Money Pages: Empowering Local Businesses with Innovative Marketing Solutions

Money Pages is a dynamic multimedia franchise that helps local businesses connect with their ideal customers through a combination of direct mail and digital marketing strategies.

Established in 2001 by Alan Worley in Jacksonville, Florida, the brand now reaches over 13 million households each year through its flagship publication, Money Pages magazine, and a range of marketing services.

With its headquarters in Jacksonville, Money Pages began offering franchise opportunities in 2012. The network has since grown to 29 locations across several states, delivering impactful marketing campaigns tailored to the needs of small and mid-sized businesses.

One of the key advantages of the Money Pages franchise is its streamlined, home-based business model. Designed to keep overhead costs low, the concept allows franchise owners to operate without a storefront and with minimal staff, focusing instead on fostering strong relationships within their local business communities.

Training

Money Pages franchise offers a structured and comprehensive training program to ensure franchisees are fully prepared. Here’s a summary of the training provided by the franchisor:

1. Initial Training Program: This consists of approximately one week of classroom training at the franchisor’s office in Jacksonville, Florida. It covers various aspects, including Money Pages University, business manuals, marketing materials, and software training. A minimum of two trainees, including the franchise owner or designated owner, must complete this program before opening.
2. In-Field Training: The franchisor provides two weeks of in-field training within the franchisee's market. This hands-on training is designed to assist with the business launch and includes practical guidance on sales, marketing, and operational processes specific to the local area.
3. Ongoing and Additional Training: Franchisees and their employees may be required to attend periodic courses, seminars, and conferences as the franchisor deems necessary. These events aim to reinforce knowledge and keep franchisees updated on new practices, and the franchisor may charge a fee for attendance along with any travel or accommodation costs.
4. Manager Training: Any individual employed as a manager by the franchisee may also be required to complete a business manager training program. Additional fees apply if more than two trainees participate in the initial training or if further sessions are needed for managerial staff.
5. Supplemental Instructional Materials: Franchisees are provided with access to manuals and training aids, including an employee handbook, marketing and vendor manuals, and business publications. These resources are intended to support the franchisee’s ongoing operational success.

Territory Protection

The Money Pages franchise grants each franchisee a defined territory, usually covering two mailing zones, with no other franchise allowed to operate there during the agreement term if the franchisee remains compliant.

The franchisor may adjust territory boundaries annually based on demographic changes but requires consent for any office relocation within the territory.

Franchisees can only solicit outside their territory with written approval, and national accounts may overlap locally. While the territory offers operational protection, it does not guarantee business success, and the franchisor disclaims any assurance of profitability.