HERLIFE Magazine is a women-focused lifestyle publication and franchise created to “keep women connected.” The brand was founded in 2007 by Lindsay Aydelotte and began as a regional magazine before expanding its reach. It later evolved into a franchise system that allows local publishers to operate editions in their own markets.

The company is headquartered in Overland Park, Kansas. It began franchising around 2010, offering entrepreneurs the ability to launch local HERLIFE Magazine editions with national branding and operational support. The model gives franchisees access to a proven publishing system backed by an established media brand.

HERLIFE Magazine publishes a full-color monthly magazine featuring topics such as beauty, fashion, health, finance, home, travel, real estate, pets, and women-in-business features. Franchisees sell advertising and distribute a curated local edition tailored to the interests of women in their community.

The franchise stands out by combining national-quality editorial standards with strong local relevance. Its niche focus on lifestyle content for women and its community-driven approach differentiate it from generic national publications and small independent magazines.

Training

The franchise HerLife Magazine offers a structured and detailed training program to prepare franchisees for launching and operating their business effectively.

1. Initial Training Program: HerLife provides an initial training program for the franchisee and one additional person, usually the Director. This four-day program occurs near the company’s headquarters in Overland Park, Kansas, and must be completed before the business opens. Attendance is mandatory, and failure to complete it satisfactorily can result in termination of the franchise agreement.
2. Training Curriculum: The training includes classroom sessions covering topics like office setup, terms and forms, magazine creation, promotion, sales, financial responsibility, and magazine delivery. Instructors include the company’s Owner and Publisher, as well as senior sales personnel, offering both foundational knowledge and practical insights.
3. On-Site Training and Support: Additional training and operational support can be requested on-site, subject to availability, and comes with a per diem fee plus expenses for the franchisor’s representatives.

Territory Protection

HerLife Magazine grants franchisees a defined exclusive territory, typically based on population size ranging between 250,000 and 750,000 people. Franchisees are restricted to operating their business solely within this assigned territory, and relocation is only permitted with the franchisor’s written approval.

However, no more than 10% of magazine distribution and 20% of total sales may originate from outside the assigned area.

Despite the territorial grant, HerLife Magazine maintains significant rights that limit exclusivity. The franchisor can operate or license similar businesses elsewhere and may sell identical or different services using any distribution channel, including the internet and mail order—even within a franchisee’s territory.