Options For Senior America: Compassionate In-Home Care for Seniors

Options For Senior America is a leading provider of non-medical, in-home care services for seniors. Founded in 1989 by two brothers, the company was established to help aging individuals remain comfortably in their homes while receiving necessary support.

Headquartered in Gaithersburg, Maryland, Options began franchising in 2005 and has steadily expanded its presence across the United States.

The franchise specializes in live-in and live-out care, personal assistance with daily living activities, and customized support for veterans and clients with specific health conditions.

By focusing on personalized care and operational excellence, Options For Senior America continues to build trust with families and communities. Its franchise system empowers caregivers to make a meaningful difference while growing a sustainable, purpose-driven business.

Training

Options For Senior America provides a comprehensive training program for new franchisees to ensure operational and managerial readiness. The training is structured in phases and supplemented with ongoing educational opportunities:

1. Initial Training Program
   Franchisees receive a mandatory 5-day training at the corporate office or a designated location. This training covers operations, business management, record keeping, marketing, customer service, software systems, and care coordination. It must be completed satisfactorily before opening the business and is led by experienced executives.
2. Two-Phase Instructional Training
   Phase One includes approximately 20 hours of Options-directed content shortly after signing the agreement. Phase Two consists of up to 40 hours of classroom instruction focusing on operational and marketing components, held within three weeks of signing the agreement.
3. Training for Additional Staff
   Franchisees are encouraged to have key staff, such as a Care Coordinator, attend Phase Two training. Additional trainees beyond the two included in the initial program are subject to a fee of $750 per person.
4. Continuing Education – OPT Series
   Franchisees may attend ongoing professional development through the OPT (Ongoing Program of Training) series. These sessions are typically free for one representative, with a fee for additional attendees, and provide updates and skills enrichment.

Territory Protection

Options For Senior America provides its franchisees with an exclusive territory, referred to as an “Exclusive Area” or “Franchised Territory.” This territory is typically defined based on counties or ZIP codes and is outlined in the Franchise Agreement.

Franchisees are granted the right to operate exclusively within this defined area, and the franchisor agrees not to license or establish another franchise within that same territory as long as the franchisee remains in compliance.

The franchisee must operate only within the assigned territory and is restricted from providing services or soliciting clients outside this area without prior written approval.