Our Town America Franchise FDD, Costs & Fees (2026)
Our Town America offers new mover marketing solutions, helping local businesses connect with newcomers through welcome packages and offers.
KEY FRANCHISE STATS
Franchisees
?
43
+
-14%
-14%
Franchise fee
?
$47,500
Investment
?
$64,000 - $88,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Our Town America is a marketing franchise that helps local businesses connect with new movers through targeted welcome packages. The company was founded in 1972 in Newton, Iowa by Michael Plummer Sr. and is currently headquartered in Clearwater, Florida.
It began franchising in 2005, offering entrepreneurs a home-based, business-to-business opportunity focused on direct mail marketing.
The franchise provides a unique service by sending gift certificates and offers from local businesses to individuals and families who have just moved into the area. This helps local companies build long-term relationships with new customers.
Our Town America stands out by offering category exclusivity in each zip code, ensuring that no two competing businesses are featured in the same welcome package.
Initial investment
The initial investment required for a Our Town America franchise is $64,000 - $88,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$47,500
Real Estate/Rent
$0 - $450
Leasehold Improvements
$0 - $300
Equipment and Supplies
$600 - $4,460
Starter Kit
$450
Software
$549
Vehicle Lease Payments
$0 - $700
Insurance
$250 - $750
Training Expenses
$1,800 - $4,000
Legal and Accounting
$1,000 - $2,500
Miscellaneous
$250 - $1,050
Additional Funds – 3 months
$12,000 - $25,000
Total Estimated Initial Investment
$64,399 - $87,709
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Type of Expenditure
Amount
Initial Franchise Fee
$47,500
Real Estate/Rent
$0 - $450
Leasehold Improvements
$0 - $300
Equipment and Supplies
$600 - $4,460
Starter Kit
$450
Software
$549
Vehicle Lease Payments
$0 - $700
Insurance
$250 - $750
Training Expenses
$1,800 - $4,000
Legal and Accounting
$1,000 - $2,500
Miscellaneous
$250 - $1,050
Additional Funds – 3 months
$12,000 - $25,000
Total Estimated Initial Investment
$64,399 - $87,709
Franchise Disclosure Document
Below is Our Town America's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Our Town America had 43 total units in 2024, of which 43 were franchised-owned and 0 company-owned.
Our Town America provides a multi-phase training program to ensure franchisees are thoroughly prepared to operate their business:
Going to Town (Directed Home Study Pre-Training): This is a 3-week intensive home-based study program completed before classroom training. Franchisees are expected to spend 80–90 hours setting up their business and preparing for the next training phase.
Town Meeting (Classroom Training): Held for approximately 4½ to 5 days, this in-person session covers areas like sales presentations, closing skills, operations, reporting, administration, customer service, and product knowledge.
On-the-Job Field Training: Within 90 days of opening, a trainer visits the franchisee’s territory for about one week to conduct personalized, in-field coaching. This includes real sales activities like appointment setting and role-playing.
Telephone Support: For the first 90 days after completing classroom training, franchisees receive telephone support during regular business hours to assist with startup questions.
Additional Training Programs: These may be offered optionally or required if the franchisee is not in compliance. Fees may apply, and attendance can be mandated.
Territory Protection
Our Town America offers its franchisees a defined territory, referred to as a "Market Area." This territory is described in the Franchise Agreement and is established to give the franchisee a dedicated operational space.
The size and boundaries of the Market Area are set based on various factors, and franchisees are expected to operate their business solely within this defined region.
The franchisor reserves the right to operate and authorize others to operate outside the franchisee’s Market Area, but it does not permit other franchisees to operate within the same territory. This ensures that no two franchisees are directly competing within the same geographic region.
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