing bathtub liners in the hospitality industry. Recognizing the potential for growth, the company expanded into the residential market in 1991, offering homeowners innovative and efficient bathroom remodeling solutions.
Today, Re-Bath is headquartered in Phoenix, Arizona, and has completed over one million remodels across the United States. Re-Bath began franchising in the early 1990s, rapidly growing its network to over 100 franchises nationwide.
The company specializes in providing complete bathroom remodeling services, including tub and shower updates, full bathroom renovations, and aging and accessibility solutions. Their proprietary products, such as DuraBath™ and natural stone wall surrounds, set them apart in the industry.
What differentiates Re-Bath from competitors is their commitment to an effortless remodeling experience, completing projects in days rather than weeks. They offer in-home design consultations, professional installation by franchise-employed crews, and lifetime product warranties.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Re-Bath provides comprehensive training to franchisees, starting with Business Plan Training, which includes assistance with business planning, marketing strategies, and opening timelines.
This initial training, conducted remotely or at designated facilities, is typically offered within 30 days of signing the franchise agreement. Franchisees also receive Sales Training and Installation Training, which involve pre-work, hands-on instruction, and role-playing sessions to ensure proficiency in sales techniques and product installation.
Additionally, Re-Bath offers Trainer Training to certify franchise personnel in training their employees, ensuring alignment with the franchise’s standards and systems. Ongoing training covers essential system components, including marketing tools, financial reporting, and CRM systems, and may be conducted through webinars, phone calls, or in-person sessions.
Re-Bath grants franchisees a "Protected Territory," typically covering a population of 750,000 to 1,250,000, as specified in the franchise agreement. Franchisees have exclusive rights to operate within this territory, but Re-Bath retains the ability to conduct business or grant rights outside it.
Franchisees cannot market or operate outside their territory without written consent, and the company may adjust the territory size under certain conditions. This ensures defined operational areas while allowing flexibility for broader franchisor strategies.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Re-Bath
key competitors in the
Kitchen/Bathroom
sector.
124
$50,000
$276,000
$610,000
n.a.
$2,614,000
$xxx,xxx
52.2%
n.a.
17.8%
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