

New Mom School is a wellness and education franchise dedicated to supporting new mothers. Founded in 2023 by Alexandra Spitz in Orange County, California, it began as a local support class and quickly expanded due to its unique curriculum.
The franchise is headquartered in Laguna Niguel, California, and operates under New Mom School Franchising LLC. It began offering franchise opportunities in 2023 after over a decade of refining its program and building a loyal community of mothers.
New Mom School provides structured classes for new moms and their babies, covering various developmental stages from newborn to toddler. Offerings include educational sessions, breastfeeding support, and a safe space for mothers to connect and grow. The franchise sells both in-person experiences and supportive educational programs.
What differentiates New Mom School is its whole-person curriculum that merges expert-led education with peer support. It empowers mothers to thrive emotionally and physically during the postnatal period.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
New Mom School provides a structured and detailed training program designed to equip franchisees and key staff with essential operational and educational skills. These programs are tailored to ensure consistency and quality across all locations. Below are the numbered training programs:
New Mom School grants franchisees a designated territory where they will operate their school. This territory generally includes a population of about 50,000 to 75,000 people, typically defined by a 10-mile radius or by geographical or political boundaries.
Within this territory, the franchisor agrees not to open another New Mom School or license one under the same trademarks or service marks during the agreement term.
Despite the territorial designation, New Mom School does not offer an exclusive territory. Franchisees may still face competition from company-owned locations, other franchisees, or sales through alternative distribution channels such as e-commerce or catalog marketing.
Below are some of
New Mom School
key competitors in the
Other Education
sector.

0
$30,000
$67,000
$106,000
n.a.
$461,000
$xxx,xxx
63.4%
n.a.
34.6%
n.a.

The Bunny Hive is a parent-child social club franchise offering sensory classes, play sessions, and community events, serving new parents, caregivers, and infants through preschoolers, and known for aesthetically designed studios, flexible memberships, and inclusive, judgment-free spaces that foster connection.
?
?

Wise Wonder Enrichment is a children’s education franchise offering literacy-focused enrichment classes, book clubs, and camps, serving early elementary students and families, and known for small-group instruction, joyful reading experiences, and proprietary curriculum that builds confidence and long-term academic skills.
?
?

Steamoji is a youth education franchise offering hands-on STEM and maker academies teaching engineering, coding, and fabrication, serving children and pre-teens after school and weekends, and known for structured multi-year curriculum, project-based learning, and studio spaces packed with modern tools.
?
?

Gideon Math & Reading is a learning center franchise offering self-paced math and reading programs, serving school-age children and families, and known for structured workbooks, mastery-based progression, and consistent practice that builds foundational skills, confidence, and long-term academic independence.
?
?

Advantage College Planning is an education consulting franchise offering college admissions guidance, application strategy, and financial-aid planning, serving high-school students and families, and known for personalized roadmaps, one-on-one advising, and a structured process that helps clients build balanced college lists.
?
?

Brooklyn Robot Foundry is a STEM education franchise offering hands-on robotics classes, camps, and parties, serving children and families, and known for playful project-based workshops, creative robot builds, and welcoming studios that make engineering concepts approachable and genuinely fun.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.