Money Mailer Franchise FDD, Costs & Fees (2025)

Money Mailer is a direct mail advertising franchise that helps local businesses reach customers through targeted coupons and promotional materials.

Established in 1979 in Garden Grove, California, Money Mailer has become a well-known brand in the direct marketing industry. The company began franchising just a year later, in 1980, and remains headquartered in Garden Grove.

Money Mailer provides a range of advertising services to local businesses, primarily through its distinctive red, white, and blue shared mail envelopes. In recent years, it has expanded its offerings to include digital platforms such as websites and mobile apps to complement its direct mail strategy.

The franchise operates on a home-based, business-to-business (B2B) model. Franchisees help small and medium-sized businesses connect with their ideal local customers by delivering targeted advertising both to mailboxes and digital devices.

What sets Money Mailer apart is its comprehensive franchisee support and strong operational infrastructure. The company handles key backend functions—including ad creation, production, and mailing—so franchisees can focus on sales and client relationships.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $59,900
Rent $100 to $1,750
Training $500 to $3,000
Auto Insurance $500 to $1,500
Computer and Other Equipment $1,740 to $3,580
Office supplies, including business cards, advertising agreements, letterhead $250 to $750
Credit Card Processing $100 to $200
Professional Fees $1,000 to $3,000
Additional Funds Required Before and During Initial Phase $1,000 to $5,000
Total $65,090 to $78,680
Type of Expenditure Amount
Franchise Fee $59,900
Rent $100 to $1,750
Training $500 to $3,000
Auto Insurance $500 to $1,500
Computer and Other Equipment $1,740 to $3,580
Office supplies, including business cards, advertising agreements, letterhead $250 to $750
Credit Card Processing $100 to $200
Professional Fees $1,000 to $3,000
Additional Funds Required Before and During Initial Phase $1,000 to $5,000
Total $65,090 to $78,680

Franchise Disclosure Document

Competitors

Below are some of

Money Mailer

key competitors in the

Marketing

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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33

New
+
-31%
-31%

$59,900

$65,000

$79,000

n.a.

$626,000

$xxx,xxx

19.4%

xx%

n.a.

19.4%

xx%

n.a.

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Number of units

Training

Money Mailer provides a detailed training program to ensure franchisees are prepared to operate their business successfully. The training consists of several components tailored to different stages of franchise development.

  1. Pre-MMU (Pre-Money Mailer University)
    This is an 8-hour online one-on-one administrative and orientation session conducted virtually. It covers business setup and introduces internal software systems.
  2. MMU (Money Mailer University)
    This is a comprehensive training that includes classroom and field instruction. It focuses on sales, marketing, business planning, and practical operations. Participants must pass a written or performance-based exam to complete the training successfully.
  3. Field Training
    Over four weeks, franchisees participate in 20 days of “immersion” training. This includes in-field sales practice, goal setting, and hands-on business operations coordinated with the first shared mailings.

Territory Protection

Money Mailer grants franchisees a defined territory for shared mailings, but this territory is not exclusive. You may face competition from other franchisees, corporate locations, or the franchisor’s marketing channels within the same area.

The franchisor also reserves the right to sell through digital platforms, national mailings, and remnant inserts in your territory. No territorial protection is provided for digital advertising, and the franchisor can operate or authorize others within your territory without restriction.

Competitors

Money Mailer

Money Mailer is a direct mail advertising franchise that helps local businesses reach customers through targeted coupons and promotional materials.

Franchisees

?

33
+
-31%
-31%
Investment

?

$65,000 - $79,000

Stroll

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6%
6%
Investment

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$2,000 - $13,000

Proforma

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$7,000 - $28,000

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$11,000 - $12,000

WSI

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The Scout Guide

The Scout Guide is a local business guide franchise, showcasing and promoting curated local businesses and services in beautifully designed publications.

Franchisees

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94
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29%
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Investment

?

$130,000 - $288,000