Pink Zebra Moving is a moving service franchise known for its customer-focused approach. Franchisees receive training, marketing support, and the tools needed to build a successful moving business.
KEY FRANCHISE STATS
Franchisees
?
8
+
n.a.
n.a.
Franchise fee
?
$30,000
Investment
?
$145,000 - $204,000
Revenue (AUV)
?
Undisclosed
$678,000
+
n.a.
n.a.
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Pink Zebra Moving is a U.S.-based moving franchise founded in 2020 by Ron Holt, an experienced entrepreneur known for launching the successful Two Maids & A Mop cleaning brand.
Headquartered in Birmingham, Alabama, Pink Zebra began franchising in 2022 and has grown to more than 40 locations across the country. The franchise provides a wide range of services including local and long-distance residential moves, commercial relocations, packing, and delivery support.
What sets Pink Zebra Moving apart is its mission to transform the traditionally stressful moving experience into something enjoyable. Branded as the “world’s first happy moving company,” it offers special touches like surprise dinners before moving day, thoughtful gifts, and friendly, upbeat service.
Initial investment
The initial investment required for a Pink Zebra Moving franchise is
$145,000 - $204,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Territory Development Fee
$15,000 - $30,000
Local Marketing Services Fees
$16,000
Scheduling Software
$1,197
Commercial Moving Trucks
$28,600 - $37,600
Truck Wrap
$7,000
Office Lease, Utility and Security Deposit
$4,800 - $8,000
Leasehold Improvements
$1,000 - $5,000
Fixtures, Furnishings and Equipment, Computer System, Printer, Supplies
$7,500 - $10,000
Business Licenses/DOT
$0 - $500
Insurance
$6,000 - $8,000
Legal and Accounting
$750 - $2,000
Initial Training Expenses
$1,500 - $2,000
Signage – Interior/Exterior Signs
$50 - $1,500
Website Development and SEO Fee
$7,500
Pre-open Marketing Kit and Year One Local Brand Awareness Campaign
$5,000
Telephone / Communications Fee
$700
Uniforms
$267 - $500
Recruiting Software
$595
Additional Funds – 3 Months
$11,955 - $30,725
Total Estimated Initial Investment
$145,414 - $203,817
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Territory Development Fee
$15,000 - $30,000
Local Marketing Services Fees
$16,000
Scheduling Software
$1,197
Commercial Moving Trucks
$28,600 - $37,600
Truck Wrap
$7,000
Office Lease, Utility and Security Deposit
$4,800 - $8,000
Leasehold Improvements
$1,000 - $5,000
Fixtures, Furnishings and Equipment, Computer System, Printer, Supplies
$7,500 - $10,000
Business Licenses/DOT
$0 - $500
Insurance
$6,000 - $8,000
Legal and Accounting
$750 - $2,000
Initial Training Expenses
$1,500 - $2,000
Signage – Interior/Exterior Signs
$50 - $1,500
Website Development and SEO Fee
$7,500
Pre-open Marketing Kit and Year One Local Brand Awareness Campaign
$5,000
Telephone / Communications Fee
$700
Uniforms
$267 - $500
Recruiting Software
$595
Additional Funds – 3 Months
$11,955 - $30,725
Total Estimated Initial Investment
$145,414 - $203,817
Franchise Disclosure Document
Below is Pink Zebra Moving's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Pink Zebra Moving had 8 total units in 2024, of which 8 were franchised-owned and 0 company-owned.
Pink Zebra Moving provides a comprehensive training program designed to prepare franchisees and their teams for successful business operations. The training offered by the franchisor includes the following key components:
Initial Training: This mandatory program includes approximately 72 hours of instruction, divided into four days at the franchisor’s training facility in Jefferson County, Alabama, and five days at the franchisee’s location. It covers essential topics such as customer experience, brand history, business management, pricing, scheduling, and daily operational procedures. Completion of this training is required for the Branch Manager to receive a Training Certificate.
Refresher Training: Periodic refresher courses are offered, particularly when there are changes in key personnel, such as the replacement of a Branch Manager or Operating Partner. These sessions are provided at the franchisee's expense, which includes a daily fee and travel costs.
General Operational Guidance: The franchisor offers ongoing support through newsletters, webinars, coaching, and teleconferences. Assistance may include help with marketing and sales strategies, service pricing, and updates on new methods or services. Additional on-site consultations are available for an extra fee.
Territory Protection
Pink Zebra Moving offers franchisees a Protected Territory as part of its franchise agreement. This territory typically includes a population base ranging from 300,000 to 600,000 people, determined using third-party demographic data and geographic boundaries.
The franchisor commits not to allow another Pink Zebra Moving franchise to operate within this territory, thereby limiting direct competition from within the franchise system. However, the franchisee does not receive an exclusive territory.
Pink Zebra Moving retains the right to sell its services and grant franchises in areas outside the designated Protected Territory, including immediately adjacent areas. Franchisees are also prohibited from soliciting or servicing customers outside their Protected Territory without prior written consent from the franchisor, and doing so could result in termination of the agreement.
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