Newk's Eatery: A Culinary Journey from Oxford, Mississippi

Founded in 2004 in Oxford, Mississippi by Don and Chris Newcomb along with Debra Bryson, Newk's Eatery has its roots in a rich culinary history, building on the founders' previous success with the McAlister's Deli concept.

Newk's Eatery sets itself apart in the fast-casual dining industry with a menu featuring made-from-scratch sandwiches, soups, salads, pizzas, and desserts, all crafted with fresh ingredients. Each item is prepared daily with no pre-slicing, pre-chopping, or pre-packaging, ensuring maximum flavor and nutritional value.

With its headquarters now in Jackson, Mississippi, Newk's Eatery has seen substantial growth since it started franchising in 2005. Owned privately by Sentinel Capital Partners, the eatery continues to emphasize quality, freshness, and culinary innovation. The name "Newk's" is a tribute to the Newcomb family cookbook, symbolizing the brand's dedication to home-style, quality meals that evoke family favorites.

In the fast-casual dining sector, Newk's Eatery stands out for its commitment to using fresh, high-quality ingredients and maintaining a made-from-scratch philosophy across its entire menu. This dedication has not only earned a loyal customer base but also established Newk's as a notable contender in the industry, celebrated for its quality kitchen and comforting dishes that cater to diverse dietary preferences and tastes.

Training 

Newk's Eatery provides an extensive training program designed to equip franchisees with the essential knowledge and skills needed to run their restaurant efficiently. The program integrates multiple learning methods to ensure thorough preparation.

Who Should Attend: The program is mandatory for the franchisee's Operating Principal, the General Manager, and between two to four management personnel, depending on the restaurant's size.

Training Curriculum: The training encompasses a variety of crucial topics, including sales techniques, product knowledge, accounting practices, food preparation, and operational management.

Location and Duration: Training sessions are held at Newk's Eatery's designated locations. The program must commence at least 15 days before the restaurant's opening date and includes 276 hours of on-the-job training and 74 hours of classroom instruction.

Continuous Training: To ensure ongoing proficiency, Newk's Eatery may require key personnel to participate in refresher courses, seminars, and additional training programs.

Training Costs: While Newk's Eatery covers the cost of the management training instruction, all other expenses related to attending the training are the responsibility of the franchisee.

Territory Protection

Franchisees are granted a specific geographical area known as the "Protected Area," but it is important to note that this does not constitute an exclusive territory.Within the Protected Area, Newk's Eatery agrees not to open or authorize a new franchise for another Newk's Eatery restaurant.Franchisees should be aware that competition may still arise from various sources, including other franchisees, company-owned outlets, or different distribution channels and competitive brands under Newk's Eatery's control.

The size and boundaries of the Protected Area are established based on multiple considerations such as current and anticipated market demand, demographic data, and local traffic patterns.