Money Pages

Money Pages Franchise FDD, Costs & Fees (2025)

Money Pages is a marketing franchise offering direct mail and digital advertising solutions, helping businesses reach local consumers and drive sales.

Money Pages is a dynamic multimedia franchise that helps local businesses connect with their ideal customers through a combination of direct mail and digital marketing strategies.

Established in 2001 by Alan Worley in Jacksonville, Florida, the brand now reaches over 13 million households each year through its flagship publication, Money Pages magazine, and a range of marketing services.

With its headquarters in Jacksonville, Money Pages began offering franchise opportunities in 2012. The network has since grown to 29 locations across several states, delivering impactful marketing campaigns tailored to the needs of small and mid-sized businesses.

One of the key advantages of the Money Pages franchise is its streamlined, home-based business model. Designed to keep overhead costs low, the concept allows franchise owners to operate without a storefront and with minimal staff, focusing instead on fostering strong relationships within their local business communities.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 to $100,000
Lease, Utility and Security Deposits $0 to $2,500
Leasehold Improvements $0 to $2,500
Signage $100 to $1,500
Furniture and Fixtures $0 to $2,500
Computers and Software $1,000 to $3,500
Office Equipment $0 to $2,000
Office Supplies and Inventory $0 to $1,500
Business Licenses and Permits $250 to $500
Professional Fees $500 to $3,000
Insurance (premium for a 3-month period) $350 to $500
Grand Opening Marketing $6,000 to $18,000
Training Expenses $1,000 to $2,500
Additional Funds $50,000 to $100,000
TOTAL $104,700 to $240,500
Type of Expenditure Amount
Initial Franchise Fee $50,000 to $100,000
Lease, Utility and Security Deposits $0 to $2,500
Leasehold Improvements $0 to $2,500
Signage $100 to $1,500
Furniture and Fixtures $0 to $2,500
Computers and Software $1,000 to $3,500
Office Equipment $0 to $2,000
Office Supplies and Inventory $0 to $1,500
Business Licenses and Permits $250 to $500
Professional Fees $500 to $3,000
Insurance (premium for a 3-month period) $350 to $500
Grand Opening Marketing $6,000 to $18,000
Training Expenses $1,000 to $2,500
Additional Funds $50,000 to $100,000
TOTAL $104,700 to $240,500

Franchise Disclosure Document

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Competitors

Below are some of

Money Pages

key competitors in the

Marketing

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Money Pages
2012
13
+
-13%
-13%
$50,000
$3,000 per month

$105,000

-

$241,000

n.a.

$329,000

Upgrade

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
1980
33
+
-31%
-31%
$59,900
$350 per zone per shared mailing

$65,000

-

$79,000

Upgrade

n.a.

$626,000

19.4%

n.a.

Upgrade

19.4%

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2016
546
+
6%
6%
$735
15% of the advertising value

$2,000

-

$13,000

Upgrade

n.a.

$134,000

n.a.

n.a.

Upgrade

33.0%

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
1985
542
+
-10%
-10%
n.a.
5% - 8%

$7,000

-

$28,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
1994
191
+
-35%
-35%
$9,900
n.a.

$11,000

-

$12,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
1996
148
+
-17%
-17%
$79,700
$500 - $2,500

$77,000

-

$107,000

Upgrade

n.a.

$2,656,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2013
94
+
29%
29%
$50,000
10.00%

$130,000

-

$288,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No

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Training

Money Pages franchise offers a structured and comprehensive training program to ensure franchisees are fully prepared. Here’s a summary of the training provided by the franchisor:

  1. Initial Training Program: This consists of approximately one week of classroom training at the franchisor’s office in Jacksonville, Florida. It covers various aspects, including Money Pages University, business manuals, marketing materials, and software training. A minimum of two trainees, including the franchise owner or designated owner, must complete this program before opening.
  2. In-Field Training: The franchisor provides two weeks of in-field training within the franchisee's market. This hands-on training is designed to assist with the business launch and includes practical guidance on sales, marketing, and operational processes specific to the local area.
  3. Ongoing and Additional Training: Franchisees and their employees may be required to attend periodic courses, seminars, and conferences as the franchisor deems necessary. These events aim to reinforce knowledge and keep franchisees updated on new practices, and the franchisor may charge a fee for attendance along with any travel or accommodation costs.

Territory Protection

The Money Pages franchise grants each franchisee a defined territory, usually covering two mailing zones, with no other franchise allowed to operate there during the agreement term if the franchisee remains compliant.

The franchisor may adjust territory boundaries annually based on demographic changes but requires consent for any office relocation within the territory.

Franchisees can only solicit outside their territory with written approval, and national accounts may overlap locally. While the territory offers operational protection, it does not guarantee business success, and the franchisor disclaims any assurance of profitability.

Number of units

2025
Franchised units

15

14

13

Company-owned units

13

15

15

Total units

28

29

28

Competitors

Money Mailer

Franchisees

?

33
+
-31%
-31%
Investment

?

$65,000 - $79,000

Stroll

Franchisees

?

546
+
6%
6%
Investment

?

$2,000 - $13,000

Proforma

Franchisees

?

542
+
-10%
-10%
Investment

?

$7,000 - $28,000

Coffee News

Franchisees

?

191
+
-35%
-35%
Investment

?

$11,000 - $12,000

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