Our Town America is a marketing franchise that helps local businesses connect with new movers through targeted welcome packages. The company was founded in 1972 in Newton, Iowa by Michael Plummer Sr. and is currently headquartered in Clearwater, Florida.
It began franchising in 2005, offering entrepreneurs a home-based, business-to-business opportunity focused on direct mail marketing.
The franchise provides a unique service by sending gift certificates and offers from local businesses to individuals and families who have just moved into the area. This helps local companies build long-term relationships with new customers.
Our Town America stands out by offering category exclusivity in each zip code, ensuring that no two competing businesses are featured in the same welcome package.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Our Town America provides a multi-phase training program to ensure franchisees are thoroughly prepared to operate their business:
Our Town America offers its franchisees a defined territory, referred to as a "Market Area." This territory is described in the Franchise Agreement and is established to give the franchisee a dedicated operational space.
The size and boundaries of the Market Area are set based on various factors, and franchisees are expected to operate their business solely within this defined region.
The franchisor reserves the right to operate and authorize others to operate outside the franchisee’s Market Area, but it does not permit other franchisees to operate within the same territory. This ensures that no two franchisees are directly competing within the same geographic region.
KEY FRANCHISE STATS
All you need to know about this franchise
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