Oliver’s Nannies began in 2018 in Millburn, New Jersey, after founders Kathy and Sergio Livingston recognized how challenging it was for growing families to find reliable, flexible childcare support. What started as a local solution quickly developed into a structured in-home childcare staffing service.
The company still operates from Millburn and is managed through Oliver’s Nannies Franchising, LLC. Its services cover a wide range of family needs, from full-time and part-time care to temporary assignments and emergency backup coverage, all delivered directly in the home.
A defining characteristic of the brand is its decision to hire caregivers as W-2 employees rather than relying on independent contractors. This model supports higher consistency, stronger oversight, and a more professional experience for both families and caregivers.
In 2023, the business expanded into franchising, opening the door for local owners to introduce the Oliver’s Nannies concept in their own communities.
The franchise stands out by emphasizing a structured employment approach, focusing on markets with limited childcare options, and using a specialized matching process to connect families with the most suitable caregivers.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Oliver’s Nannies provides franchisees with structured training and support to prepare them for successfully operating their franchised business. The training is aimed at ensuring that owners, managers, and staff understand and execute the business model to the franchisor’s standards. Here are the main training-related programs:
Oliver’s Nannies provides its franchisees with a defined “Territory,” typically a 3-mile radius around the franchised business site. Within this area, franchisees are granted exclusive rights to operate their business, and the franchisor agrees not to authorize another franchisee to operate the same business model using the principal trademarks during the agreement’s term.
Franchisees are allowed to market, advertise, and sell within this territory, subject to compliance with the franchise agreement. However, the territorial protection has several limitations.
The franchisor reserves the right to operate or authorize others to operate different business models or use alternative distribution channels, including internet sales and partnerships with special accounts, even within a franchisee’s territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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