Oliver’s Nannies is a childcare services franchise offering in-home nanny placement, on-demand staffing and family-support services, serving working parents and families, and known for rigorous screening, personalised matches and strong training protocols.
KEY FRANCHISE STATS
Franchisees
?
1
+
n.a.
n.a.
Franchise fee
?
$39,000
Investment
?
$62,000 - $103,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
$xxx,xxx
Oliver’s Nannies began in 2018 in Millburn, New Jersey, after founders Kathy and Sergio Livingston recognized how challenging it was for growing families to find reliable, flexible childcare support. What started as a local solution quickly developed into a structured in-home childcare staffing service.
The company still operates from Millburn and is managed through Oliver’s Nannies Franchising, LLC. Its services cover a wide range of family needs, from full-time and part-time care to temporary assignments and emergency backup coverage, all delivered directly in the home.
A defining characteristic of the brand is its decision to hire caregivers as W-2 employees rather than relying on independent contractors. This model supports higher consistency, stronger oversight, and a more professional experience for both families and caregivers.
In 2023, the business expanded into franchising, opening the door for local owners to introduce the Oliver’s Nannies concept in their own communities.
The franchise stands out by emphasizing a structured employment approach, focusing on markets with limited childcare options, and using a specialized matching process to connect families with the most suitable caregivers.
Initial investment
The initial investment required for a Oliver's Nannies franchise is $62,000 - $103,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$31,200 to $39,000
Real Estate/Rent
$2,400 to $7,500
Utility Deposits
$0 to $300
Furniture, Fixtures & Equipment
$0 to $500
Insurance
$2,500 to $5,000
Office Equipment & Supplies
$300 to $500
Computer Equipment
$3,000 to $4,000
Pre-Opening Expenses
$100 to $300
Training
$0 to $5,000
Licenses & Permits
$300 to $900
Legal & Accounting
$1,500 to $7,000
Grand Opening Advertising
$500 to $2,500
Additional Funds – three months
$20,000 to $30,000
Total
$61,800 to $102,500
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Type of Expenditure
Amount
Initial Franchise Fee
$31,200 to $39,000
Real Estate/Rent
$2,400 to $7,500
Utility Deposits
$0 to $300
Furniture, Fixtures & Equipment
$0 to $500
Insurance
$2,500 to $5,000
Office Equipment & Supplies
$300 to $500
Computer Equipment
$3,000 to $4,000
Pre-Opening Expenses
$100 to $300
Training
$0 to $5,000
Licenses & Permits
$300 to $900
Legal & Accounting
$1,500 to $7,000
Grand Opening Advertising
$500 to $2,500
Additional Funds – three months
$20,000 to $30,000
Total
$61,800 to $102,500
Franchise Disclosure Document
Below is Oliver's Nannies's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Oliver's Nannies had 2 total units in 2024, of which 1 were franchised-owned and 1 company-owned.
Oliver’s Nannies provides franchisees with structured training and support to prepare them for successfully operating their franchised business. The training is aimed at ensuring that owners, managers, and staff understand and execute the business model to the franchisor’s standards. Here are the main training-related programs:
Initial Training Program Before opening, franchisees must complete a training program as a prerequisite to launching their Oliver’s Nannies business. This program is mandatory and must be completed within four months of signing the Franchise Agreement. Franchisees are required to open their business no later than one month after finishing the training.
Ongoing Training and Seminars The franchisor may offer additional conferences, seminars, or programs covering various topics relevant to franchisees. These can be held at different times and may be mandatory or optional, with some sessions involving tuition fees. Additional training may also be provided for staff and managers, based on the evolving needs of the business.
Operational Guidance and Counseling Oliver’s Nannies provides periodic operational counseling and guidance on topics such as marketing, product updates, customer service, compliance, and business systems. This can be delivered through in-person visits, phone support, newsletters, or intranet resources. The goal is to support continuous improvement and address operational challenges faced by franchisees.
Territory Protection
Oliver’s Nannies provides its franchisees with a defined “Territory,” typically a 3-mile radius around the franchised business site. Within this area, franchisees are granted exclusive rights to operate their business, and the franchisor agrees not to authorize another franchisee to operate the same business model using the principal trademarks during the agreement’s term.
Franchisees are allowed to market, advertise, and sell within this territory, subject to compliance with the franchise agreement. However, the territorial protection has several limitations.
The franchisor reserves the right to operate or authorize others to operate different business models or use alternative distribution channels, including internet sales and partnerships with special accounts, even within a franchisee’s territory.
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