Image360 provides comprehensive visual communications solutions, offering signage, graphics, and displays for businesses, events, and promotional purposes.
KEY FRANCHISE STATS
Franchisees
?
125
+
-4%
-4%
Franchise fee
?
$40,000
Investment
?
$218,000 - $502,000
Revenue (AUV)
?
Undisclosed
$783,000
+
n.a.
n.a.
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Image360 is a leading visual communications and signage franchise. It was founded in 1986 in the United States and is headquartered in Plymouth, Michigan. The company began franchising in 1987 and has grown to include over 300 centers across the United States and Canada.
Image360 offers a full range of services including signage, graphics, vehicle wraps, digital displays, and promotional exhibits. Its franchisees serve a broad client base of businesses, nonprofits, and government agencies.
The franchise stands out by offering comprehensive visual communication solutions under one roof. It is part of the Alliance Franchise Brands network, which gives franchisees access to powerful vendor relationships, proprietary technology, and shared learning across multiple franchise systems.
Initial investment
The initial investment required for a Image360 franchise is $218,000 - $502,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Travel, lodging, meals and payroll for initial training
$2,400 to $7,400
Opening inventory
$9,689 to $14,382
Exterior signage
$4,200 to $12,000
Furniture and fixtures
$12,017 to $18,105
Rent deposit
$0 to $7,700
Center build-out
$0 to $50,000
CoreBridge Set-up Fee
$500
Software and Equipment
$45,940 to $105,089
Lobby Accessory Package
$1,500
Marketing and brand identification
$0 to $18,066
KickStart Initial Marketing Deposit
$15,000
Utility deposits
$0 to $3,500
Professional fees (lawyer, accountant, etc.)
$8,780 to $23,600
Insurance (for 1st year)
$2,700 to $10,300
Additional funds and working capital (for 1st year)
$75,000 to $175,000
TOTAL
$217,726 to $502,142
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Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Travel, lodging, meals and payroll for initial training
$2,400 to $7,400
Opening inventory
$9,689 to $14,382
Exterior signage
$4,200 to $12,000
Furniture and fixtures
$12,017 to $18,105
Rent deposit
$0 to $7,700
Center build-out
$0 to $50,000
CoreBridge Set-up Fee
$500
Software and Equipment
$45,940 to $105,089
Lobby Accessory Package
$1,500
Marketing and brand identification
$0 to $18,066
KickStart Initial Marketing Deposit
$15,000
Utility deposits
$0 to $3,500
Professional fees (lawyer, accountant, etc.)
$8,780 to $23,600
Insurance (for 1st year)
$2,700 to $10,300
Additional funds and working capital (for 1st year)
$75,000 to $175,000
TOTAL
$217,726 to $502,142
Franchise Disclosure Document
Below is Image360's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Image360 had 127 total units in 2024, of which 125 were franchised-owned and 2 company-owned.
Image360 provides a structured and comprehensive training program designed to equip new franchisees with the knowledge and skills necessary for successful operation. This training is conducted at Alliance University in Middle River, Maryland, or another location designated by the franchisor.
Initial Training Program: Franchisees opening new Centers, MatchMaker Centers, or Independent Dual-Brand (IDB) Centers must complete a three-week training program. Two of these weeks are held in-person, while one week is completed virtually. The number of attendees (one or two) affects the cost range, primarily covering travel, lodging, and meal expenses.
Advantage Center Training: Franchisees converting to an Advantage Center attend a shorter version of the training, typically up to one week in person. Like the main program, this may include virtual sessions and involves similar travel and accommodation costs. The training ensures that all franchisees, regardless of their starting point, meet Image360's operational standards.
Territory Protection
Image360 provides franchisees with a Designated Area, which typically serves as the area in which the franchisee is authorized to operate. However, the Franchise Agreement does not offer full territorial exclusivity, meaning that Image360 may still establish other locations or service offerings in or near the franchisee's area.
The focus remains on maintaining brand standards and supporting marketing efforts rather than granting strict protection from overlap. The franchisor retains the right to modify equipment specifications and supplier requirements and may approve or revoke suppliers at its discretion.
Marketing and advertising spending is not confined to any specific territory, and franchisees must contribute even if those funds benefit other regions. This structure limits territorial protection, emphasizing flexibility and system-wide consistency over localized exclusivity.
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