Dog Haus: A Pioneer in Gourmet Fast-Casual Dining

Dog Haus is a leading franchise in the fast-casual dining sector, known for its gourmet hot dogs, sausages, and burgers. Established in 2010 by Hagop Giragossian, Quasim Riaz, and André Vener, Dog Haus is based in Pasadena, California. Originally starting as a food truck, it quickly garnered a loyal following and transitioned into a successful franchise operation.

Dog Haus began franchising in 2013, swiftly expanding its footprint across the United States. Its distinctive edge lies in its innovative take on classic comfort foods. The menu boasts a variety of signature hot dogs and sausages, such as "The Fonz," "The Sooo Cali," and "The Scott Baioli," alongside creative burger offerings. The use of premium ingredients and artisanal buns elevates Dog Haus in the competitive fast-food landscape.

In addition to its culinary offerings, Dog Haus delivers a memorable dining experience by merging the relaxed ambiance of a neighborhood hot dog stand with the amenities of a full-service restaurant. The franchise's emphasis on craft beer and a lively, welcoming environment further sets it apart, making it a favored spot for those in search of a top-notch fast-casual dining adventure.

Training 

Dog Haus offers an extensive Pre-Opening Initial Training Program aimed at equipping the franchisee's supervisorial and managerial staff with the necessary skills to operate a Dog Haus Restaurant.

This training encompasses hands-on instruction in areas such as food and beverage preparation, portion control, cooking procedures, packaging methods, adherence to Dog Haus System standards, marketing strategies, customer service techniques, reporting, and equipment maintenance.

The duration and content of this training are tailored to the experience and proficiency levels of the attendees. Additionally, the Principal Owner is required to participate in and complete a two-day marketing training session at the franchisor’s corporate office as part of this program.

The training takes place at the franchisor's training facilities, Dog Haus Restaurants managed by affiliates or franchisees, or other specified locations. The program is designed to offer practical experience, ensuring the franchisee’s team is thoroughly acquainted with Dog Haus Restaurants' operational standards.

Additional Post-Opening Initial Training Programs

After the franchised restaurant opens, the franchisor may provide further Initial Training Programs for new or replacement supervisorial or managerial staff upon the franchisee's request and at the franchisor’s discretion. These Additional Post-Opening Initial Training Programs aim to maintain continuity and uphold the brand's standards, even as staffing changes occur within the franchisee's team.

Territory Protection

Dog Haus provides territory protection to its franchisees by granting a Protected Area, which typically spans a radius of 1/2 to 5 miles around the franchised restaurant.

The exact size of this Protected Area is determined based on various factors, such as demographics, population size, age and income levels, neighboring and adjacent retail tenants, road visibility, traffic patterns, geographical barriers, and the proximity of other Dog Haus Restaurants or competitors in the same market area.

As long as the franchisee remains in compliance with their Franchise Agreement, Dog Haus commits not to own, operate, sell, or issue a franchise to another franchisee within this Protected Area. 

However, it is important to understand that beyond this Protected Area, franchisees do not receive exclusive territory rights. The franchisor retains the right to develop, own, operate, and grant franchises outside of the designated Protected Area.