Our Town America is a marketing franchise that helps local businesses connect with new movers through targeted welcome packages. The company was founded in 1972 in Newton, Iowa by Michael Plummer Sr. and is currently headquartered in Clearwater, Florida.

It began franchising in 2005, offering entrepreneurs a home-based, business-to-business opportunity focused on direct mail marketing.

The franchise provides a unique service by sending gift certificates and offers from local businesses to individuals and families who have just moved into the area. This helps local companies build long-term relationships with new customers.

‍Our Town America stands out by offering category exclusivity in each zip code, ensuring that no two competing businesses are featured in the same welcome package.

Training

Our Town America provides a multi-phase training program to ensure franchisees are thoroughly prepared to operate their business:

1. Going to Town (Directed Home Study Pre-Training): This is a 3-week intensive home-based study program completed before classroom training. Franchisees are expected to spend 80–90 hours setting up their business and preparing for the next training phase.
2. Town Meeting (Classroom Training): Held for approximately 4½ to 5 days, this in-person session covers areas like sales presentations, closing skills, operations, reporting, administration, customer service, and product knowledge.
3. On-the-Job Field Training: Within 90 days of opening, a trainer visits the franchisee’s territory for about one week to conduct personalized, in-field coaching. This includes real sales activities like appointment setting and role-playing.
4. Telephone Support: For the first 90 days after completing classroom training, franchisees receive telephone support during regular business hours to assist with startup questions.
5. Additional Training Programs: These may be offered optionally or required if the franchisee is not in compliance. Fees may apply, and attendance can be mandated.

Territory Protection

Our Town America offers its franchisees a defined territory, referred to as a "Market Area." This territory is described in the Franchise Agreement and is established to give the franchisee a dedicated operational space.

The size and boundaries of the Market Area are set based on various factors, and franchisees are expected to operate their business solely within this defined region.

The franchisor reserves the right to operate and authorize others to operate outside the franchisee’s Market Area, but it does not permit other franchisees to operate within the same territory. This ensures that no two franchisees are directly competing within the same geographic region.