New Mom School offers educational programs and support services for new and expectant mothers, helping them navigate the challenges of motherhood with confidence.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$30,000
Investment
?
$67,000 - $106,000
Revenue (AUV)
?
Undisclosed
$461,000
+
n.a.
n.a.
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New Mom School is a wellness and education franchise dedicated to supporting new mothers. Founded in 2023 by Alexandra Spitz in Orange County, California, it began as a local support class and quickly expanded due to its unique curriculum.
The franchise is headquartered in Laguna Niguel, California, and operates under New Mom School Franchising LLC. It began offering franchise opportunities in 2023 after over a decade of refining its program and building a loyal community of mothers.
New Mom School provides structured classes for new moms and their babies, covering various developmental stages from newborn to toddler. Offerings include educational sessions, breastfeeding support, and a safe space for mothers to connect and grow. The franchise sells both in-person experiences and supportive educational programs.
What differentiates New Mom School is its whole-person curriculum that merges expert-led education with peer support. It empowers mothers to thrive emotionally and physically during the postnatal period.
Initial investment
The initial investment required for a New Mom School franchise is
$67,000 - $106,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Real Estate/Rent (3 months)
$4,875 – $10,500
Security Deposit
$1,625 – $3,500
Utilities
$100 – $300
Leasehold Improvements
$5,000 – $10,000
Market Introduction Program
$6,000 – $10,000
Furniture, Fixtures, and Equipment
$4,000 – $5,000
Technology Fee
$1,485 – $1,682
Computer Systems including Point of Sale System
$600 – $2,500
Insurance
$1,000 – $3,000
Interior Signage
$400 – $750
Studio and Class Supplies
$200 – $500
Initial Merchandise
$3,000 – $5,000
Licenses and Permits
$50 – $250
Professional Fees (lawyer, accountant, etc.)
$1,500 – $3,000
Training
$2,500 – $5,000
Additional Funds (for first 3 months)
$5,000 – $15,000
Total
$67,335 – $105,982
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Real Estate/Rent (3 months)
$4,875 – $10,500
Security Deposit
$1,625 – $3,500
Utilities
$100 – $300
Leasehold Improvements
$5,000 – $10,000
Market Introduction Program
$6,000 – $10,000
Furniture, Fixtures, and Equipment
$4,000 – $5,000
Technology Fee
$1,485 – $1,682
Computer Systems including Point of Sale System
$600 – $2,500
Insurance
$1,000 – $3,000
Interior Signage
$400 – $750
Studio and Class Supplies
$200 – $500
Initial Merchandise
$3,000 – $5,000
Licenses and Permits
$50 – $250
Professional Fees (lawyer, accountant, etc.)
$1,500 – $3,000
Training
$2,500 – $5,000
Additional Funds (for first 3 months)
$5,000 – $15,000
Total
$67,335 – $105,982
Franchise Disclosure Document
Below is New Mom School's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
New Mom School had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
New Mom School provides a structured and detailed training program designed to equip franchisees and key staff with essential operational and educational skills. These programs are tailored to ensure consistency and quality across all locations. Below are the numbered training programs:
Initial Franchisee Training The Principal Executive must complete an initial training program provided virtually or at designated locations such as Costa Mesa, CA or Dallas, TX. This training includes instruction based on the Operations Manual and proprietary curriculum. Lead members of the New Mom School team, including CEO Alexandra Spitz, conduct the sessions.
Operations and Employee Training Support The franchisor offers support in training new employees and provides staffing guidelines, although all employment responsibilities rest with the franchisee. Training materials and manuals are provided to support the internal onboarding process.
Post-Opening Training After the school begins operations, the franchisor may require the Principal Executive or employees to attend additional training sessions. These may occur in various formats and locations and can include a reasonable fee. Travel and lodging expenses are the responsibility of the franchisee.
Territory Protection
New Mom School grants franchisees a designated territory where they will operate their school. This territory generally includes a population of about 50,000 to 75,000 people, typically defined by a 10-mile radius or by geographical or political boundaries.
Within this territory, the franchisor agrees not to open another New Mom School or license one under the same trademarks or service marks during the agreement term.
Despite the territorial designation, New Mom School does not offer an exclusive territory. Franchisees may still face competition from company-owned locations, other franchisees, or sales through alternative distribution channels such as e-commerce or catalog marketing.
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